-'"V'.-iWt1 A-, EVENING PUBLIC LEDGER-PHIKADEIiPHlA' THURSDAY, OCTOBER 17, 1918 13 : A '? 'V; If !. f. ,H'a A .! E M -i i ;,f K 3 c The Meaning of 100$ War Work oAn Analysis 1 by the Packard Motor Car Company HE four bed-rock essen tials of war are Coal, Steel, Labor and Trans portation. You cannot have any of the four without the other three. You cannot feed and clothe the Nation cannot ship men and munitions, cannot produce a dollar of wealth without all four. Transportation Specialists The essential work of the Packard Motor Car Company lies in the field of Motor Transportation. Throughout its twenty years' career it has always regarded the motor car as primarily a means of transportation whether of pas sengers or of merchandise. If the 45,000 Packard passenger cars show any advantages in speed, any unusual economy in gasoline, tires and upkeep it is because the Packard has always been built to transportation standards. Speed and economy are the most important factors in transportation. There are seven sizes of Packard Trucks from one ton to six-and-one-half tons because transporta tion economy demands fitting the equipment to the load. ' The light truck for the light load the heavy truck for the heavy load. This company was the first in the world to design and perfect the 12 cy Under motor the new and higher embodiment .of the transportation principle of flexibility, power and economy. 100 War-work Program The 100 war-work program re cently announced by the Packard Company is an extension of the Packard war-essential program adopted when war broke out. Seventy per cent of Packard man power and equipment were devoted to such work the first year of the war. Ninety per cent in the second year. The manufacture of passenger cars has been discontinued. And from now on One Hundred per cent devoted exclusively to war essential work. This work will take many forms, commanding the man -power and equipment of the entire Packard plant of sixty-one factory buildings covering fifty-six acres of ground, working eighteen and twenty-four hours a day. A production capacity of One Hundred Million Dollars a year devoted to war essentials ex clusively: WAR MOTORS TRUCKS AIRPLANES TRACTORS Packard Service to Owners Not the least important of the Packard war-essential activities will be the production of replacement parts for Service Stations and Dealers. There are many thousands of Packard Trucks in industrial serv ice. They are not only keeping essential business going, but they are taking a heavy load off the over-burdened railroads. And of the 45,000 Packard passenger cars in use many are devoted to war work, most of them to essential transportation. These wheels must be kept turn ing not only to hold faith with the Packard owners, whose confidence and good will are the finest assets of the Packard Company; but because the Nation cannot afford to have its transportation contracted. Packard a Permanent Institution Its Motor Transport Department is a permanent organization for the development of industrial motor transportation. Its Branches and Dealers are per manent agencies for service. It has inspired most of the develop -ments of motor transportation, and has made vital contributions to all. The far-reaching meaning of the 12-cylinder engine Packard's new est contribution to motor transport will be better known after the war. It feels today that its highest serv ice now to the individual American, whether a Packard owner or not, is to put all its resources back of the National program 100 Win-the-war. PACKARD MOTOR CAR COMPANY, Detroit Packard Motor Car Company of Philadelphia '4ii' 4 319 North Broad Street BRANCHES Bethlehem, Camden, Harrisburg, Lancaster, Reading, Trenton, Williamsport, Wilmington , ki " vsAfcB - Or -$- -. HZ. . -:A - te; ti
Significant historical Pennsylvania newspapers