PAGE EIGHT THE DALLAS POST. DALLAS. ‘PA, FRIDAY, JULY 17, 1931 THE BUSINESS FUTURE OF THE SMALL TOWN at a near-by store. We we come to harware and “houseware’” we encount- er a sharp rise in the percentage—I16.5 for hardware and 15.3 for the miscel- laneous utensils. Meats—rather sur- prisingly—show a percentage of nearly 23 purchased out of town. More than a quarter of the furniture for the homes in this small town came from the near-by cities. There 'is another sharp rise when we come to dry goods —the percentage shooting up to nearly 39 per cent. Exactly half of the, shoes * and jewelry were purchased out of town. When we come to ready-to- wear clothing, we strike the highest percentage -of all—nearly 56 per cent heéing purchased outside the corporate limits of this village. ' Evidently the higher the cost of the commodity per unit the wider the shopping effort. Five reasons were given that impeli- ed the people of this typical small town to go elsewhere to buy merchan- dise. The bigger out-of-town stores were asserted to have a better selec- tion of merchandise, better prices, more modern equipment and arrange- ment and better trained, more court- eous salespeople—and, besides these business elements, the people who - were questioned :admitted the attrac- tion of the amusements and recreation facilities that the near-by cities offered. Of course, ‘we must bear in mind that, in all such studies as this, it is hard to estimate human motives pre- cisely. So, if we should jump to hasty, theoretical conclusions about’ the loss of part of the small-town business to the cities, we might go as “wide of the mark” as the young mother who was frightened half out of her wits when the nurse-maid ran’in screaming, “Oh, ma’am, it's turribl—I don’t know what to do—TI've lost the baby in the park!” The fond parent nearly fainted, but ‘managed 'to inquiref in a whisper: “Why didn’t you speak to a police- , man?” The maid was silent for a moment, and then she blurted out: “I did, ma'am, I did—that's how I lost the baby!” Anyway, the mother got at the gen- eral truth of the situation by asking \ pertinent questions—and that is what the searchers and commercial ‘“sur- veyors,” governmental and other, are trying hard to do in the matter of small-town business. Just what fanlt do people find with the small-town stores? As revealed by the Department of Commerce survey in New England, the purpose of which ‘was to help the small-town merchants correct their difficulties, here are some of the allegations: A ‘lack of style goods,” a lack of variety and sizes in shoes, dresses, and ready-to-wear clothing, is the criticism voiced most often. Some people crage that local stores are apt to have a two-price policy—and they do not like to haggle. Others say that local dry goods stock « is likely to be dusty or soiled, ana there is objection to the frequent phrase, “We're just out of that.” A comment often encountered is that it is hard to. get real up-to-the-minute novelties at the small-town store. Fault “js found with local store lighting and window dressing. Lack of dignity in stock arrangement is one of the things censured. I know you will understand that, in quoting these criticisms, I am not in- timating for a moment that they apply to all small-town stores. Far from it! Thousands of such stores are thor- oughly progressive, well-arranged, handsome and efficient. I am simply bringing you a few of the objections that have been atcually expressed with respect to some such stores. One of the things that small-town stores is “up against” today is that it must endeavor in a measure to coun- teract or equalize the entertainment advantages of the city. That is being done—to ‘a degree. Take the case of talking-pictures. When the silent movie was toppled abruptly from its pedestal, some premature mourners said: “Just another thing to injure the jife of the small town! This new- fangled sound equipment is expensive. the local ’opry house ’or Bijou Dream can’t afford it. You'll see more Jf our people flocking down to Zenith to hear the ’velluloids’!” How about it, really? How is it working out? I was turning Sthe pages yesterday of a big fat vol- ame listing every picture theatre in this country, with a notation as to whether it has been wired for sound. I could hardly believe my eyes. There were hundreds—thousands—of theatres showing ‘talking-pitcures in towns with as few as 700 people, or 1,200 or 1,800! That shows enterprise, determination, a will not to be left behind. +Himmler Theatre... THIS FRIDAY AND SATURDAY “Kick In” — WITH— CLARA BOW 0 MONDAY AND TUESDAY “Never the Twain Shall Meet” —WITH— AN ALL-STAR CAST |. WEDNES. AND THURS. “Laughing Sinners” —WITH— JOAN CRAWFORD FRIDAY AND SATURDAY “The Last Parade” —WITH—— JACK HOLT And we see that same splendid spirit (in = varied' manifestations, in ‘small [towns throughout the Nation. The | American small town is not going to { quit or “take punishment lying down.” | One of our Washington humorists who sometimes expresses his shrewd wis- dom through the charactr of an old colored “uncle” made this Uncle Eben say, the other day, “Whenever you see a quitter, you's liable to see a man’ dat wasn’ much of a beginner in de fust plage.” But American citizens of the small town are just the reverse of that. They were valiant, dauntless beginners —and I am convinced that they will prove to be very sturdy stayers. They are coming to realize, I think, that one of the secrets of restoring small-town business, where it has decadence, is to be found in a brisk, resolute moderinization program for the stores, the introduction of more rigid efficiency along lines described in our Commerce Department bulletins— remodeling ‘or even transformation of equipment and arrangements, the iu- stalling of stock-control systems, the careful training of salespeople, co-op- erative advertising, chamber of com- merce activity, the creation or arousal of Keener civic consciousness. Obviously, one of the most potent weapons available to the small-town merchant is the trade developing power of local advertising media. Cer- tainly, intelligently guided publicity and consistently vigorous local adver- tising, especially in these days of con- sumer timidity, represent outstanding means at the command of the smaller community merchant for arousing greater interest in his goods and at- tracting customers to his door. Let us look at one example of what can be done in the small-town mer- chandising field. Moved by the strik- ing results of our recent Grocery Sur- vey in Louisville, Kentucky, every single retail merchant in one small town in that State carried out an ex- tremely thorough moderinization of his store.” ‘With what result? A There has been, ever since, a very substantial in- crase in the combined net business of all the town’s stores. They have cre- ated new business and new profits. Other small towns can do the same through energetic and adroit action. I find I have not time to take up some of the main factors, some of the outstanding contemporary forces, that promise to help small-town business in the future. I have not been able to discuss the factory prospects of our smaller commurities, the great possi- bilities in the decentraliatzion of iw=- dustry, the importance to little places of air routes and of our vast new highway systems, the potential influ- ence of the impending of television, or most important of all, the long-dist- ance transmission of electric power as a great stimulant to sniall-town in- dustries. I have not said anything about the spread of mail-order trad- ing or about the chain store endeavor- ing to invade the small town. Socials orm Dallas Recent orders assigning First Lieut. John P. Kirkendall, U. S. Air Corps, whose home is in Dallas, to Brooks Field, Texas, have been changed to as- sign him to Randolph Field, Texas. « Clarence Whitebread, of Wilkes- Barre, Mrs. J. M. Rood and Mrs. Es- tella, Whitebread, of Dallas, motored to Philadelphia on Wednesday of last week, spending the day with Mr. and Mrs. Bert Wagner and family. Mrs. Charles Kinsman and son, Charles, of Hayfield Farm, are spend- ing a week in New York City. John R. Lee, of Dallas, has accepted a position at Fairmont, W. Va. Mrs. Charles Searfoss has returned home after visiting her daughter, Mrs. Thomas Montanye, of Johnson City, N.Y, Mrs. F. F. Morris and daughter, Caroline, motored to Easton last Sat- urday returning Sunday bringing back with them as a guest, Miss Jean Fair- er, of Easton. Marie Kiefer is spending several weeks with her grandparents, Mr. and Mrs. R. M. Kiefer, of Kingston. Mr. and Mrs. D. F. Westover, Mr. land Mrs. William Dix, Mr. and Mrs. Robert Hislop, Mr. and Mrs. Nesbitt @Garinger, Mrs. D. FP. Honeywell, Mr. and Mrs. Sterling Machell, Frederick ORAS REEL | FOR SALE — Valuable Properties | | | Trucksville: Valuable four- story dwelling — beautiful site, forest groves and rock formation in rear of prop- erty. Truck garden and ten- nis courts. ..3/ acre of land. Luzerne: $12,000 house on Main street, near busy corner good professional location. Will sacrrifice to liquidate affairs. Edwardsville: Large lot, can be sold whole or in part, on Larksville - Courtdale road. Will sacrifice. APPLY TO Atty. W. J. Coughlin 599 Market St., Kingston, Pa. EI Ti0 Turpin, and Mr. and Mrs. Eugene Fogel motored to the Boy Scout Camp on Sunday. ‘Walter Wilson has returned home much improved after submitting to an appendicitis operation. Mr. and Mrs. G. R. Splitt and son, Durwood, of Jdckson, spent Sunday with Mrs. O. L. Harvey. Mrs. Arthur Kocher and Mrs. Wil- liam Monk spent the week-end at West Coatsville ‘attending a camp meeting. Mrs. J. R. Gibbs spent the week-end with Mrs. H. Knaesler, of Plymouth. Mr. and Mrs. Malcolm Thompson are entertaining Mr. and Mrs. Burns, of Philadelphia. Miss Catherine Shindel, of Lehman avenue, and Miss Helene De Mun,of Kingston, will entertain in honor of Mrs. Joseph Gomor, formerly Miss Pa- tricia Whitenight, at the Vanity Fair Saturday afternoon. Mr. and Mrs. F. Biery, accompanied by Mrs. William Farver, Mrs. Edward Hook, of Shickshinny; Mrs. Clara Harrison, David Bigley, of Long Is- land; motored to Retreat, where they visited Mr. Wesley Bellas Sunday. Machell Hildebrandt is a patient at Nanticoke State Hospital. Mrs. Cldra Harrison, son, David Big- ly, of Mineola, Long Island, spent a few days with Mr and ' Mrs. F. F. Biery. ’ Mrs. Thomas Mentanye, of Johnson City, spent the week-end with her sister, Mrs. Raymond Moore. Mrs. J. R. Gibbs and Mrs. William Monk will leave this week-end to spend a few weeks at Ocean City. Mr. and Mrs. John Wilson are en- taining Mrs. C, A. Arntz and Mrs. James R. Buckley, of New York, for a few weeks. DR. L. N. BOSTON DIES IN PHILADELPHIA JULY 4 The following account concerning the death of Dr. L. N. Boston, brother of Dr. C. L. Boston, of Noxen, is taken from last week’s issue of the “Shick- shinny Mountain Echo.” Dr. 1. Napoleon Boston, eminent in medical circles in the East and parti- cularly in Philadelphia, where he was widely known, died at his home. in Philadelphia on July 4 after an illness of less than five months. Dr. Boston was taken ill in February, when a case of sore throat developed into erysipe- las, with a bad heart condition result- ing. Dr. Boston was born on March 18, 1872, at Town Hill, the son of Alfred H. and Bethia Bacon Boston. He re- ceived his early education in the New Columbia Academy under the tutelage of Prof. Evan Beishline and then finished high school work at Minne- apolis, Minnesota. He attended the Atchison Commercial College, at At- chison, Kansas, and later taught school and attended college co-jointly until 1892. He gradiated with highest henors from the Philadelphia School of Anatomy in 1895; received the de- gree of M. D. from the Medico-Chirur- gical College, Philadelphia, in 1886 and the degree of ‘A. M. from Ursinus Col- lege in 1902. In 1891 he taught school at Red Hill in Fairmount township. Followins is a resume of Dr. Bos- ton’s professional activities from the time of his early studies until his death at the height of his career: , Bacteriologist, Philadelphia hospital, 1898-1901; Ayer Clinical Laboratory, Pennsylvania hospital, 1901; instructor in Obstetrics, 1897-9; instructor in Medicine, = 1905, Medico-Chircugical College; Physician to Philadelphia General Hospital (Blockley), 1905-31; Director Clinical Laboratory of Re- search, American Hospital for the Dis- eases of the Stomach, Philadelphia, 1906; Pathologist, Frankford Hospitas, Myrtle B. Eyler, of Collingswood, N. J., are the only survivors. Funeral srvices were held on Tues- day evening at 8 p. m. at 1937 North Broad street, Philadelphia, and inter- ment was made at the Eglington ceme- tery, Clarksboro, N. J. | 1909: Professor University of Medico-Chirurgical College, 1912-16; | Associate Professor of Medicine, Post | Graduate S€hool, University of Penn- | vitonts, 1919; Professor Physical | Diagnosis, University of Pennsylvania (Graduate School), 1927-31; Professor of Medicine, Woman’s Medical College of Pennsylvania, 1927-31. He also studied in Europe in 1898 and 1901. ‘While studying in Europe Dr. Boston became interested ,in gentalogy and traced his ancestry to the original Bos- ton family who lived in the town of Boston, England, in the year 1400. On October 28, 1905, Dr. Boston mar- ried Caroline Crandall, of Weesterly, R. I, and one daughter, Barbara C. Boston, was born to the union. His wife and daughter, with one brother, Dr. C. 1. Boston, of Noxen, and Mrs. Physical Diagnosis, Advertisements FOR SALE—1 bedroom suite, 1 dining room suite, several straight back chairs, several rocking chairs, 2 sew- ing machines, 1 large brass kettle, 18 pairs window shutters, 1 sanitary toilet, wash stands, 1 sideboard, 1 parlor suite, some carpets, 1 kitchen table, 1 Sharpless cream separator, and other articles too numerous to mention. Call as 54 Huntsville street. 7-17-1t FOR SALE—Saddle Horse. Apply to / Casino, Harvey's Lake, Shawnese. 7-17-1t FOR SALE—House for sale cheap or will trade for a larger one. S. H. Drake, Dallas. 7-192t* RASPBERRIES — The finest you've ever tasted. Famous Latham variety, large size. Call for them at the farm any day. One-half bushels delivered in Dallas, Shavertown or Trucksville. Buy them in quantities. Berries are cheaper this season then they have been in years. Engleman's Fruit Farm, Noxen. Phone Centremore- land 5--R-9. 7-17-2t FARMS SOLD AND EXCHANGED— List your property with John A. Wil- diams, 48 Main st., Dallas. 5-12-tf FOR SALE OR RENT—5-room fur- nished cottage with water and gar- age. White's Ferry Boat. Furnished. Call W. 8S. Kitchen 32-06 Harvey's | Lake. 5-29-tf* FOR SALE—34 acre farm on DeMuns road, 2% miles from Fernbrook. House, electric lights, fine spring, never dry. Barn, large, hen house, 4x28, brooder ‘house, 14x14, another brooder house, stone milk house, 20x25, spring water piped to milk house, 100 excellent bearing fruit trees, apples, cherries, German prunes. Reason for selling, poor health. Address Box C, Dallas Post. 7-10-3t JUST OUT—Patented 5-Piece Caning Outfit Every housewife buys Big season opportunity. Only $1.25 per set, Sample set 75¢c Write immedi- ately for sample and sales particu- lars. Also many other attractive offers. Jacob Laux & Sons, Mfg. Co., Shavertown, Pa. 7-17-3t FOR SALE—Fifty colonies of bright Italian bees with the privilege of one or fifty. All bred from a gentle strain and good honey gatherers. All in 10 frame painted hives. Free delivery to purchaser, $6 a colony. Reason for selling lack of .room. Inquire of Samuel Eggleston, Box 14, Alderson, FOR RENT—6-room house at Fern- brook, newly papered. All improve- ments, rent $40. Leslie A. Steel, Inc,, King. T7-3181. 7-10-1t RELIABLE WOMAN wants washing and ironing, will call for and deliver. Address P. I. Box 256, Shavertown 7-17-1t FREE—Cancer, Diabetes, Piles and “Goiter Remedy sent. Tibbins Pharm- acy, Beech Creek, Pa. Initial Purchase WE GUARANTEE SATISFACTION OR YOUR MONEY BACK Price Saves You $50 to $75---When You Buy A ‘COLDSPOT’ | Electric Refrigerator 1 395° The generous four-cubic foot storage space of this “Coldspot” electric re- frigerator, will hold all the perishables you need for several meals — and keep them safely, stead- ily cold! The electric mechanism requires no care except a few drops of oil twice a year. It’s all porcelain enamal in-’ terior is easily kept spot- lessly clean and sani- tary. Dry, zero insula- tion gives perfect pro- tection and the ‘“Cold- spot” is priced $50 to $75 lower than refrigerators of equal quality. $10. DOWN Then Pay $10 Monthly (Plus a small carrying charge) rien Electric Refrigerators —Third Floor Pennsylvania, 1916-17; . The Wise Food Buyer Knows that Quality is extremely important in select- ing her Table Needs. She knows there is no economy in buying inferior products. Thousands and thous- ands of Particular People buy with confidence in the convenient ASCO Stores, thus securing High Quality Foods at very sensible, money-saving prices. Reg. 12Y4c Finest Large SANTA a PRUNES 9 Ibs 17¢ Meaty fruit from California's best orchards, For breakfast, salads, prune whip. Cooked Red Reg. 19¢ California Beets Apricots A splendid fruit with the tart 2 med cans 15° flavor, especially enjoyable dur- Se 15¢ @ 8 oz cans 9c Keg. 20c ASCO Stuffed Olives Choice Red Tomatoes Reg. 20c Cranberry Jelly Diplomat Chicken a la King can 30¢ goon DESSERTS 9 pkgs Qe r, 3 Vanilla, Chocolate and Lemon Flavors make. pleasing summer desserts that are inexpensive. bot 17¢ big can ]()¢ : can |17¢ Hom-de-Lite Mayonnaise A light, creamy whip from our own Sanitary Kitchens. Made from Fresh Eggs and the ‘best of ingredients. t. ae 29¢ Choice Whole Grain Tender Corn 9 cans 19¢ Many prefer this Corn. 1% pt. hi 17¢ The Three Favorite Blends Victor Coffee ® 17¢ : ASCO Coffee Acme Coffee 3 50¢ »125¢ ib tin 29¢ \ Farmdale Evaporated MILK Evaporated MILK 3 tall cans 29¢ tall cans 3 3 25° ASCO Toasted 9 pkgs 13° with ASCO BEANS can 5c PORK The lowest price in years for this fine product. Buy a dozen cans. Serve hot or cold. National Biscuit Company Specials Fruited Ovals 2s 25¢ Donora Macaroons *24 Victor Bread er Dy Loaf Victor Raisin Bread te ee 1 Layer Cakes from Our Own Bakeries ' Decorette : pach. 23C Cocoanut Marshmallow sach I5¢ Remarkable Value at this low price. ‘Bread Supreme 20 oz Wrapped Loaf Preserving Needs Jelly Glasses doz 39¢ | Certo (sure jell) bot 29¢c Jar Rings 4 doz 25¢ | Jar Tops doz 25¢ Mason’s Pt. Jars doz 75¢ | Mason’s Qt. Jars doz 85¢ WEEK-END BUTTER SPECIALS LUELLA BUTTER RICHLAND BUTTER DERRYDALE BUTTER GOLD SEAL EGGS FRESH EGGS Reg. 9c Palmolive Beads 3 = 10¢ Palmolive or Lux Soap 3 cok= 10¢ Reg. 19¢ Galvanized Buckets =" 15c Reg. 19¢ ASCO Extra Strength. / Amnionia qt bot 1 5¢ small =e size 4 - . »" The canning season is here. You 'can secure all necessary items at the convenient; ASCO Store. Reg. 22¢ Dust Brushes each 1¢¢ For quick, efficient dusting. These Prices Effective in Our Stdires in Dallas and Vicinity.
Significant historical Pennsylvania newspapers