Today's Forecast: Fair, Warmer Today VOL. 58, No. 126 IBC to Hear 'iv' Council Constitution By DENNY MALICK The constitution for a pro posed Junior Inter-fraternity Council will be presented at 1 , Monday ni ht's meeting of the IFC at :30 in the Hetzel Union audit rium. Other busin ss will include in stallation of new officers and i •I election of t e Interfraternity C o u n cil Pur hosing Association senior board. The proposed junior council would be composed of fraternity pledges with an adviser from the present council. Richard Christian, IFC secre tary-treasurer-elect of Pi Kappa Alpha, said the council would be "more a part L than a totally sepa rate and distinct system" from the senior council. The pledge council, Christian said, would take in., such projects as the Pledge Scholarship Trophy and work projects during Greek Week. Edward Hints, IFC president elect of Phi Delta Theta, said the constitution is rather vague because of the many things that may grow from it. He said one of the projects could be a "real Help Week instead of just one In name." According to the proposed con stitution, the physical setup would be similar to the IFC, with a pres ident, vice president and secre tary-treasurer. Officers would be required to have a 2.2 All-University average. Christian said the junior coun cil would not have a treasury nor would it collect dues or fines. If some worthy project would be un dertaken, funds would be request ed from the IFC. Fred Taylor, Delta Tau Delta, served as chairman of the con stitution committee. Officers who will be installed Monday are: Hintz, president; James Hammerle, Alpha Gamma Rho, administrative vice presi dent; David Morrow, Sigma Chi, executive vice president; and Christian, secretary-treasurer. Sunny Weather Set for Today Today's forecast, as announced by the Nittany Lion, calls for mostly sunny and warm weather, with a high in the '7o's. But the Lion couldn't make up his mind whether the predicted "scattered showers" for north western Pennsylvania would scat ter in this direction. "I don't see why it matters any way," he grumbled. "Since I've got to play the role of a studious student and head for the library today, I really don't care whether it rains or not. So there!" With that the Lion turned his back on his meteorological instru ments and headed downtown for some refreshments. Bicycle Registration Will Be Held Today Registration for student owners of bicycles will be conducted from 9 a.m. to 4 p.m. today at the rear of the State College Municipal building. Owners are required to register their bicycles and secure a license for 25 cents. An additional 25 cents will be charged for inspec tion. Registration periods will be conducted for the next four Sat urdays. Handbook Staff Will Meet Students who signed up to work for the Student Handbook will meet at 8:15 p.m. Tuesday in 316 Sparks. ..„,..,,,..„, •.•,. i r 4 ai ~, , ,,-..::::::.i .,,::,.):.•.:..„'..7..) .•..,...„.. STATE COLLEGE. PA., SATURDAY MORNING. APRIL 19. 1958 —Bally Collegian Photo by Bob Thompson CARWASHING AND SUNBATHING go hand in hand for John Maple, junior in sanitary engineering from Dallas. Spring weather brought flocks of bathers to Whipples, and resulted in flocks of shiny clean cars on campus. New Slump Policy: 'Persuasion to Buy . Vance Packard, a 1936 graduate 'of the University and author of the best-selling book "The Hidden Persuaders," yes terday urged national leaders to stop telling Americans to buy their way out of the recession" and instead launch a study of the methods by which purchasing is promoted in order to halt overproduction. Packard, speaking on "The Hidden Persuaders in the Field of Clothing and Textiles" before the plenary session of the Home Eco nomics Spring Weekend, said "the effort to sell our products is show ing a strain on the persuaders as well as consumers." He went on to say that each year $6O is spent on every man, woman and child in the United States for advertising. Packard posed this question for econo mists: "How can we work out a spiritual relationship between our dynamic economy and a free peo ple?" Packard, a former associate edi tor of the Daily Collegian, also urged less emphasis on luxury in American life and said religious leaders were becoming increas ingly concerned over this. Pack ard cited the use of psychological obsolescence ("wearing the pro duct out in the consumer's mind") TKE, KD to Defend In IFC-Panhel Sing Tau Kappa Epsilon fraterni ty and Kappa Delta sorority will defend their IFC-Panhel Sing championships tonight at the Sing finals at 7:30 in Schwab Auditorium. The TKE's have won the Sing title for seven straight years while the KD's will be trying for their second straight trophy. Trying to dethrone- the TKE's will be Acacia, Phi Mu Delta and Phi Gamma Delta. The sorority challengers will be Delta Delta Delta, Alpha Omicron Pi and IDelta Gamma. Each group will sing a required song "When Good Men Sing" for fraternities and "Evening Reverie" for sororities and a fraternity or sorority song of its choice. Gene Curry, Sing co-chairman FOR A BETTER PENN STATE By NEAL FRIEDI4AN encouraged by advertisers as con tributing to this. He said that while there are many constructive aspects to mo- 1 tivational research it also has its disturbing aspects. The use of subliminal advertising and prob ing in depth to the extent where it is an invasion of the privacy of the mind were described as some of the unethical practices. Motivational research, said Packard, definitely is here to stay and may provide the answer to the problem of over-production. Packard said there is a "grow ing need for motivational re search and more effective per suading." He listed the seven principles of persuasion currently in use by major advertising agencies. •To build an appealing image of the product. •To play on hidden needs of (Continued on page eight) said the schedule of singing was set up at random with no ad vantage to any group. The schedule, together with the song leader and group song, is as follows: 7:30, Acacia, Russel Scott, "There's a Song in My Heart"; 7:35, Delta Delta Delta, Penny Robey, "Tri-Delta Legend"; 7:40, Tau Kappa Epsilon, Robert Camp bell, "All Hail." 7:45, Kappa Delta, Jean Wilson, "K -K-D-en Chant"; 7:50, Phi Mu Delta, Warren Dougherty, "Men, from Phi Mu Delta"; 7:55, Alpha Omicron Pi, Nancy Siftar, "Sing', We Sisters"; 8:00, Phi Gamma Delta, Jack Long, "Landlord, Fill the Flowing Bowl"; 8:05, Delta Gamma, Patricia Frank, "Romper Song." The Alpha Omicron Pi and Phi Mu Delta songs were written by their songleaders. Judges for the finals will be raglan Reds Accuse U.S. Of Courting War MOSCOW M—The Soviet Union accused the United States yesterday of courting global atomic war by sending planes with nuclear bombs across the Arctic toward U.S.S.R. frontiers. It demanded an urgent UN Security Council meeting. Soviet Foreign Minister accusation in a news conference called amid exploratory diplo matic talks about a summit meet mg. "The people of all countries are coming to realize that certain groups in the United States are doing really everything to keep the world on the brink of war and UNITED NATIONS, N.Y. UP) —The U.N. Security Council has been summoned to meet at 3 p.m. Monday for consider ation of a Soviet complaint that U.S. planes with H-bombs fly over the polar area toward the Soviet Union's borders. that this brink, as shown by their actions, may be overstepped in a matter of hours." Gromyko said. "The world is finding itself in a position where atomic war can result from the smallest error of an American tech nician, lack of attention, mis- calculation, or misconclusion of an American officer," he said. In Washington, the White House said, "Mr. Gromyko's state ments are not true." The State 'Department denied there had been any provocative American flights. The United States, contending its defensive air operations could not possibly set off war by accident, said it would welcome discussion of the Soviet charges in the Unit ed Nations. Gromyko said the Soviet gov ernment knew of flights by Amer ican bombers with nuclear wea pons across the Arctic toward the Soviet frontiers and that this con stituted a "too dangerous game." He said such exercises are "unheard of in time of peace, and the U.S.S.R. government regards them as a dangerous provocation." To support this argument, Gro myko said there were several Western reports of such incidents. Specifically, he mentioned an Ap ril 7 dispatch from Offutt Air Base, Neb., written by Frank H. Bartholomew, president of the United Press. Gromyko indicated he took this dispatch to mean that "suck flights are made whenever the screens of American radar instal lations of the so-called Distant Early Warning system pick up‘ any vague shapes which Amert- 1 can observers take to be guided missile or ballistic rockets, etc." Crowns Finals Clifford Bastuscheck and Ray Fortunato, of the State College Choral Society; Mrs. Carl Bittner, State College piano instructor, and Mrs. J. Ernest Martin, for mer director of the Bellefonte Choir. Judging will be on a 100 point basis with a breakdown as fol lows: tonal quality, 20; ability to sing on pitch, 20; interpretation and phrasing, 20; balance of parts, 15; diction, 15; and general ef fects, 10. The sing finals will be broad cast over Radio Stations WDFM and WMAJ. Richard Christian, of Pi Kappa Alpha, will serve as master of ceremonies. Curry said there would be no admittance while a group is sing ing. Members of Alpha Phi Ome ga, men's service fraternity, will serve as ushers. Effective Referendum See Page 4 Andrei Gromyko made the Six Alums Get Awards For Service Six graduates of the Univer sity have received Distinguished Alumnus Awards for outstanding achievement in business and in dustry. President Eric A. Walker an nounced the awards on behalf of the Board of Trustees, and noted that the six recipients "are grad uates of which any university would be proud." This is the eighth consecutive year that the University has sin gled out alumni for outstanding achievement. The six tapped by the trustees because-their "personal life, pro fessional achievements, and com munity service best exemplify the objectives of Penn State are: Michael Baker Jr., Rochester (Pa.), Class of 1936. president of the consulting engineering firrti which bears his name; Luther C. Campbell, PittsbuLgh, Class of 1915, who, prior to retirement last November, was vice president of Eastern Gas and Fuel Associates. Harold C. Erskine, Pittsburgh, Class of 1920, vice president and qeneral manager of Aluminum Company of America's smelting and fabricating operations; Charles H. Fetter, New York City, Class of 1917, president and found er of American Time Products, Inc. Marlin G. Geiger, New York City, Class of 1921, executive vice president, W. R. Grace & Co.; John C. White, Philadelphia, Class of 1911, who, prior to his retire ment in 1956, was vice president of purchases, stores and insurance for the Pennsylvania Railroad. Bronze medallions will be pre sented to the - 1958 recipients at exercises to be held on campus during the annual alumni reunion assembly Saturday afternoon, June 14. 'Snorf' Contest ,Profs Chosen Finalists have been chosen from six colleges for the 'Most Lovable Prof at Penn State—Prof Snail' contest. All the individual final ists have not been contacted yet, but those who have accepted said they considered it a great honor. Students may vote for the final winner Friday on the Mall and in the Hetzel Union Building by penny voting. Votes are a penny each, 10 pennies for 11 votes, or a dollar for 150 votes. The voting boxes will have photos of the contestants and the names of their colleges. The professors and their col leges are Dr. R. W. Greene—Lib eral Arts, F. A. Hummel—Mineral Industries, F. Tracey—Chemistry and Physics, W. F. White—Agri culture, C. R. Moss—Engineering and Architecture, and W. J. Page —Education. IMen to File Cards For Parmi Nous Sociaty, Sixth and seventh semester men interested in being tapped for Parmi Nous hat society may fill out an activity card in the dean of men's office. Cards must be returned by noon April 26. FIVE CENTS
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