PAGE EIGHT
THE DALLAS POST.
DALLAS. ‘PA,
FRIDAY, JULY 17, 1931
THE BUSINESS FUTURE
OF THE SMALL TOWN
at a near-by store. We we come to
harware and “houseware’” we encount-
er a sharp rise in the percentage—I16.5
for hardware and 15.3 for the miscel-
laneous utensils. Meats—rather sur-
prisingly—show a percentage of nearly
23 purchased out of town. More than
a quarter of the furniture for the
homes in this small town came from
the near-by cities. There 'is another
sharp rise when we come to dry goods
—the percentage shooting up to nearly
39 per cent. Exactly half of the, shoes
* and jewelry were purchased out of
town. When we come to ready-to-
wear clothing, we strike the highest
percentage -of all—nearly 56 per cent
heéing purchased outside the corporate
limits of this village. ' Evidently the
higher the cost of the commodity per
unit the wider the shopping effort.
Five reasons were given that impeli-
ed the people of this typical small
town to go elsewhere to buy merchan-
dise. The bigger out-of-town stores
were asserted to have a better selec-
tion of merchandise, better prices,
more modern equipment and arrange-
ment and better trained, more court-
eous salespeople—and, besides these
business elements, the people who
- were questioned :admitted the attrac-
tion of the amusements and recreation
facilities that the near-by cities offered.
Of course, ‘we must bear in mind
that, in all such studies as this, it is
hard to estimate human motives pre-
cisely. So, if we should jump to hasty,
theoretical conclusions about’ the loss
of part of the small-town business to
the cities, we might go as “wide of the
mark” as the young mother who was
frightened half out of her wits when
the nurse-maid ran’in screaming, “Oh,
ma’am, it's turribl—I don’t know what
to do—TI've lost the baby in the park!”
The fond parent nearly fainted, but
‘managed 'to inquiref in a whisper:
“Why didn’t you speak to a police-
, man?” The maid was silent for a
moment, and then she blurted out: “I
did, ma'am, I did—that's how I lost the
baby!”
Anyway, the mother got at the gen-
eral truth of the situation by asking
\ pertinent questions—and that is what
the searchers and commercial ‘“sur-
veyors,” governmental and other, are
trying hard to do in the matter of
small-town business.
Just what fanlt do people find with
the small-town stores? As revealed by
the Department of Commerce survey
in New England, the purpose of which
‘was to help the small-town merchants
correct their difficulties, here are some
of the allegations: A ‘lack of style
goods,” a lack of variety and sizes in
shoes, dresses, and ready-to-wear
clothing, is the criticism voiced most
often. Some people crage that local
stores are apt to have a two-price
policy—and they do not like to haggle.
Others say that local dry goods stock
« is likely to be dusty or soiled, ana
there is objection to the frequent
phrase, “We're just out of that.” A
comment often encountered is that it
is hard to. get real up-to-the-minute
novelties at the small-town store. Fault
“js found with local store lighting and
window dressing. Lack of dignity in
stock arrangement is one of the things
censured.
I know you will understand that, in
quoting these criticisms, I am not in-
timating for a moment that they apply
to all small-town stores. Far from it!
Thousands of such stores are thor-
oughly progressive, well-arranged,
handsome and efficient. I am simply
bringing you a few of the objections
that have been atcually expressed with
respect to some such stores.
One of the things that small-town
stores is “up against” today is that it
must endeavor in a measure to coun-
teract or equalize the entertainment
advantages of the city. That is being
done—to ‘a degree. Take the case of
talking-pictures. When the silent
movie was toppled abruptly from its
pedestal, some premature mourners
said: “Just another thing to injure the
jife of the small town! This new-
fangled sound equipment is expensive.
the local ’opry house ’or Bijou Dream
can’t afford it. You'll see more Jf our
people flocking down to Zenith to hear
the ’velluloids’!” How about it, really?
How is it working out? I was turning
Sthe pages yesterday of a big fat vol-
ame listing every picture theatre in
this country, with a notation as to
whether it has been wired for sound.
I could hardly believe my eyes. There
were hundreds—thousands—of theatres
showing ‘talking-pitcures in towns with
as few as 700 people, or 1,200 or 1,800!
That shows enterprise, determination,
a will not to be left behind.
+Himmler Theatre...
THIS
FRIDAY AND SATURDAY
“Kick In”
— WITH—
CLARA BOW
0
MONDAY AND TUESDAY
“Never the Twain
Shall Meet”
—WITH—
AN ALL-STAR CAST |.
WEDNES. AND THURS.
“Laughing Sinners”
—WITH—
JOAN CRAWFORD
FRIDAY AND SATURDAY
“The Last Parade”
—WITH——
JACK HOLT
And we see that same splendid spirit
(in = varied' manifestations, in ‘small
[towns throughout the Nation. The
| American small town is not going to
{ quit or “take punishment lying down.”
| One of our Washington humorists who
sometimes expresses his shrewd wis-
dom through the charactr of an old
colored “uncle” made this Uncle Eben
say, the other day, “Whenever you see
a quitter, you's liable to see a man’ dat
wasn’ much of a beginner in de fust
plage.” But American citizens of the
small town are just the reverse of that.
They were valiant, dauntless beginners
—and I am convinced that they will
prove to be very sturdy stayers.
They are coming to realize, I think,
that one of the secrets of restoring
small-town business, where it has
decadence, is to be found in a brisk,
resolute moderinization program for
the stores, the introduction of more
rigid efficiency along lines described in
our Commerce Department bulletins—
remodeling ‘or even transformation of
equipment and arrangements, the iu-
stalling of stock-control systems, the
careful training of salespeople, co-op-
erative advertising, chamber of com-
merce activity, the creation or arousal
of Keener civic consciousness.
Obviously, one of the most potent
weapons available to the small-town
merchant is the trade developing
power of local advertising media. Cer-
tainly, intelligently guided publicity
and consistently vigorous local adver-
tising, especially in these days of con-
sumer timidity, represent outstanding
means at the command of the smaller
community merchant for arousing
greater interest in his goods and at-
tracting customers to his door.
Let us look at one example of what
can be done in the small-town mer-
chandising field. Moved by the strik-
ing results of our recent Grocery Sur-
vey in Louisville, Kentucky, every
single retail merchant in one small
town in that State carried out an ex-
tremely thorough moderinization of his
store.” ‘With what result? A There has
been, ever since, a very substantial in-
crase in the combined net business of
all the town’s stores. They have cre-
ated new business and new profits.
Other small towns can do the same
through energetic and adroit action.
I find I have not time to take up
some of the main factors, some of the
outstanding contemporary forces, that
promise to help small-town business in
the future. I have not been able to
discuss the factory prospects of our
smaller commurities, the great possi-
bilities in the decentraliatzion of iw=-
dustry, the importance to little places
of air routes and of our vast new
highway systems, the potential influ-
ence of the impending of television, or
most important of all, the long-dist-
ance transmission of electric power as
a great stimulant to sniall-town in-
dustries. I have not said anything
about the spread of mail-order trad-
ing or about the chain store endeavor-
ing to invade the small town.
Socials
orm
Dallas
Recent orders assigning First Lieut.
John P. Kirkendall, U. S. Air Corps,
whose home is in Dallas, to Brooks
Field, Texas, have been changed to as-
sign him to Randolph Field, Texas.
« Clarence Whitebread, of Wilkes-
Barre, Mrs. J. M. Rood and Mrs. Es-
tella, Whitebread, of Dallas, motored to
Philadelphia on Wednesday of last
week, spending the day with Mr. and
Mrs. Bert Wagner and family.
Mrs. Charles Kinsman and son,
Charles, of Hayfield Farm, are spend-
ing a week in New York City.
John R. Lee, of Dallas, has accepted
a position at Fairmont, W. Va.
Mrs. Charles Searfoss has returned
home after visiting her daughter, Mrs.
Thomas Montanye, of Johnson City,
N.Y,
Mrs. F. F. Morris and daughter,
Caroline, motored to Easton last Sat-
urday returning Sunday bringing back
with them as a guest, Miss Jean Fair-
er, of Easton.
Marie Kiefer is spending several
weeks with her grandparents, Mr. and
Mrs. R. M. Kiefer, of Kingston.
Mr. and Mrs. D. F. Westover, Mr.
land Mrs. William Dix, Mr. and Mrs.
Robert Hislop, Mr. and Mrs. Nesbitt
@Garinger, Mrs. D. FP. Honeywell, Mr.
and Mrs. Sterling Machell, Frederick
ORAS REEL
| FOR SALE
— Valuable Properties |
|
|
Trucksville: Valuable four-
story dwelling — beautiful
site, forest groves and rock
formation in rear of prop-
erty. Truck garden and ten-
nis courts. ..3/ acre of land.
Luzerne: $12,000 house on
Main street, near busy corner
good professional location.
Will sacrrifice to liquidate
affairs.
Edwardsville: Large lot, can
be sold whole or in part, on
Larksville - Courtdale road.
Will sacrifice.
APPLY TO
Atty. W. J. Coughlin
599 Market St., Kingston, Pa.
EI Ti0
Turpin, and Mr. and Mrs. Eugene
Fogel motored to the Boy Scout Camp
on Sunday.
‘Walter Wilson has returned home
much improved after submitting to an
appendicitis operation.
Mr. and Mrs. G. R. Splitt and son,
Durwood, of Jdckson, spent Sunday
with Mrs. O. L. Harvey.
Mrs. Arthur Kocher and Mrs. Wil-
liam Monk spent the week-end at
West Coatsville ‘attending a camp
meeting.
Mrs. J. R. Gibbs spent the week-end
with Mrs. H. Knaesler, of Plymouth.
Mr. and Mrs. Malcolm Thompson
are entertaining Mr. and Mrs. Burns,
of Philadelphia.
Miss Catherine Shindel, of Lehman
avenue, and Miss Helene De Mun,of
Kingston, will entertain in honor of
Mrs. Joseph Gomor, formerly Miss Pa-
tricia Whitenight, at the Vanity Fair
Saturday afternoon.
Mr. and Mrs. F. Biery, accompanied
by Mrs. William Farver, Mrs. Edward
Hook, of Shickshinny; Mrs. Clara
Harrison, David Bigley, of Long Is-
land; motored to Retreat, where they
visited Mr. Wesley Bellas Sunday.
Machell Hildebrandt is a patient at
Nanticoke State Hospital.
Mrs. Cldra Harrison, son, David Big-
ly, of Mineola, Long Island, spent a
few days with Mr and ' Mrs. F. F.
Biery. ’
Mrs. Thomas Mentanye, of Johnson
City, spent the week-end with her
sister, Mrs. Raymond Moore.
Mrs. J. R. Gibbs and Mrs. William
Monk will leave this week-end to spend
a few weeks at Ocean City.
Mr. and Mrs. John Wilson are en-
taining Mrs. C, A. Arntz and Mrs.
James R. Buckley, of New York, for
a few weeks.
DR. L. N. BOSTON DIES
IN PHILADELPHIA JULY 4
The following account concerning the
death of Dr. L. N. Boston, brother of
Dr. C. L. Boston, of Noxen, is taken
from last week’s issue of the “Shick-
shinny Mountain Echo.”
Dr. 1. Napoleon Boston, eminent in
medical circles in the East and parti-
cularly in Philadelphia, where he was
widely known, died at his home. in
Philadelphia on July 4 after an illness
of less than five months. Dr. Boston
was taken ill in February, when a case
of sore throat developed into erysipe-
las, with a bad heart condition result-
ing.
Dr. Boston was born on March 18,
1872, at Town Hill, the son of Alfred
H. and Bethia Bacon Boston. He re-
ceived his early education in the New
Columbia Academy under the tutelage
of Prof. Evan Beishline and then
finished high school work at Minne-
apolis, Minnesota. He attended the
Atchison Commercial College, at At-
chison, Kansas, and later taught
school and attended college co-jointly
until 1892. He gradiated with highest
henors from the Philadelphia School
of Anatomy in 1895; received the de-
gree of M. D. from the Medico-Chirur-
gical College, Philadelphia, in 1886 and
the degree of ‘A. M. from Ursinus Col-
lege in 1902. In 1891 he taught school
at Red Hill in Fairmount township.
Followins is a resume of Dr. Bos-
ton’s professional activities from the
time of his early studies until his
death at the height of his career:
, Bacteriologist, Philadelphia hospital,
1898-1901; Ayer Clinical Laboratory,
Pennsylvania hospital, 1901; instructor
in Obstetrics, 1897-9; instructor in
Medicine, = 1905, Medico-Chircugical
College; Physician to Philadelphia
General Hospital (Blockley), 1905-31;
Director Clinical Laboratory of Re-
search, American Hospital for the Dis-
eases of the Stomach, Philadelphia,
1906; Pathologist, Frankford Hospitas,
Myrtle B. Eyler, of Collingswood, N.
J., are the only survivors.
Funeral srvices were held on Tues-
day evening at 8 p. m. at 1937 North
Broad street, Philadelphia, and inter-
ment was made at the Eglington ceme-
tery, Clarksboro, N. J.
| 1909: Professor
University of
Medico-Chirurgical College, 1912-16;
| Associate Professor of Medicine, Post
| Graduate S€hool, University of Penn-
| vitonts, 1919; Professor Physical
| Diagnosis, University of Pennsylvania
(Graduate School), 1927-31; Professor
of Medicine, Woman’s Medical College
of Pennsylvania, 1927-31. He also
studied in Europe in 1898 and 1901.
‘While studying in Europe Dr. Boston
became interested ,in gentalogy and
traced his ancestry to the original Bos-
ton family who lived in the town of
Boston, England, in the year 1400.
On October 28, 1905, Dr. Boston mar-
ried Caroline Crandall, of Weesterly,
R. I, and one daughter, Barbara C.
Boston, was born to the union. His
wife and daughter, with one brother,
Dr. C. 1. Boston, of Noxen, and Mrs.
Physical Diagnosis,
Advertisements
FOR SALE—1 bedroom suite, 1 dining
room suite, several straight back
chairs, several rocking chairs, 2 sew-
ing machines, 1 large brass kettle, 18
pairs window shutters, 1 sanitary
toilet, wash stands, 1 sideboard, 1
parlor suite, some carpets, 1 kitchen
table, 1 Sharpless cream separator,
and other articles too numerous to
mention. Call as 54 Huntsville street.
7-17-1t
FOR SALE—Saddle Horse. Apply to
/ Casino, Harvey's Lake, Shawnese.
7-17-1t
FOR SALE—House for sale cheap or
will trade for a larger one. S. H.
Drake, Dallas. 7-192t*
RASPBERRIES — The finest you've
ever tasted. Famous Latham variety,
large size. Call for them at the farm
any day. One-half bushels delivered
in Dallas, Shavertown or Trucksville.
Buy them in quantities. Berries are
cheaper this season then they have
been in years. Engleman's Fruit
Farm, Noxen. Phone Centremore-
land 5--R-9. 7-17-2t
FARMS SOLD AND EXCHANGED—
List your property with John A. Wil-
diams, 48 Main st., Dallas. 5-12-tf
FOR SALE OR RENT—5-room fur-
nished cottage with water and gar-
age. White's Ferry Boat. Furnished.
Call W. 8S. Kitchen 32-06 Harvey's
| Lake. 5-29-tf*
FOR SALE—34 acre farm on DeMuns
road, 2% miles from Fernbrook.
House, electric lights, fine spring,
never dry. Barn, large, hen house,
4x28, brooder ‘house, 14x14, another
brooder house, stone milk house,
20x25, spring water piped to milk
house, 100 excellent bearing fruit
trees, apples, cherries, German
prunes. Reason for selling, poor
health. Address Box C, Dallas Post.
7-10-3t
JUST OUT—Patented 5-Piece Caning
Outfit Every housewife buys Big
season opportunity. Only $1.25 per
set, Sample set 75¢c Write immedi-
ately for sample and sales particu-
lars. Also many other attractive
offers. Jacob Laux & Sons, Mfg.
Co., Shavertown, Pa. 7-17-3t
FOR SALE—Fifty colonies of bright
Italian bees with the privilege of one
or fifty. All bred from a gentle strain
and good honey gatherers. All in 10
frame painted hives. Free delivery
to purchaser, $6 a colony. Reason for
selling lack of .room. Inquire of
Samuel Eggleston, Box 14, Alderson,
FOR RENT—6-room house at Fern-
brook, newly papered. All improve-
ments, rent $40. Leslie A. Steel, Inc,,
King. T7-3181. 7-10-1t
RELIABLE WOMAN wants washing
and ironing, will call for and deliver.
Address P. I. Box 256, Shavertown
7-17-1t
FREE—Cancer, Diabetes, Piles and
“Goiter Remedy sent. Tibbins Pharm-
acy, Beech Creek, Pa.
Initial Purchase
WE GUARANTEE SATISFACTION OR YOUR MONEY BACK
Price Saves You
$50 to $75---When You Buy A
‘COLDSPOT’ |
Electric Refrigerator
1 395°
The generous four-cubic
foot storage space of this
“Coldspot” electric re-
frigerator, will hold all
the perishables you need
for several meals — and
keep them safely, stead-
ily cold! The electric
mechanism requires no
care except a few drops
of oil twice a year. It’s
all porcelain enamal in-’
terior is easily kept spot-
lessly clean and sani-
tary. Dry, zero insula-
tion gives perfect pro-
tection and the ‘“Cold-
spot” is priced $50 to $75
lower than refrigerators
of equal quality.
$10. DOWN
Then Pay $10 Monthly
(Plus a small carrying charge)
rien
Electric Refrigerators
—Third Floor
Pennsylvania, 1916-17; .
The Wise Food Buyer
Knows that Quality is extremely important in select-
ing her Table Needs. She knows there is no economy
in buying inferior products. Thousands and thous-
ands of Particular People buy with confidence in the
convenient ASCO Stores, thus securing High Quality
Foods at very sensible, money-saving prices.
Reg. 12Y4c Finest Large
SANTA
a PRUNES 9 Ibs 17¢
Meaty fruit from California's best orchards,
For breakfast, salads, prune whip.
Cooked Red
Reg. 19¢ California
Beets
Apricots
A splendid fruit with the tart 2 med cans 15°
flavor, especially enjoyable dur-
Se 15¢ @ 8 oz cans 9c
Keg. 20c ASCO Stuffed Olives
Choice Red Tomatoes
Reg. 20c Cranberry Jelly
Diplomat Chicken a la King can 30¢
goon DESSERTS 9 pkgs Qe
r, 3
Vanilla, Chocolate and Lemon Flavors make. pleasing
summer desserts that are inexpensive.
bot 17¢
big can ]()¢ :
can |17¢
Hom-de-Lite Mayonnaise
A light, creamy whip from our
own Sanitary Kitchens. Made
from Fresh Eggs and the ‘best of
ingredients.
t.
ae 29¢
Choice Whole Grain
Tender Corn
9 cans 19¢
Many prefer this Corn.
1% pt.
hi 17¢
The Three Favorite Blends
Victor Coffee ® 17¢ :
ASCO Coffee
Acme Coffee
3 50¢
»125¢
ib tin 29¢
\
Farmdale
Evaporated MILK
Evaporated MILK 3 tall cans 29¢
tall cans
3 3 25° ASCO Toasted 9 pkgs 13°
with
ASCO BEANS can 5c
PORK
The lowest price in years for this fine product.
Buy a dozen cans. Serve hot or cold.
National Biscuit Company Specials
Fruited Ovals 2s 25¢
Donora Macaroons *24
Victor Bread
er Dy
Loaf
Victor Raisin Bread
te ee 1
Layer Cakes from Our Own Bakeries
' Decorette : pach. 23C
Cocoanut Marshmallow sach I5¢
Remarkable Value
at this low price.
‘Bread Supreme
20 oz Wrapped Loaf
Preserving Needs
Jelly Glasses doz 39¢ | Certo (sure jell) bot 29¢c
Jar Rings 4 doz 25¢ | Jar Tops doz 25¢
Mason’s Pt. Jars doz 75¢ | Mason’s Qt. Jars doz 85¢
WEEK-END BUTTER SPECIALS
LUELLA BUTTER
RICHLAND BUTTER
DERRYDALE BUTTER
GOLD SEAL EGGS
FRESH EGGS
Reg. 9c Palmolive Beads 3 = 10¢
Palmolive or Lux Soap 3 cok= 10¢
Reg. 19¢ Galvanized Buckets =" 15c
Reg. 19¢ ASCO
Extra Strength. /
Amnionia
qt bot 1 5¢ small =e
size
4 - . »"
The canning season is here. You 'can secure all
necessary items at the convenient; ASCO Store.
Reg. 22¢ Dust
Brushes
each 1¢¢
For quick, efficient dusting.
These Prices Effective in Our Stdires in
Dallas and Vicinity.