mr = / ) 3A new concept of automobile design in the low-priced field co-ordinates superb styling with: advanced engineering developments in Plymouth’s line of 1953 models. Here is the dashing Belve- . dere Hardtop. Interior tailoring and appointments blend harmoniously with its two-tone exterior colors. Even the steering wheel is color co-ordinated. Powered by the lively and dependable Plymouth engine with its increased rating of 100 horsepower and 7.1 to 1 compression ratio, the Belvedere is one of nine body styles offered in the 1953 line. Wire wheels shown are optional at extra cost. New Plymouth Reveals Greatest Changes In A Quarter Century The 1953 Plymouth wias presented to the public last might hy Howard Isaacs and LL, L, Richardson, local dealers, “Advanced engineering and istyl- ing make the mew Plymouth more than ever before the oustanding car of ithe low-priced field,” Mr. Richardson said. The 1953 [Plymouth models will be on display at Mr. Isaacs, Sales- room in Trucksville and @t Mr. Richlardson’s Salesroom in Dallas. The 1953 Plymouth is the most completly new Plymouth to be pre- sented to the public in ‘the quarter- century. “This year Plymouth is fintroduc- ing a mew concept of automobile design in the low priced field,” President John P, Mansfield of Plymouth Motor [Corporation de- clared in describing the 1953 models. “Superb styling is co-ordinated wit . radical engineering developments.” Height of the new Plymouth has been reduced for improved appear- ance, Yet engineers have designed even more room into the car's in- terior and luggage compartment. The lively and dependable Ply- ‘mouth engine has been given even greater power. The horsepower has been increased to 100 and the com- Company. pression ratio stepped up to 7.1 to 1. “This car is la tribute to the en- gineers,” Mansfield said. ‘They have succeeded in, controlling to an unprecedented degree the three movements which have plagued de- signers since the first automobile was built—roll, pitch and jounce.” Virtually gyroscopic stability with consequent easier handling of the car on ‘turns has been, achieved. There is sweep land grace in the styling of the new bodies. The car is lower land completely streamlined. Chrome trim is integrated as part of the design to further enhance the long, low, wide appearance. “Control Tower” visibility is pro- vided through a one-piece, more uniformly-curved windshield and a new, larger, one-piece rear window which extends into each rear quarter panel. Totial glass area has been in- creased almost 16 per cent for virtu- ‘ally 360-degree vision range with minimum distortion. Interior styling is entirely new. Box type seat trim gives both front and rear seat backs a smart appear- ance, [Cushions are divided into thirds. The triple division adds a new style note with its more pleas ing proportions. A clever innovation on all two- YOUNG LADY Now, if you will look at this part of the ad we will tell you what GUYETTES door models is the front seat which is divided, mot in the traditional manner at the center, but at one- third of fits width to permit easier entrance and exit for rear seat passengers from the curb side. Two can sit comfortably on the wider portion of the front seat while the remainder is tilted forward for easy back seat access, Beauty and utility combine in the instrument grouping which occupies a long, horizontal island set into the instrument panel itself. A thoughtful touch fs the center- mounted glove icompartmenit, con- venient to both driver and passen- ger. The smartly - styled Business Coupe is available with a removable rear seat. Without this seat the car provides a spacious, unobstruc- ted area for sample cases or lug- gage. With the seat installed—a matter of only minutes for one per- son—ithe car becomes a Six-Passen- ger Club Coupe. Rear fender appearance is im- proved through relocation of the gasoline filler pipe at the left corner of the rear sill, which also provides for easier fueling. For increased driving comfort and economy, Plymouth Automatic Over- drive may be added to ithe famous Synchro [Silent Transmission at moderate extra cost. The overdrive increases fuel and il economy, lengthens engine life, and as a high- way cruising “fourth speed’ gear, adds measurably to driving and we've really driving at in this message DON'T BE MISLED ABOUT TV CONVERSION Too many inexperienced television dealers are offering low-priced conver- a THE POST, FRIDAY, NOVEMBER 21, 1952 ! Plymouth’s New Belvedere Hardtop for 1953 Sight Six Point Buck Crossing Pioneer Ave. John Bush and Frank McGarry, Dallas, sighted a six-point buck bounding across Pioneer Avenue, streaking it through the Ralph Smith yard, and plunging down the wooded hill toward Forty Fort Dairy, slowing their car Wednesday afternoon to allow it safe passage. It broke from cover at Mrs. Mae Townend’s Twin Spruces, where a number of deer have been seen this season. Mrs. Donald Harris To Take Presidency New officers for Women of Ki- wanis who will be seated at the December 17th meeting are: Mrs. Donald Harris; president; Mrs. Wil-, liam Thomas, first vice president; Mrs. David Joseph, second vice president; Mrs. R. E. Neal, secre- tary; Mrs. Alta Travis, correspond- ing secretary, and Mrs. William Guyette, reelected for a second term as treasurer. Retiring officers are Mrs. Ken- neth Rice, president; Mrs. Harris as vice president; Mrs, Clyde Cooper, second vice president; Mrs. William Wright, secretary. Serving on t he nominating com- mittee which reported at Wednes- day night’s supper meeting at Irem Country Club were Mrs. Frank Werner, Mrs.’ William Thomas, and Mrs. Robert Maturi. Mrs. Werner, past president, will install new officers. Herbie’s mother caught him in an “act of violence.” He had cut a worm in two. “Why did you do such a cruel thing ?”’ asked his mother. “Well, Mom,” explained Herbie,” he seemed so lonesome!” A father, angry at his daughter for being too modern in manners and appearance, stormed: “You girls of today don’t mind if your hair looks like a mop.” To which' the daughter boredly replied: “What's a mop ?”’ riding comfort. Plymouth’s prime objective for 1953 was a car that was easier to park, easier to handle and easier to ride in, (A trial ride quickly proves thiat this objective was attained, Moving the engine forward more than two finches gave more body room. Relocation of wheel housing gave more hip room. All of these features combine to give the 1953 Plymouth owner an automobile (that is unequalled in its price class for riding and driving enjoyment, performance, (beauty and economy. Don't Be Misled! IT ISN'T SUMMER YET! WE JUST PUT THE HERE TO CATCH YOUR EYE! ‘on for the new channels and stations which will soon be available. IT CAN'T BE DONE CHEAPLY. A true conversion of your set will cost ap- proximately $30.00 no matter what type set you have. When conversion becomes necessary it will pay you to consult a bonafide TV Service _ PAGE THRES You won’t believe it’s a low-priced car! You're in for a real treat when you see the beautiful new Plymouth! We'll proudly show you its exciting new features, luxurious styling never before offered in a low-priced car. We'll be glad to arrange for you a demonstration of its great new truly balanced ride! And — we want to give you entry blanks and details of the big $25,000 “MEET THE NEW PLYMOUTH" Contest. You may gt win a new 1953 Plymouth free by telling us (in 50 words 3 or less) what you like most about the new Plymouth. Hundreds of cash prizes, too! Come in today! . HOWARD ISAACS L. L. RICHARDSON Chrysler-Plymouth Dealer Dodge-Plymouth Dealer Main Highway Trucksville | 50 Lake St. Dallas TRUCKSVILLE RADIO & TELEVISION SERVICE Main Highway Phone 4-1181 Trucksville
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