WEDNESDAY, AUGUST 24, 1
966
Shows Advertising Need
Dramatic documentation
of the retailer's need for
maximum frequency of news-
paper advertising is provided
in the latest of four research
projects financed by the News
print Information Committee.
It is one of the most compre-
hensive retail studies ever
made,
More than 23,000 inter-
views and reinterviews were
conducted by the independent
Opinion Research Corpora-
tion, retained by the Commit-
tee. The Bureau of Advertis-
ing, American Newspaper
Publishers Association, co-
operated.
Patterns were charted on
the buying plans, shopping,
and actual purchases of the
interviewees from one week
to the next. 1
Here are some findings of
the research project:
The retail market for any
commodity is in constant
turnover from week to week.
America’s tremendous vol-
ume of retail sales is generat-
ed from a surprisingly small
number of real prospects on
any given day.
Two kinds of prospects ap-
pear. Those with “top-of-the-
mind” readiness to buy and a
far greater number with
“back-of-the-mind” readiness |
to buy which can be “trig!
gered” by a sudden need or
by advertising,
A retailers advertising
plays a key role in getting
prospects to convert intended
store visits to actual shopping
action. In converting planned
visits to particular stores into
actual visits, the stores which
increased their newspaper ad
linage from one week to the
next scored 12 percent more
success than those with the
same or less linage.
High frequency of advertis-
ing exposure is valuable not
so much to build impact by
piling message on message
but to maximize the probabil-
ity that the story is being
told to those prospects close
to a buying decision on each
of the days of exposure.
Women who do not buy,
for whatever reason, that
which is uppermost in their
minds one week, are likely
to buy something else next
week — often in a complete-
ly different merchandise cate-
gory.
Most decisions to buy are
made in the week of pur-
chase and not the week be-
fore.
Most women planning pur-
chases have a particular store
in mind, more so with low-
ticket items than with major
items.
FASHIONS CHANGE
But The Women -- Never
Plastic dresses and ‘Kooky’
hairdos notwithstanding, the
woman of today is very much
like her sister who lived in
this hemisphere centuries be-
fore Columbus discovered
America.
At least that’s what phy-
sicians concluded who flocked
to see an exhibit of pre-Co-
lumbian sculpture shown at
the recent meeting here of
the American College of Ob-
stetricians and Gynecologists.
The clay figures, some of
them 4000 years old, tell a
vivid story of a people who
flourished in Central and
South America centuries be-
fore the Aztects, Incas, or
Mayans. :
According to Dr. Abner I.
Weisman, owner of the fabul-
ous collection, who has stud-
ied thousands of the figures, |
in many ways women haven't
changed much in 40 centuries |
and adorned with attractive
jewelry,” the doctor noted.
Fashions in figures chang-
ed, then as now. “At times it
was fashionable to be big
busted,” Dr. Weisman observ-
ed. “And at other times big
derrieres were all the rage.”
Any woman struggling with
the fluctuations of current
fashions will be comforted by
the thought that styles do.
eventually, change.
‘
THE BULLETIN, MOUNT JOY,
Two Will Receive
Millersville Degrees
Degrees of Bachelor of
Science in Education will be
granted to {wo Mount Joy
men in Commencement Ex-
ercises Friday morning, Aug.
26, at 10 a.m. in Lyte Audi-
torium by Millersville State
college.
The men are Gene H. New-
comer, 115 S. Market street,
and David Halbleib, Marietta
avenue,
Mr. Newcomer is a fifth
grade teacher in the Marietta
elementary school.
Mr. Halbleib and his wife
the former Sally Wisegarver,
are enroute to Honolulu, Ha:
waii, where Mr. Halbleig has
been employed to teach in
the schools next year.
PA.
PAGE SEVEN
Timely Tips for Women
Add Hours To Your Flowers
by Doris W. Thomas
The instant a flower is removed from the plant, it's liv-
ing on “borrowed time.”
The
following suggestions will
help keep flowers fresh, longer.
Use a sharp knife or sharp shears to cut flower stems,
Cut either on a slant or straight across. Flowers keep just
as well if cut either way.
Wash the
soap and water before each ter moves easier and
in the stem
use. This kills bacteria which
could clog the water-conduct-
ing tubes of flowers and cause
wilting.
Remove any foliage
will be below water.
merged foliage
hasten cut-flower fading.
Put flower in hot water —
that
"about bath temperature. Let
Seven teachers and admin-
istrators from the Donegal
School District attended ses-
sions of the Lancaster County
Curriculum Workshop, held
Aug. 15-19 at the Meadow
Hills Dining House Lancaster.
Elementary schools were
represented by Mrs. Emma
Good, grade 4, Seiler build-
ing, and Miss Martha Rain-
bolt, - grade 3, Grandview
building. High school was
represented by Henry Hack-
man, science, Mrs. RoAnn
Lau, music, and Mrs. Vera
Gingrich, English. Adminis-
trators attending were Eu-
gene Saylor and John G.
Hart.
The major purposes to be
served by the curriculum
study workshop were as fol-
lows: the development of
“curriculum study teams’ in
our school district, to work
with the adminsirator in
charge of education in plan-
ning for curriculum study
projects, in-service programs,
and to assist in the develop-
ment and coordination of
county wide programs; to
prepare participants to serve
Mount Joy Joycee-ettes
have chosen models to appear
which is being held Wednes-
in their fall fashion show,
day, Sept. 7 at 8 p.m. in the
auditorium of the Wilbur
Beahm Junior high school.
Pick Fashion Show Models
Army Reservists
LI At Camp
A pair of Mount Joy resi-
They are: Mrs. Samuel Bals-| gents Major George H. Kee-
baugh,
| Nunneville, Mrs. Jay Brandt,
He says that the little pre-;
Columbian girl, as girls to-|
day, played with toys of all |
kinds and with dolls. As she
grew older, she loved to wear |
jewelry and pretty clothes
than
|
She matured earlier
girls do today, he said.
The time came, Dr. Weis-
man pointed out, as it does |
to all girls, when boys began |
to be important. “The young,
woman then, as now, wanted
to be attractive fo the oppos- |
ite sex. Many sculptures show |
women with beautiful, elab
orate hairdos, rouged faces,
Two Bankers
Attend School
Two Mount Joy bankers
this week are attending ses-
sions of the 1966 Pennsyl-|
vania School of Banking on,
the camps of Bucknell uni-
versity, Lewisburg.
They are J. Clair Gibble,
manager of the Florin branch |
of the Lancaster County Far-|
mers National bank, and
John H. Hoffman Jr., cashier |
of the Union National Mount |
Joy bank.
The week-long school pro-,
vides advanced training in
banking and speakers from
Pennsylvania and four neigh-,
boring states will give lec-,
tures on topics ranging from
leadership development {o,
loans.
and Mrs. Earl Koser.
Mrs. Leo Moore, Mrs. Tom
Moran,
Mrs. Wm. Bitzer, Mrs. Gene
Newcomer, Mrs. Donald Gib-
ble, Mrs Ronald McClelian,
Mrs. Ray Bair, Mrs. Patrick
Moran, and Mrs. Wm. Grove.
Modeling children’s clothes
will be: Bonnie Bitzer, Sher-
ry Good, Diane Yingst, Lesli
Michelle Grove, Beth Ann
Thorbahn, Ronnie McClellan,
Patrick Moran, Tommy Bair,
and Brian Newcomer.
and
will
Miss Mary Meszaros
Miss Barbara Roberts
model teen clothes.
Fashions for the show are
from Watt and Shands.
Besides featuring a wide
variety of sizes and styles
which will even include ma-
ternity clothes, something a
little new and different will
be shown. Several of the
model will wear fashion co-
ordinated eye glass frames
from the lines of Dr. John
Stauffer, to show that women
who year glasses can also
lock fashionable in the latest
styles of clothing.
Prizes which are being do-
nated by local stores and bus-
iness will be awarded. Re-
freshments will be served
and a mink stole will be a-
warded. Proceeds from the
fashion show will be used to-
ward the many Joycee-ette
projects, which are entirely
community centered.
Mrs. John Wealand, per
Mrs. Lewis Hart, Mrs. J. E.|
Mrs. Nancy Brown, |
of 205 Columbia Ave.
and Private Dennis H. Grove
of 320 North Market Avenue,
currently are engaged in two
weeks of annual summer
[training with the 1185th U.
iS. Army Staging Station
here.
The 1185th is a reserve un-
it whose specialty is provid-
ing a transportation staging
| operation for military troops
ren route from one point to
another. It is based in Lan-
caster.
Maj. Keener serves as ad-
jutant of the unit, and over-
sees the issuing and enforce-
ment of daily orders. He has
been with the 1185th since
February, 1952. He is a regis-
tered representative of Yarn-
all, Biddle and Company, a
member of the New York
Stock Exchange, and is en-
gaged in buying and selling
securities.
Maj. Keener is a member
of the American Legion, the
Elks and the Veterans of For-
eign Wars, and is a past pres-
ident of the Rotary Club.
Pvt. Grove is a cook with
the 1185th, but is spending
the two-week tour in the field
with a Regular Army basic
training unit, learning skills
that will give him the advan-
tage of previous experience
when he’s called to 6 months
of active duty. His training
in the field includes instruc-
tion in the use of the M-14
semi-automatic rifle, hand-to-
hand combat skills, target de-
tection and nighttime tactical
operations.
and ‘How
Attend Curriculum Classes
as leaders in kindergarten
through grade 12 subject area
curriculum study programs;
and 1o help participants to
develop preliminary sets of
guidelines for each type of
curriculum study.
Monday and Tuesday were
general sessions. The follow-
ing topics were presented
and discussed: ‘Central Con-
cerns in Curriculum Develop-
ment’, “How to Evaluate
Curriculums”, “How to De-
velop Curriculum Guides,”
to Organize and
Operate a Curriculum Devel-
opment Program.”
The discussions were led
by the workshop director, Dr.
Don McGarey, Penna. State
University professor. Wednes-
day and Thursday were de-
voted to subject matter group
discussions. Specialists pre-
sented recent trends in lan-
guage arts, science, and fine
arts (art and music). Panel
discussions were held.
On Friday
were made for the represen-
tatives of each school district
to get together and formulate
plans for district-wide curri-
culum study. Dr. McGarey
brought the workshop to a
close with his talk, “Promis-
ing Prospects in Curriculum
Planning.”
Members of the Donegal
staff found the workshop ex-
perience to be professionally
stimulating and worthwhile.
Plans have been made to in-
volve all teachers from Kin-
dergarten through grade 12
in working together to seek
solutions to problems
will bring a closer alignment
and a more logical sequence
of subject matter at each
grade level. By having ele-
mentary and secondary teach-
ers working together, a more
unified program should de-
velop.
Give Voters
Registration
Opportunity
For the convenience of
voters of this area, a regis-
tration committee will be in
Mount Joy on Wednesday,
Aug. 31, to help all eligible
citizens quality for balloting
on Nov. 8, ’66.
will sit at the J. B. Hostetter
street, from 12 o’clock noon
until 9 pm. @OS.T.) to re-
ceive applications for
tration and to file removal
notices for the fall election.
Persons who have changed
their names should reregister.
Try Classified
for Quick results
school
of the
ate of Donegal high
and is a member
the Mount Joy Sportsmen's
association.
Sub- |
decays and |
container with | water cool naturally. Hot wa-
faster
than does cold
water. Keep the base of the
stem covered. Deep water is
not necessary.
After the flowers are in hot
water, wrap a piece of paper
around them. This reduces
water loss. In about 2 hours,
the flowers are ready for ar-
ranging and will continue to
take up water. If a flower
wilts, remove it and repeat
the treatment.
a * *
Fall Fashion Colors
Are Spicy, Bright
The textile artist has spat-
tered bright, spicy colors on
his fall ’66 color palette.
Colors are no longer sea-
sonal. Many of spring’s sunny
shades and hues are emphas-
ized. This fall, color is as im-
portant in fashions as fabrie
design or texture.
Picture in your mind's eye
a blazing fire, and you will
recognize the fall reds. Flame
is an orange-red ideal for ju-
nior fashions. Berry, brick,
and embers are other warm
shades. Watch for vintage
grape. It is an exciting com-
plement to pastels as well as
to bright colors.
In the blue family, navy
joins marble, which is a new
winter white, or camel for a
' sophisticated touch. Several
blues, tinted by lavender, are
arrangements |
that |
The registration committee |
and Son Annex, 29 W. Main |
regis- |
| Failure to
| cost ways of buying
| types of insurance.
| most profitable
investment plans.
Mount Joy fire company and |
He is employed
newcomers, especially in
heathers.
Watch for moss green, a
good neutralizer for bright
| shades, and spruce, a majes-
i tic blue-green.
The gold-orange family that
dominatel spring fashiocas
continues on into fall. Barley,
nugget, ginger, and brass
highlight the gold shades,
while carrot, bittersweet, and
| henna head the orange family
| In neautrals, marble white
|and camel add a sophisticated
| touch to bright colors. Beaver
and spicy oak are two of
| nature’s shades worth wateh-
ing. Another leader is choco-
‘late. Also note gray in com-
' bination with deep berry red.
| Pastels are no longer siua-
' mer and spring shades. De-
|signers have used them in
| sportswear, evening clothes,
and daytime wear. Note the
‘heathers in this collection,
| ® * *
| Watch For Hidden
‘ Leaks In Spending
Money leaks are worth
watching. Lock for them in
the family spending plan.
These excess costs may be a
reason for failure of a finan-
cial plan. They may expiain
why estimates made for cur-
rent living expenses and sav-
ings are not sufficient to
| meet family needs and wants.
Look for these hidden costs
in the family spending plan.
High food bills, particular-
(ly large expenditures for
| meat, ready-prepared foods,
land commercial desserts.
| Excessive charges for in-
| stallment purchases and loans
' High household operating
costs for heat, utilities, and
appliances.
High car
expenses. This
‘item is now the third largest
| living expense for many fam-
ilies.
moderate-
various
use
Lack of knowledge of the
savings and
,Overpayment of income tax-
es because tax savings are not
understood.
Large expenditures for rec-
| . .
'reation and children’s activi-
ties.
Overlooking available com-
munity resources, such as
health services, library, and
Pvt. Grove is a '62 gradu-as a printing press operator. !similar community services.
NX."