Wood Products Expo (Continued from Page A2O) Wood said, “I enjoy working with reporters.” She noted that if handled correctly, the company could be portrayed in the correct way to the general public if a public relations strategy was in place. She noted the importance of knowing the reporter and the managing editor, prepare well be fore speaking to them, expect tough questions, “ID your ’sound bites,"’ she said, and prepare facts' and resources. Also, “be positive, never, never rush, and don’t talk too much,” Wood said. “And don’t say it if you don’t want it reported.” also to “never lie” and*don’t lecture or use jargon. Follow up with reporters. “If you don’t set the standard of truth, then you let others do it,” she said. Good public relations can be as Chris Hooten, Wood-Mizer show coordinator, unloads red oak and poplar cuts off the LT 300 sawmill/edger dur ing Timber 2003 in Harrisburg. simple as having open houses, tours, and picnics; inviting schools in to see your business; hosting events for elected and ap pointed officials; helping with community projects; and publish ing a company newsletter with features on families and news about the organization as a whole. Also, she noted, “think about community giving” programs she said. Trade Show The trade show featured more than 100 exhibitors. A demon stration area was set up directly outside the Farm Show to show equipment at work. More from the show is sched uled in a special segment of Lan caster Farming’s Grower & Marketer. The segment, Lancas ter Farming’s Turf & Tree, is scheduled Aug. 30. Art Raymond, A.G. Ray mond and company, Ra leigh, N.C., spoke about challenges faced by the U.S. cabinet industry at Timer 2003. “Penn’s Woods The State of the Forest” was the subject of a seminar conducted by Jim Grace, State Forester, during Tim ber 2003. Lancaster Farming, Saturday, June 21,2003-A2l Dave Mann, Wood-Mizer Products, Inc., Indianapolis, Ind., inspects the work of the 40 Hydraulic Mill at Timber 2003 last week at the Farm Show Complex in Harrisburg. Looking at board cut are, from left, Larry and Stephen Griffith, Family Farm Alpacas, Lehighton, during Timber 2003.
Significant historical Pennsylvania newspapers