may Sunday, November 22, 2009 THE DALLAS POST PAGE 15¢ WHY WINTER TIRES BELOW 45° ? Elk Mountain winter tires are designed to deliver safety and control in snow, ice, and cold weather conditions. Many people think that all-season tires can deliver the same performance, but this is not true. All-season tires use very different compounds to deliver better wear and good traction in a wide variety of conditions. However, the trade-off is a decrease in traction in conditions below 45° Fahrenheit. The Rubber Manufactures Association (RMA) has set a new standard for winter traction that is explained in detail below. Winter tires have special tread compounds that use one or more of the following features to deliver improved traction: “Soft studs” tread fibers that “bite” like metal studs yet are quiet and do not harm the road. . Elk Mountain winter tires retain their flexibility even in the coldest temperatures (A more flexible tread surface equals more traction and control.) Elk Mountain winter tires use silica-based, micro pore compounds (or comparable technology) that are used to bite through the water film to increase snow and ice traction. Expires 12/31/09 Offer not available with any other discounts. Expires 12/31/09 With purchase of 4 select All-Terrain tires Expires 12/31/09 Offer not available with any other discounts. Special Purchase Special Purchase Offer not available with any other | discounts. Excludes special order. See store for details! 175/70R-14 Sy (0 or 205/70R-14 Special Purchase RY Special Purchase 215/75R-15 SY <0 Yk] 215/70R-16 Special Purchase (VV ov) Special Purchase Fl) rm TEL - MICHELIN PY EE Snwiesrome BFGoodrich @ntinental* coop; YEAR 41 N. Memorial Hwy. 696-1100 *SATISFACTION GUARANTEE: IF YOU'RE NOT COMPLETELY SATISFIED WITH YOUR NEW TIRES, RETURN THEM WITHIN 30 DAYS FOR 100% CREDIT TOWARD A NEW SET OF TIRES. WE BEAT NATIONWIDE TIRE STORES, WAREHOUSE CLUBS, AUTO SUPPLY STORES, ALL LOCAL TIRE DEALERS, AND iF WE FORGOT SOMEONE, WE'LL BEAT THEM TOO. SOME ITEMS MAY BE TEMPORARILY OUT OF STOCK. SPECIAL PURCHASE ITEMS NO FURTHER DISCOUNT. *WE WILL BEAT ANY COMPETITORS PRICE ON ANY TIRE WE SELL!
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