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3A new concept of automobile design in the low-priced field co-ordinates superb styling with:
advanced engineering developments in Plymouth’s line of 1953 models. Here is the dashing Belve-
. dere Hardtop. Interior tailoring and appointments blend harmoniously with its two-tone exterior
colors. Even the steering wheel is color co-ordinated. Powered by the lively and dependable Plymouth
engine with its increased rating of 100 horsepower and 7.1 to 1 compression ratio, the Belvedere is
one of nine body styles offered in the 1953 line. Wire wheels shown are optional at extra cost.
New Plymouth Reveals Greatest
Changes In A Quarter Century
The 1953 Plymouth wias presented
to the public last might hy Howard
Isaacs and LL, L, Richardson, local
dealers,
“Advanced engineering and istyl-
ing make the mew Plymouth more
than ever before the oustanding
car of ithe low-priced field,” Mr.
Richardson said.
The 1953 [Plymouth models will
be on display at Mr. Isaacs, Sales-
room in Trucksville and @t Mr.
Richlardson’s Salesroom in Dallas.
The 1953 Plymouth is the most
completly new Plymouth to be pre-
sented to the public in ‘the quarter-
century.
“This year Plymouth is fintroduc-
ing a mew concept of automobile
design in the low priced field,”
President John P, Mansfield of
Plymouth Motor [Corporation de-
clared in describing the 1953 models.
“Superb styling is co-ordinated wit .
radical engineering developments.”
Height of the new Plymouth has
been reduced for improved appear-
ance, Yet engineers have designed
even more room into the car's in-
terior and luggage compartment.
The lively and dependable Ply-
‘mouth engine has been given even
greater power. The horsepower has
been increased to 100 and the com-
Company.
pression ratio stepped up to 7.1 to 1.
“This car is la tribute to the en-
gineers,” Mansfield said. ‘They
have succeeded in, controlling to an
unprecedented degree the three
movements which have plagued de-
signers since the first automobile
was built—roll, pitch and jounce.”
Virtually gyroscopic stability with
consequent easier handling of the
car on ‘turns has been, achieved.
There is sweep land grace in the
styling of the new bodies. The car
is lower land completely streamlined.
Chrome trim is integrated as part
of the design to further enhance
the long, low, wide appearance.
“Control Tower” visibility is pro-
vided through a one-piece, more
uniformly-curved windshield and a
new, larger, one-piece rear window
which extends into each rear quarter
panel. Totial glass area has been in-
creased almost 16 per cent for virtu-
‘ally 360-degree vision range with
minimum distortion.
Interior styling is entirely new.
Box type seat trim gives both front
and rear seat backs a smart appear-
ance, [Cushions are divided into
thirds. The triple division adds a
new style note with its more pleas
ing proportions.
A clever innovation on all two-
YOUNG LADY
Now, if you will look at this part of the ad we will tell you what
GUYETTES
door models is the front seat which
is divided, mot in the traditional
manner at the center, but at one-
third of fits width to permit easier
entrance and exit for rear seat
passengers from the curb side. Two
can sit comfortably on the wider
portion of the front seat while the
remainder is tilted forward for easy
back seat access,
Beauty and utility combine in the
instrument grouping which occupies
a long, horizontal island set into
the instrument panel itself. A
thoughtful touch fs the center-
mounted glove icompartmenit, con-
venient to both driver and passen-
ger.
The smartly - styled Business
Coupe is available with a removable
rear seat. Without this seat the
car provides a spacious, unobstruc-
ted area for sample cases or lug-
gage. With the seat installed—a
matter of only minutes for one per-
son—ithe car becomes a Six-Passen-
ger Club Coupe.
Rear fender appearance is im-
proved through relocation of the
gasoline filler pipe at the left corner
of the rear sill, which also provides
for easier fueling.
For increased driving comfort and
economy, Plymouth Automatic Over-
drive may be added to ithe famous
Synchro [Silent Transmission at
moderate extra cost. The overdrive
increases fuel and il economy,
lengthens engine life, and as a high-
way cruising “fourth speed’ gear,
adds measurably to driving and
we've really driving at in this message
DON'T BE MISLED ABOUT TV CONVERSION
Too many inexperienced television dealers are offering low-priced conver-
a
THE POST, FRIDAY, NOVEMBER 21, 1952
! Plymouth’s New Belvedere Hardtop for 1953
Sight Six Point Buck
Crossing Pioneer Ave.
John Bush and Frank McGarry,
Dallas, sighted a six-point buck
bounding across Pioneer Avenue,
streaking it through the Ralph
Smith yard, and plunging down the
wooded hill toward Forty Fort
Dairy, slowing their car Wednesday
afternoon to allow it safe passage.
It broke from cover at Mrs. Mae
Townend’s Twin Spruces, where a
number of deer have been seen
this season.
Mrs. Donald Harris
To Take Presidency
New officers for Women of Ki-
wanis who will be seated at the
December 17th meeting are: Mrs.
Donald Harris; president; Mrs. Wil-,
liam Thomas, first vice president;
Mrs. David Joseph, second vice
president; Mrs. R. E. Neal, secre-
tary; Mrs. Alta Travis, correspond-
ing secretary, and Mrs. William
Guyette, reelected for a second
term as treasurer.
Retiring officers are Mrs. Ken-
neth Rice, president; Mrs. Harris as
vice president; Mrs, Clyde Cooper,
second vice president; Mrs. William
Wright, secretary.
Serving on t he nominating com-
mittee which reported at Wednes-
day night’s supper meeting at Irem
Country Club were Mrs. Frank
Werner, Mrs.’ William Thomas, and
Mrs. Robert Maturi. Mrs. Werner,
past president, will install new
officers.
Herbie’s mother caught him in an
“act of violence.” He had cut a
worm in two.
“Why did you do such a cruel
thing ?”’ asked his mother.
“Well, Mom,” explained Herbie,”
he seemed so lonesome!”
A father, angry at his daughter
for being too modern in manners
and appearance, stormed: “You
girls of today don’t mind if your
hair looks like a mop.”
To which' the daughter boredly
replied: “What's a mop ?”’
riding comfort.
Plymouth’s prime objective for
1953 was a car that was easier to
park, easier to handle and easier
to ride in, (A trial ride quickly proves
thiat this objective was attained,
Moving the engine forward more
than two finches gave more body
room. Relocation of wheel housing
gave more hip room.
All of these features combine to
give the 1953 Plymouth owner an
automobile (that is unequalled in
its price class for riding and driving
enjoyment, performance, (beauty
and economy.
Don't Be Misled!
IT ISN'T SUMMER YET! WE JUST PUT THE
HERE TO CATCH YOUR EYE!
‘on for the new channels and stations which will soon be available. IT
CAN'T BE DONE CHEAPLY. A true conversion of your set will cost ap-
proximately $30.00 no matter what type set you have. When conversion
becomes necessary it will pay you to consult a bonafide TV Service
_ PAGE THRES
You won’t believe it’s a low-priced car!
You're in for a real treat when you see the beautiful new
Plymouth! We'll proudly show you its exciting new features,
luxurious styling never before offered in a low-priced car.
We'll be glad to arrange for you a demonstration of its great
new truly balanced ride!
And — we want to give you entry blanks and details of the
big $25,000 “MEET THE NEW PLYMOUTH" Contest. You may gt
win a new 1953 Plymouth free by telling us (in 50 words 3
or less) what you like most about the new Plymouth. Hundreds
of cash prizes, too! Come in today! .
HOWARD ISAACS L. L. RICHARDSON
Chrysler-Plymouth Dealer Dodge-Plymouth Dealer
Main Highway Trucksville | 50 Lake St. Dallas
TRUCKSVILLE RADIO & TELEVISION SERVICE
Main Highway
Phone 4-1181
Trucksville