Lancaster Farming. Saturday, June 1. 1974
14
In an inflationary period,
people watch their pennies
more closely. They change
their spending habits, cut out
luxury items and cut hack on
personal and business ex
penses. Too often the food
budget is reduced because
it’s handy and within reach. -
Dairy farmers must be
good business men in order
to survive in today’s compet
itive society. They know it is
essential to maintain a mar
ket for their dairy products.
As the champion boosters for
cows, dairymen must contin
ually remind consumers of
the. nutritional benefits of
milk and dairy products.
To reach consumers, dairy
men invest in the national
promotional B r °g rams of
United Dairy Industry Asso
ciation. Promotion may be
defined as creating, strength
ening and maintaining a fa
vorable image for and favor-
• WINDROWERS • CUT-DITIONERS • FORAGE EQUIPMENT • CASE LAWN
& GARDEN TRACTORS • NEW IDEA ELECTRIC LAWN & GARDEN TRACTORS
MILK PROMOTION PAYS OFF
Programs Estential for Milk Marketing
able attitude toward driiry ganizations and affiliated
products, in the consumers’ Dairy Council units.
... . , . , . Why Promote Dairy
UDIA-s total promotional Products?
concept" includes the actn - It - S espt . ciully impo v U ntto
ities of its family of organ iza- promote milk and dairy prod
tions: Amencan Dairy Asso- { lcts IIOW . i„ this era of high
nation Dairy priws> dvelniing milk p *.
Council (NDC) and Dairy duction, consumer resistance
Research Inc. (DRINC). ADA and the market pressure from
is the advertising and sales imported dairy products,
promotion arm of UDIA and dairymen must maintain mar
also conducts dany case tram- ktt ; nomentum for milk and
mg programs. \DC directs dairy foodi>- Evon t ] lo ugh the
nutrition education programs sharpest drop in per capita
to professionals and schools fooc fconsumption in 15 years
and performs nutrition re- occurred in 1973, consump
search projects. DRINC is the tioll of dairy foods was up
product and market develop
ment function of UDIA slightly. This built upon the
'ln addition, UDIA main- one-percent per capita in
tains consumer-oriented pub- crease foremilk and dairy
lie relations programs and products in 1972.
conducts market research to There arc many other sound
provide a foundation for pro- business reasons why more
motion. Local promotion and money for milk promotion
education are the responsi- should be invested m national
bility of UDIA member or- non-brand campaigns:
NEW AND USED
You Be The
Your Lancaster County Dealer Ken Herr Asks
You to Shop and Compare Before You Buy
WE HAVE
■ WELCOME YOU TO STOP IN AMD SEE U
A. L. HERR & BRO.
• To increase total dairy
sales and per capita con
sumption of dairy prod
ucts.
• The nutritional and eco
nomic benefits of dairy
products should be em
phasized when food
prices have gone up.
• The competition for the
' consumers’ dollar by
.other beverages and
substitute products.
• To kteep the consumer
informed on the facts of
milk production.
• To feature the nutri
tional and price benefits
of dairy products in
comparison with other
foods.
• To keep the dairy im
port situation in proper
perspective.
• Promotion can’t be
turned off like a water
spigot.
Even though individual
cow production is down be
cause of lower quality feeds,
and per person consumption
of milk is increasing slightly,
sufficient milk must be avail
able for the Nation’s health.
This situation is compounded
by fewer cows.
Then YOU Be the Judge!
Quarryville 786-3521
PiTM EEHL 9
■■Bb*® Gets into your system
In our supply and demand
economy, more promotion is
needed to prime the milk
pump. Sufficient demand will
provide an economic incen
tive to produce more milk if
the price level will provide
reasonable profitability.
Without this demand, price
increases necessary to Keep
pace with costs, will not be
possible.
Even though the retail
prices for milk and dairy
products have gone up, they
have not kept'pace with
dairymen’s production costs.
Price conscious consumers
must be kept aware of dairy
food benefits. This is possible
with consumer-oriented pro
motional programs. Without
promotion, many more dairy
men will be forced out of
business and the price-pro
duction cycle will go unmer
rily on.
A LARGE INVENTOR
EQUIPMENT
Judge
TRYA
CLASSIFIED
AD
WEX
Multi-Purpose Wetting Agent
use with...
-Herbicides {Aatrix, Lasso,
Paraquat)
Because of its penetrating
qualities and fine spray. WEX
increases the efficiency of
many agricultural chemicals.
CONKLIN
PRODUCTS
Distributed by
Herbert L Hess
665-4351