| PAGE 8-T | Cleaner laundry with less wear | and tear on expensive clothing! And a drive mechanism so de pendable it’s backed by a 5-year parts guarantee! That may sound like an idle claim. But it’s the plain | fact about the remarkable new | Kelvinator line of automatic wash- ers. And we're prepared to prove it in the following pages. How did we build Rambler re- | liability into Kelvinator washers? By using the same revolutionary approach that created the com- pact car. We started the same way, with a good idea. The idea was simply that Americans were en- titled to more real value for their washer dollar. Not gadgets and gimmicks. Greater washing ef- ficiency and a long lifetime of de- pendable service. Then we did what we had done Kelvinator Offers 5-year | Parts Guarantee on Washer with car design. Scrapped all the old notions and started from scratch to build a product that would give you the real value you want . . . and retain its value for years and years and years. That’s why this washer is truly revolu- tionary. Jt should be! It's taken Kelvinator ten years to perfect the design and three years of intensive testing to make sure this Kelvinator was the most service-free automatic ever built. It has a remarkableand exclusive washing action, the only one that prescrubs for you and in- sures uniform washing through every load. It costs less to operate. And it has a ‘‘heart” that’s so sturdy we guarantee the drive mechanism parts for a full five years. There’s never been a washer like the new Kelvinator! Home Laundry Electric Living The number of services electric power renders throughout your home can also endow individual appliances with special features and additional uses. Electricity is the modern house hold servant and “modern,” the Live Better Electrically Program of the Edison Electric Institute points out, means more than ‘‘circa 1963.” Research has shown that a mod- ern appliance is the cleanest, most efficient and versatile way of get- ting a job done. The word auto- matic is also part of today’s elec- tric living vocabulary and ‘‘auto- matic” means electric power at work. No area of the home better dem- onstrates the advantages of total electric features than thehomelaun- dry center. The first laundry ap- pliances on themarket saved home- makers tremendous time and energy but they did not providefor ‘a number of special services re- quired by today’s new fabrics. Elec- tric power increased the number of washing and drying cycles, as well as the versatility of new machines. Today, automatic electric laun- dry equipment is capable of pro- viding ‘“‘custom” care that can add years to the life and appearance of modern fabrics. But custom care is only one of the features of modern electric appliances. In addition to providing special washing and drying methods your electric pow- ered appliance can also include a number of other aids and services all automatic. ~ Various electric models have dif- ferent features to perform special- ized services —they can add mois- e as well as remove it—include special lighting for inside as well Exhibits Advantages as outside your machine and even manufacture a greater amount of “sunshine” to dry your clothes. Live Better Electrically points out that the number of services electric power renders throughout your home can also endow individual appliances with additional uses and services. Add to this the beneficial characteristics of electricity and the pluses of total electric living be- come increasingly obvious. 3. SILK, WOOL ~ natural animal DYNEL, ACRYLIC, VICARA on LABELS and HANG-TAGS of new garments. FINISHES SIZING - usually washes out quickly. PERMANENT or CREASE -RESISTANT GLAZED - may or may not be washable. CREPE - doesn't last. Know your FABRICS RINIEUES Zr > i when you launder 5 KINDS OF aay FIBERS (plus blends of two or more) 5. NYLON, ORLON, DACRON 5 arthetie FOLLOW INSTRUCTIONS SHRINKAGE CONTROLLED - look for label on cotton, linen, wool and rayon items. Electric Laundry Pays Dividends If the hot water situation in your home has become a topic of “heated” conversation —then you should do something about it. Do you waste time ‘“‘doing the laundry” because you have to wait for the water to heat up? Is your husband furious because of his in- ability to draw hot water for his morning shave? When the hot water situation in your home reaches this hopeless state, the man of thehouseis bound to advise you to do something about it. It is sometimes a little more dif- ficult to get his consent, however, before matters reach this chaotic condition. According to the Live Better Elec- trically Program of the Edison Elec- tric Institute, the man of the house considers any major purchase for the home an investment and it is usually best to appeal to him on this basis. And if you are going tose- cure the total electriclaundry center of your dreams, you will have to convince him that his investment is a sound one that will pay dividends. First and foremost you can point out that automatic electric laundry equipment is quality appliances. Electric laundry equipment saves money. The gentle action of these laundry duets makes clothes last longer. Also items can be washed easily and put back into use so less clothing and linens are required and this is important for a growing family. A recentstudy indicates that the average family with a dryer saves $125 a year in clothing costs. Completely automatic clothes washing and drying save time that can be devoted to other household tasks and responsibilities that may be neglected at the present time. There is even a saving on ironing. Many articles in the family wash do not need to be ironed after they are removed from the automatic electric dryer. Many garments emerge soft, fluffy and free of wrinkles. Electric drying also eleminates weather worries and this canbe im- portant business luncheon. The automatic electric water heater is also an excellent invest- ment because of its proven longev- ity and constant efficiency in tests with other water heaters. So the shortest road to meeting your complete laundry needs, whether on the advice of a husband or to secure his consent, is the tick- ing off of the advantages that place the total electric laundry in a class by itself. for USE removing DIRT I. COTTONS, LINENS — natural vegetable 2. RAYON, ACETATES — man-made vegetable 4. GLASS FIBER. - man-made mineral SOAPS DETERGENTS ° Heads POST—THURSDAY, NOVEMBER 7, Now a remarkable way to get clothes cleaner with less wear Kelvinator —the washer with the Golden Touch How does KELVINATOR get clothes cleaner with less wear and tear n them? The answer is in a radically different agitation system that we call the “Golden Touch.” This “Golden Touch” is different in what it does; different in what it doesn’t do. Prescrubs for you Now Golden Touch agitation makes possible a unique, automatic prescrubbing action. For a full minute before the wash cycle, Kelvi- nator prescrubs your clothes in a small amount of water with the full amount of detergent. These con- centrated suds loosen stubborn stains and ground-in dirt, bring back the “like new” look to your clothes. You never need prescrub by hand again! Safely washes all fabrics Golden Touch agitation is gentle enough to wash one pound of filmiest lingerie safely without special tubs or equipment. At the same time, it’s thorough enough to get 12 pounds of dirty work clothes completely clean. The remarkable Kelvinator can do this because it surges suds through every bit of laundry 300 times a minute, in- stead of pulling clothes back and forth 50 times a minute as ordinary agitators do. Such old-style agita- tion concentrates the washing ac- tion at the bottom of the tub. That means clothing at the bottom is scrubbed roughly, whileclothing at the top of the tub gets very little agitation. Golden Touch agitation works throughout the full tub, gets your whole washload uniformly clean without any rough scrubbing. 180 scientifically placed holes in the Kelvinator ‘‘Golden Touch’’ agitator pro- duce thousands of jet streams of sudsy water per minute. Golden Touch Agitation has no gears to go wrong We know you're too busy to put up with washer breakdowns. That’s why we eliminated the biggest single cause of washer failure, the gears. Result? The simplest, most depend- able mechanism you can imagine. You’ll never have to pay a $70bill for gear repairs when you choose the remarkable new Kelvinator with the Golden Touch. It’s a pro- duct of American Motors ingenuity, an example of the imaginative ap- proach to better living that de veloped Rambler automobiles. Kel- vinator is built better to last longer, engineered to do a better washing job and keep right on doing ityear after year after year. That’s why Kelvinator can offer such a gen- erous guarantee. Know your LAUNDRY CHEMISTRY! the days of "coAP and WATER! re gone forever — Choose the RIGHT chemical “unbuilt" == pure, mild == for LIGHT DUTY WASHING "built" == alkaline added to give power for HEAVY DUTY WASHING Light-Duty, mild syndet: For machine or 'hand washing sheer or non-color fast fabrics. Heavy-Duty, has builders for increased cleaning power ~~ for machine-washing. "Low-sudsing" detergents are especially for |tumbler-type washers and combinations. 1 help USE rémove BLEACHES Also a disinfectant. Use LIQUID with care. Use DRY for delicate Vv DYES? STAINS endisynthetic fabrics: Colorfast? +o give USE either VEGETABLE (cake, powder, iii 38, Pp Seows TIRE +o keep fabric a Use tie voter. Helps reduce FLUFFY FABRIC SOFTENERS (ries os elivinates stake fo get rid of STAINS - generally requires no starching. Hand wash, starch if desired. EMBOSSED - hand wash. Iron with cool iron when completely dry. MOIRE or WATERMARKED - usually not washable. Reprinted Channing USE CARBON TETRACHLORIDE - VASELINE - OXALIC ACID GLYCERINE - ALCOHOL + ACETONE (follow instructions) from A Scriptographic Booklet L. Bete Co., Inc., Copyright 1962 Greenfield, Mass. Saves water and detergent Golden Touch agitation takes place in a solid tub instead of a perforated tub. Other washers use up to 50% morehot water and more total water than Kelvinator with its solid tub. Using less water means important savings because consid- erably less soap or detergent is re- quired. There’s never been anything like this Kelvinator with the Golden Touch. Delicate lingerie and the most soiled work clothes come spanking clean when you wash them with the Golden Touch. It’s the crowning achievement of our 50th Anniversary Year. 2 7 Saves wear on clothes Because Golden Touch agitation is so gentle, your clothes lastlonger. The Kelvinator doesn’tbeat clothes back and forth and pound lint out of them. It’s amazing how little lint several washings produced in the Kelvinator lint filter above. Less lint means less wear. Infact, Golden Touch agitation is so safe it can even wash a delicate paper napkin without tearing it! We have a dramatic way of demonstrating this: first we soak a paper napkin with ketchup. Then we toss it in the washer with a full tub of water, and without any other load we put the napkin through the full cycle. When we take it out, the napkin is spotless and intact . not a tear in it. We know you don’t usually want to wash your paper napkins. But certainly a washer gentle enough to wash a paper napkin is sure to be gentle enough for your most delicate laundry. The Kelvinator ‘“Gold- en Touch’ agitator moves with an eccen- tric motion in one direction only. Rinses 3 separate ways 1. There’s a spray rinsethat thor- oughly soaks every bit of laundry. 2. There’s an agitated rinse that makes sure there’s no soap or de- tergent left lurking in your clothing. 3. An overflow rinse floats suds and dirt out over your laundry in- stead of pulling them through the clothes you’ve just washed. There is a rim of small holes well above the washing area in a Kelvinator that lets the rinse water out with no chance of depositing scum on your clean clothes. That’s one more im- portant reason why this Kelvina- tor, with the Golden Touch, gets clothes cleaner than you probably ever expected any automatic washer could. OVERFLOW RINSING 1963
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