Lancaster Farming. Saturday, June 1. 1974 14 In an inflationary period, people watch their pennies more closely. They change their spending habits, cut out luxury items and cut hack on personal and business ex penses. Too often the food budget is reduced because it’s handy and within reach. - Dairy farmers must be good business men in order to survive in today’s compet itive society. They know it is essential to maintain a mar ket for their dairy products. As the champion boosters for cows, dairymen must contin ually remind consumers of the. nutritional benefits of milk and dairy products. To reach consumers, dairy men invest in the national promotional B r °g rams of United Dairy Industry Asso ciation. Promotion may be defined as creating, strength ening and maintaining a fa vorable image for and favor- • WINDROWERS • CUT-DITIONERS • FORAGE EQUIPMENT • CASE LAWN & GARDEN TRACTORS • NEW IDEA ELECTRIC LAWN & GARDEN TRACTORS MILK PROMOTION PAYS OFF Programs Estential for Milk Marketing able attitude toward driiry ganizations and affiliated products, in the consumers’ Dairy Council units. ... . , . , . Why Promote Dairy UDIA-s total promotional Products? concept" includes the actn - It - S espt . ciully impo v U ntto ities of its family of organ iza- promote milk and dairy prod tions: Amencan Dairy Asso- { lcts IIOW . i„ this era of high nation Dairy priws> dvelniing milk p *. Council (NDC) and Dairy duction, consumer resistance Research Inc. (DRINC). ADA and the market pressure from is the advertising and sales imported dairy products, promotion arm of UDIA and dairymen must maintain mar also conducts dany case tram- ktt ; nomentum for milk and mg programs. \DC directs dairy foodi>- Evon t ] lo ugh the nutrition education programs sharpest drop in per capita to professionals and schools fooc fconsumption in 15 years and performs nutrition re- occurred in 1973, consump search projects. DRINC is the tioll of dairy foods was up product and market develop ment function of UDIA slightly. This built upon the 'ln addition, UDIA main- one-percent per capita in tains consumer-oriented pub- crease foremilk and dairy lie relations programs and products in 1972. conducts market research to There arc many other sound provide a foundation for pro- business reasons why more motion. Local promotion and money for milk promotion education are the responsi- should be invested m national bility of UDIA member or- non-brand campaigns: NEW AND USED You Be The Your Lancaster County Dealer Ken Herr Asks You to Shop and Compare Before You Buy WE HAVE ■ WELCOME YOU TO STOP IN AMD SEE U A. L. HERR & BRO. • To increase total dairy sales and per capita con sumption of dairy prod ucts. • The nutritional and eco nomic benefits of dairy products should be em phasized when food prices have gone up. • The competition for the ' consumers’ dollar by .other beverages and substitute products. • To kteep the consumer informed on the facts of milk production. • To feature the nutri tional and price benefits of dairy products in comparison with other foods. • To keep the dairy im port situation in proper perspective. • Promotion can’t be turned off like a water spigot. Even though individual cow production is down be cause of lower quality feeds, and per person consumption of milk is increasing slightly, sufficient milk must be avail able for the Nation’s health. This situation is compounded by fewer cows. Then YOU Be the Judge! Quarryville 786-3521 PiTM EEHL 9 ■■Bb*® Gets into your system In our supply and demand economy, more promotion is needed to prime the milk pump. Sufficient demand will provide an economic incen tive to produce more milk if the price level will provide reasonable profitability. Without this demand, price increases necessary to Keep pace with costs, will not be possible. Even though the retail prices for milk and dairy products have gone up, they have not kept'pace with dairymen’s production costs. Price conscious consumers must be kept aware of dairy food benefits. This is possible with consumer-oriented pro motional programs. Without promotion, many more dairy men will be forced out of business and the price-pro duction cycle will go unmer rily on. A LARGE INVENTOR EQUIPMENT Judge TRYA CLASSIFIED AD WEX Multi-Purpose Wetting Agent use with... -Herbicides {Aatrix, Lasso, Paraquat) Because of its penetrating qualities and fine spray. WEX increases the efficiency of many agricultural chemicals. CONKLIN PRODUCTS Distributed by Herbert L Hess 665-4351
Significant historical Pennsylvania newspapers