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EVENING PUBLIC LEDGER-PHIKADEIiPHlA' THURSDAY, OCTOBER 17, 1918
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The Meaning of 100$ War Work
oAn Analysis
1 by the
Packard Motor Car Company
HE four bed-rock essen
tials of war are Coal,
Steel, Labor and Trans
portation. You cannot
have any of the four
without the other three.
You cannot feed and clothe the
Nation cannot ship men and
munitions, cannot produce a dollar
of wealth without all four.
Transportation Specialists
The essential work of the Packard
Motor Car Company lies in the
field of Motor Transportation.
Throughout its twenty years'
career it has always regarded the
motor car as primarily a means of
transportation whether of pas
sengers or of merchandise.
If the 45,000 Packard passenger
cars show any advantages in speed,
any unusual economy in gasoline,
tires and upkeep it is because the
Packard has always been built to
transportation standards.
Speed and economy are the most
important factors in transportation.
There are seven sizes of Packard
Trucks from one ton to six-and-one-half
tons because transporta
tion economy demands fitting the
equipment to the load. ' The light
truck for the light load the heavy
truck for the heavy load.
This company was the first in the
world to design and perfect the 12
cy Under motor the new and higher
embodiment .of the transportation
principle of flexibility, power and
economy.
100 War-work Program
The 100 war-work program re
cently announced by the Packard
Company is an extension of the
Packard war-essential program
adopted when war broke out.
Seventy per cent of Packard man
power and equipment were devoted
to such work the first year of the war.
Ninety per cent in the second year.
The manufacture of passenger
cars has been discontinued.
And from now on One Hundred
per cent devoted exclusively to war
essential work.
This work will take many forms,
commanding the man -power and
equipment of the entire Packard
plant of sixty-one factory buildings
covering fifty-six acres of ground,
working eighteen and twenty-four
hours a day. A production capacity
of One Hundred Million Dollars a
year devoted to war essentials ex
clusively: WAR MOTORS TRUCKS
AIRPLANES TRACTORS
Packard Service to Owners
Not the least important of the
Packard war-essential activities will
be the production of replacement
parts for Service Stations and
Dealers.
There are many thousands of
Packard Trucks in industrial serv
ice. They are not only keeping
essential business going, but they
are taking a heavy load off the
over-burdened railroads.
And of the 45,000 Packard
passenger cars in use many are
devoted to war work, most of them
to essential transportation.
These wheels must be kept turn
ing not only to hold faith with the
Packard owners, whose confidence
and good will are the finest assets of
the Packard Company; but because
the Nation cannot afford to have its
transportation contracted.
Packard a Permanent Institution
Its Motor Transport Department
is a permanent organization for the
development of industrial motor
transportation.
Its Branches and Dealers are per
manent agencies for service.
It has inspired most of the develop -ments
of motor transportation, and
has made vital contributions to all.
The far-reaching meaning of the
12-cylinder engine Packard's new
est contribution to motor transport
will be better known after the war.
It feels today that its highest serv
ice now to the individual American,
whether a Packard owner or not, is
to put all its resources back of the
National program 100 Win-the-war.
PACKARD MOTOR CAR COMPANY, Detroit
Packard Motor Car Company of Philadelphia
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319 North Broad Street
BRANCHES Bethlehem, Camden, Harrisburg, Lancaster, Reading, Trenton, Williamsport, Wilmington
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