WEDNESDAY, AUGUST 24, 1 966 Shows Advertising Need Dramatic documentation of the retailer's need for maximum frequency of news- paper advertising is provided in the latest of four research projects financed by the News print Information Committee. It is one of the most compre- hensive retail studies ever made, More than 23,000 inter- views and reinterviews were conducted by the independent Opinion Research Corpora- tion, retained by the Commit- tee. The Bureau of Advertis- ing, American Newspaper Publishers Association, co- operated. Patterns were charted on the buying plans, shopping, and actual purchases of the interviewees from one week to the next. 1 Here are some findings of the research project: The retail market for any commodity is in constant turnover from week to week. America’s tremendous vol- ume of retail sales is generat- ed from a surprisingly small number of real prospects on any given day. Two kinds of prospects ap- pear. Those with “top-of-the- mind” readiness to buy and a far greater number with “back-of-the-mind” readiness | to buy which can be “trig! gered” by a sudden need or by advertising, A retailers advertising plays a key role in getting prospects to convert intended store visits to actual shopping action. In converting planned visits to particular stores into actual visits, the stores which increased their newspaper ad linage from one week to the next scored 12 percent more success than those with the same or less linage. High frequency of advertis- ing exposure is valuable not so much to build impact by piling message on message but to maximize the probabil- ity that the story is being told to those prospects close to a buying decision on each of the days of exposure. Women who do not buy, for whatever reason, that which is uppermost in their minds one week, are likely to buy something else next week — often in a complete- ly different merchandise cate- gory. Most decisions to buy are made in the week of pur- chase and not the week be- fore. Most women planning pur- chases have a particular store in mind, more so with low- ticket items than with major items. FASHIONS CHANGE But The Women -- Never Plastic dresses and ‘Kooky’ hairdos notwithstanding, the woman of today is very much like her sister who lived in this hemisphere centuries be- fore Columbus discovered America. At least that’s what phy- sicians concluded who flocked to see an exhibit of pre-Co- lumbian sculpture shown at the recent meeting here of the American College of Ob- stetricians and Gynecologists. The clay figures, some of them 4000 years old, tell a vivid story of a people who flourished in Central and South America centuries be- fore the Aztects, Incas, or Mayans. : According to Dr. Abner I. Weisman, owner of the fabul- ous collection, who has stud- ied thousands of the figures, | in many ways women haven't changed much in 40 centuries | and adorned with attractive jewelry,” the doctor noted. Fashions in figures chang- ed, then as now. “At times it was fashionable to be big busted,” Dr. Weisman observ- ed. “And at other times big derrieres were all the rage.” Any woman struggling with the fluctuations of current fashions will be comforted by the thought that styles do. eventually, change. ‘ THE BULLETIN, MOUNT JOY, Two Will Receive Millersville Degrees Degrees of Bachelor of Science in Education will be granted to {wo Mount Joy men in Commencement Ex- ercises Friday morning, Aug. 26, at 10 a.m. in Lyte Audi- torium by Millersville State college. The men are Gene H. New- comer, 115 S. Market street, and David Halbleib, Marietta avenue, Mr. Newcomer is a fifth grade teacher in the Marietta elementary school. Mr. Halbleib and his wife the former Sally Wisegarver, are enroute to Honolulu, Ha: waii, where Mr. Halbleig has been employed to teach in the schools next year. PA. PAGE SEVEN Timely Tips for Women Add Hours To Your Flowers by Doris W. Thomas The instant a flower is removed from the plant, it's liv- ing on “borrowed time.” The following suggestions will help keep flowers fresh, longer. Use a sharp knife or sharp shears to cut flower stems, Cut either on a slant or straight across. Flowers keep just as well if cut either way. Wash the soap and water before each ter moves easier and in the stem use. This kills bacteria which could clog the water-conduct- ing tubes of flowers and cause wilting. Remove any foliage will be below water. merged foliage hasten cut-flower fading. Put flower in hot water — that "about bath temperature. Let Seven teachers and admin- istrators from the Donegal School District attended ses- sions of the Lancaster County Curriculum Workshop, held Aug. 15-19 at the Meadow Hills Dining House Lancaster. Elementary schools were represented by Mrs. Emma Good, grade 4, Seiler build- ing, and Miss Martha Rain- bolt, - grade 3, Grandview building. High school was represented by Henry Hack- man, science, Mrs. RoAnn Lau, music, and Mrs. Vera Gingrich, English. Adminis- trators attending were Eu- gene Saylor and John G. Hart. The major purposes to be served by the curriculum study workshop were as fol- lows: the development of “curriculum study teams’ in our school district, to work with the adminsirator in charge of education in plan- ning for curriculum study projects, in-service programs, and to assist in the develop- ment and coordination of county wide programs; to prepare participants to serve Mount Joy Joycee-ettes have chosen models to appear which is being held Wednes- in their fall fashion show, day, Sept. 7 at 8 p.m. in the auditorium of the Wilbur Beahm Junior high school. Pick Fashion Show Models Army Reservists LI At Camp A pair of Mount Joy resi- They are: Mrs. Samuel Bals-| gents Major George H. Kee- baugh, | Nunneville, Mrs. Jay Brandt, He says that the little pre-; Columbian girl, as girls to-| day, played with toys of all | kinds and with dolls. As she grew older, she loved to wear | jewelry and pretty clothes than | She matured earlier girls do today, he said. The time came, Dr. Weis- man pointed out, as it does | to all girls, when boys began | to be important. “The young, woman then, as now, wanted to be attractive fo the oppos- | ite sex. Many sculptures show | women with beautiful, elab orate hairdos, rouged faces, Two Bankers Attend School Two Mount Joy bankers this week are attending ses- sions of the 1966 Pennsyl-| vania School of Banking on, the camps of Bucknell uni- versity, Lewisburg. They are J. Clair Gibble, manager of the Florin branch | of the Lancaster County Far-| mers National bank, and John H. Hoffman Jr., cashier | of the Union National Mount | Joy bank. The week-long school pro-, vides advanced training in banking and speakers from Pennsylvania and four neigh-, boring states will give lec-, tures on topics ranging from leadership development {o, loans. and Mrs. Earl Koser. Mrs. Leo Moore, Mrs. Tom Moran, Mrs. Wm. Bitzer, Mrs. Gene Newcomer, Mrs. Donald Gib- ble, Mrs Ronald McClelian, Mrs. Ray Bair, Mrs. Patrick Moran, and Mrs. Wm. Grove. Modeling children’s clothes will be: Bonnie Bitzer, Sher- ry Good, Diane Yingst, Lesli Michelle Grove, Beth Ann Thorbahn, Ronnie McClellan, Patrick Moran, Tommy Bair, and Brian Newcomer. and will Miss Mary Meszaros Miss Barbara Roberts model teen clothes. Fashions for the show are from Watt and Shands. Besides featuring a wide variety of sizes and styles which will even include ma- ternity clothes, something a little new and different will be shown. Several of the model will wear fashion co- ordinated eye glass frames from the lines of Dr. John Stauffer, to show that women who year glasses can also lock fashionable in the latest styles of clothing. Prizes which are being do- nated by local stores and bus- iness will be awarded. Re- freshments will be served and a mink stole will be a- warded. Proceeds from the fashion show will be used to- ward the many Joycee-ette projects, which are entirely community centered. Mrs. John Wealand, per Mrs. Lewis Hart, Mrs. J. E.| Mrs. Nancy Brown, | of 205 Columbia Ave. and Private Dennis H. Grove of 320 North Market Avenue, currently are engaged in two weeks of annual summer [training with the 1185th U. iS. Army Staging Station here. The 1185th is a reserve un- it whose specialty is provid- ing a transportation staging | operation for military troops ren route from one point to another. It is based in Lan- caster. Maj. Keener serves as ad- jutant of the unit, and over- sees the issuing and enforce- ment of daily orders. He has been with the 1185th since February, 1952. He is a regis- tered representative of Yarn- all, Biddle and Company, a member of the New York Stock Exchange, and is en- gaged in buying and selling securities. Maj. Keener is a member of the American Legion, the Elks and the Veterans of For- eign Wars, and is a past pres- ident of the Rotary Club. Pvt. Grove is a cook with the 1185th, but is spending the two-week tour in the field with a Regular Army basic training unit, learning skills that will give him the advan- tage of previous experience when he’s called to 6 months of active duty. His training in the field includes instruc- tion in the use of the M-14 semi-automatic rifle, hand-to- hand combat skills, target de- tection and nighttime tactical operations. and ‘How Attend Curriculum Classes as leaders in kindergarten through grade 12 subject area curriculum study programs; and 1o help participants to develop preliminary sets of guidelines for each type of curriculum study. Monday and Tuesday were general sessions. The follow- ing topics were presented and discussed: ‘Central Con- cerns in Curriculum Develop- ment’, “How to Evaluate Curriculums”, “How to De- velop Curriculum Guides,” to Organize and Operate a Curriculum Devel- opment Program.” The discussions were led by the workshop director, Dr. Don McGarey, Penna. State University professor. Wednes- day and Thursday were de- voted to subject matter group discussions. Specialists pre- sented recent trends in lan- guage arts, science, and fine arts (art and music). Panel discussions were held. On Friday were made for the represen- tatives of each school district to get together and formulate plans for district-wide curri- culum study. Dr. McGarey brought the workshop to a close with his talk, “Promis- ing Prospects in Curriculum Planning.” Members of the Donegal staff found the workshop ex- perience to be professionally stimulating and worthwhile. Plans have been made to in- volve all teachers from Kin- dergarten through grade 12 in working together to seek solutions to problems will bring a closer alignment and a more logical sequence of subject matter at each grade level. By having ele- mentary and secondary teach- ers working together, a more unified program should de- velop. Give Voters Registration Opportunity For the convenience of voters of this area, a regis- tration committee will be in Mount Joy on Wednesday, Aug. 31, to help all eligible citizens quality for balloting on Nov. 8, ’66. will sit at the J. B. Hostetter street, from 12 o’clock noon until 9 pm. @OS.T.) to re- ceive applications for tration and to file removal notices for the fall election. Persons who have changed their names should reregister. Try Classified for Quick results school of the ate of Donegal high and is a member the Mount Joy Sportsmen's association. Sub- | decays and | container with | water cool naturally. Hot wa- faster than does cold water. Keep the base of the stem covered. Deep water is not necessary. After the flowers are in hot water, wrap a piece of paper around them. This reduces water loss. In about 2 hours, the flowers are ready for ar- ranging and will continue to take up water. If a flower wilts, remove it and repeat the treatment. a * * Fall Fashion Colors Are Spicy, Bright The textile artist has spat- tered bright, spicy colors on his fall ’66 color palette. Colors are no longer sea- sonal. Many of spring’s sunny shades and hues are emphas- ized. This fall, color is as im- portant in fashions as fabrie design or texture. Picture in your mind's eye a blazing fire, and you will recognize the fall reds. Flame is an orange-red ideal for ju- nior fashions. Berry, brick, and embers are other warm shades. Watch for vintage grape. It is an exciting com- plement to pastels as well as to bright colors. In the blue family, navy joins marble, which is a new winter white, or camel for a ' sophisticated touch. Several blues, tinted by lavender, are arrangements | that | The registration committee | and Son Annex, 29 W. Main | regis- | | Failure to | cost ways of buying | types of insurance. | most profitable investment plans. Mount Joy fire company and | He is employed newcomers, especially in heathers. Watch for moss green, a good neutralizer for bright | shades, and spruce, a majes- i tic blue-green. The gold-orange family that dominatel spring fashiocas continues on into fall. Barley, nugget, ginger, and brass highlight the gold shades, while carrot, bittersweet, and | henna head the orange family | In neautrals, marble white |and camel add a sophisticated | touch to bright colors. Beaver and spicy oak are two of | nature’s shades worth wateh- ing. Another leader is choco- ‘late. Also note gray in com- ' bination with deep berry red. | Pastels are no longer siua- ' mer and spring shades. De- |signers have used them in | sportswear, evening clothes, and daytime wear. Note the ‘heathers in this collection, | ® * * | Watch For Hidden ‘ Leaks In Spending Money leaks are worth watching. Lock for them in the family spending plan. These excess costs may be a reason for failure of a finan- cial plan. They may expiain why estimates made for cur- rent living expenses and sav- ings are not sufficient to | meet family needs and wants. Look for these hidden costs in the family spending plan. High food bills, particular- (ly large expenditures for | meat, ready-prepared foods, land commercial desserts. | Excessive charges for in- | stallment purchases and loans ' High household operating costs for heat, utilities, and appliances. High car expenses. This ‘item is now the third largest | living expense for many fam- ilies. moderate- various use Lack of knowledge of the savings and ,Overpayment of income tax- es because tax savings are not understood. Large expenditures for rec- | . . 'reation and children’s activi- ties. Overlooking available com- munity resources, such as health services, library, and Pvt. Grove is a '62 gradu-as a printing press operator. !similar community services. NX."
Significant historical Pennsylvania newspapers