Wood Products Expo
(Continued from Page A2O)
Wood said, “I enjoy working
with reporters.” She noted that if
handled correctly, the company
could be portrayed in the correct
way to the general public if a
public relations strategy was in
place.
She noted the importance of
knowing the reporter and the
managing editor, prepare well be
fore speaking to them, expect
tough questions, “ID your ’sound
bites,"’ she said, and prepare
facts' and resources. Also, “be
positive, never, never rush, and
don’t talk too much,” Wood said.
“And don’t say it if you don’t
want it reported.”
also to “never lie”
and*don’t lecture or use jargon.
Follow up with reporters. “If you
don’t set the standard of truth,
then you let others do it,” she
said.
Good public relations can be as
Chris Hooten, Wood-Mizer show coordinator, unloads
red oak and poplar cuts off the LT 300 sawmill/edger dur
ing Timber 2003 in Harrisburg.
simple as having open houses,
tours, and picnics; inviting
schools in to see your business;
hosting events for elected and ap
pointed officials; helping with
community projects; and publish
ing a company newsletter with
features on families and news
about the organization as a
whole.
Also, she noted, “think about
community giving” programs she
said.
Trade Show
The trade show featured more
than 100 exhibitors. A demon
stration area was set up directly
outside the Farm Show to show
equipment at work.
More from the show is sched
uled in a special segment of Lan
caster Farming’s Grower &
Marketer. The segment, Lancas
ter Farming’s Turf & Tree, is
scheduled Aug. 30.
Art Raymond, A.G. Ray
mond and company, Ra
leigh, N.C., spoke about
challenges faced by the
U.S. cabinet industry at
Timer 2003.
“Penn’s Woods The
State of the Forest” was
the subject of a seminar
conducted by Jim Grace,
State Forester, during Tim
ber 2003.
Lancaster Farming, Saturday, June 21,2003-A2l
Dave Mann, Wood-Mizer Products, Inc., Indianapolis,
Ind., inspects the work of the 40 Hydraulic Mill at Timber
2003 last week at the Farm Show Complex in Harrisburg.
Looking at board cut are, from left, Larry and Stephen
Griffith, Family Farm Alpacas, Lehighton, during Timber
2003.