Today's Forecast:
Fair, Warmer
Today
VOL. 58, No. 126
IBC to Hear
'iv' Council
Constitution
By DENNY MALICK
The constitution for a pro
posed Junior Inter-fraternity
Council will be presented at
1 ,
Monday ni ht's meeting of
the IFC at :30 in the Hetzel
Union audit rium.
Other busin ss will include in
stallation of new officers and
i •I
election of t e Interfraternity
C o u n cil Pur hosing Association
senior board.
The proposed junior council
would be composed of fraternity
pledges with an adviser from
the present council.
Richard Christian, IFC secre
tary-treasurer-elect of Pi Kappa
Alpha, said the council would be
"more a part L than a totally sepa
rate and distinct system" from
the senior council.
The pledge council, Christian
said, would take in., such projects
as the Pledge Scholarship Trophy
and work projects during Greek
Week.
Edward Hints, IFC president
elect of Phi Delta Theta, said
the constitution is rather vague
because of the many things that
may grow from it. He said one
of the projects could be a "real
Help Week instead of just one
In name."
According to the proposed con
stitution, the physical setup would
be similar to the IFC, with a pres
ident, vice president and secre
tary-treasurer.
Officers would be required to
have a 2.2 All-University average.
Christian said the junior coun
cil would not have a treasury nor
would it collect dues or fines. If
some worthy project would be un
dertaken, funds would be request
ed from the IFC.
Fred Taylor, Delta Tau Delta,
served as chairman of the con
stitution committee.
Officers who will be installed
Monday are: Hintz, president;
James Hammerle, Alpha Gamma
Rho, administrative vice presi
dent; David Morrow, Sigma Chi,
executive vice president; and
Christian, secretary-treasurer.
Sunny Weather
Set for Today
Today's forecast, as announced
by the Nittany Lion, calls for
mostly sunny and warm weather,
with a high in the '7o's.
But the Lion couldn't make up
his mind whether the predicted
"scattered showers" for north
western Pennsylvania would scat
ter in this direction.
"I don't see why it matters any
way," he grumbled. "Since I've
got to play the role of a studious
student and head for the library
today, I really don't care whether
it rains or not. So there!"
With that the Lion turned his
back on his meteorological instru
ments and headed downtown for
some refreshments.
Bicycle Registration
Will Be Held Today
Registration for student owners
of bicycles will be conducted from
9 a.m. to 4 p.m. today at the rear
of the State College Municipal
building.
Owners are required to register
their bicycles and secure a license
for 25 cents. An additional 25
cents will be charged for inspec
tion.
Registration periods will be
conducted for the next four Sat
urdays.
Handbook Staff Will Meet
Students who signed up to work
for the Student Handbook will
meet at 8:15 p.m. Tuesday in 316
Sparks.
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STATE COLLEGE. PA., SATURDAY MORNING. APRIL 19. 1958
—Bally Collegian Photo by Bob Thompson
CARWASHING AND SUNBATHING go hand in hand for John
Maple, junior in sanitary engineering from Dallas. Spring weather
brought flocks of bathers to Whipples, and resulted in flocks of
shiny clean cars on campus.
New Slump Policy:
'Persuasion to Buy
. Vance Packard, a 1936 graduate 'of the University and
author of the best-selling book "The Hidden Persuaders," yes
terday urged national leaders to stop telling Americans to
buy their way out of the recession" and instead launch a
study of the methods by which purchasing is promoted in
order to halt overproduction.
Packard, speaking on "The
Hidden Persuaders in the Field of
Clothing and Textiles" before the
plenary session of the Home Eco
nomics Spring Weekend, said "the
effort to sell our products is show
ing a strain on the persuaders as
well as consumers."
He went on to say that each
year $6O is spent on every man,
woman and child in the United
States for advertising. Packard
posed this question for econo
mists: "How can we work out a
spiritual relationship between our
dynamic economy and a free peo
ple?"
Packard, a former associate edi
tor of the Daily Collegian, also
urged less emphasis on luxury in
American life and said religious
leaders were becoming increas
ingly concerned over this. Pack
ard cited the use of psychological
obsolescence ("wearing the pro
duct out in the consumer's mind")
TKE, KD to Defend
In IFC-Panhel Sing
Tau Kappa Epsilon fraterni
ty and Kappa Delta sorority
will defend their IFC-Panhel
Sing championships tonight
at the Sing finals at 7:30 in
Schwab Auditorium.
The TKE's have won the Sing
title for seven straight years
while the KD's will be trying for
their second straight trophy.
Trying to dethrone- the TKE's
will be Acacia, Phi Mu Delta and
Phi Gamma Delta. The sorority
challengers will be Delta Delta
Delta, Alpha Omicron Pi and
IDelta Gamma.
Each group will sing a required
song "When Good Men Sing"
for fraternities and "Evening
Reverie" for sororities and a
fraternity or sorority song of its
choice.
Gene Curry, Sing co-chairman
FOR A BETTER PENN STATE
By NEAL FRIEDI4AN
encouraged by advertisers as con
tributing to this.
He said that while there are
many constructive aspects to mo- 1
tivational research it also has its
disturbing aspects. The use of
subliminal advertising and prob
ing in depth to the extent where
it is an invasion of the privacy of
the mind were described as some
of the unethical practices.
Motivational research, said
Packard, definitely is here to stay
and may provide the answer to
the problem of over-production.
Packard said there is a "grow
ing need for motivational re
search and more effective per
suading."
He listed the seven principles
of persuasion currently in use by
major advertising agencies.
•To build an appealing image of
the product.
•To play on hidden needs of
(Continued on page eight)
said the schedule of singing was
set up at random with no ad
vantage to any group.
The schedule, together with the
song leader and group song, is as
follows:
7:30, Acacia, Russel Scott,
"There's a Song in My Heart";
7:35, Delta Delta Delta, Penny
Robey, "Tri-Delta Legend"; 7:40,
Tau Kappa Epsilon, Robert Camp
bell, "All Hail."
7:45, Kappa Delta, Jean Wilson,
"K
-K-D-en Chant"; 7:50, Phi Mu
Delta, Warren Dougherty, "Men,
from Phi Mu Delta"; 7:55, Alpha
Omicron Pi, Nancy Siftar, "Sing',
We Sisters"; 8:00, Phi Gamma
Delta, Jack Long, "Landlord, Fill
the Flowing Bowl"; 8:05, Delta
Gamma, Patricia Frank, "Romper
Song."
The Alpha Omicron Pi and Phi
Mu Delta songs were written by
their songleaders.
Judges for the finals will be
raglan
Reds Accuse U.S.
Of Courting War
MOSCOW M—The Soviet Union accused the United
States yesterday of courting global atomic war by sending
planes with nuclear bombs across the Arctic toward U.S.S.R.
frontiers. It demanded an urgent UN Security Council
meeting.
Soviet Foreign Minister
accusation in a news conference
called amid exploratory diplo
matic talks about a summit meet
mg.
"The people of all countries are
coming to realize that certain
groups in the United States are
doing really everything to keep
the world on the brink of war and
UNITED NATIONS, N.Y. UP)
—The U.N. Security Council
has been summoned to meet at
3 p.m. Monday for consider
ation of a Soviet complaint that
U.S. planes with H-bombs fly
over the polar area toward the
Soviet Union's borders.
that this brink, as shown by their
actions, may be overstepped in a
matter of hours." Gromyko said.
"The world is finding itself
in a position where atomic war
can result from the smallest
error of an American tech
nician, lack of attention, mis-
calculation, or misconclusion of
an American officer," he said.
In Washington, the White
House said, "Mr. Gromyko's state
ments are not true." The State
'Department denied there had been
any provocative American flights.
The United States, contending its
defensive air operations could not
possibly set off war by accident,
said it would welcome discussion
of the Soviet charges in the Unit
ed Nations.
Gromyko said the Soviet gov
ernment knew of flights by Amer
ican bombers with nuclear wea
pons across the Arctic toward the
Soviet frontiers and that this con
stituted a "too dangerous game."
He said such exercises are
"unheard of in time of peace,
and the U.S.S.R. government
regards them as a dangerous
provocation."
To support this argument, Gro
myko said there were several
Western reports of such incidents.
Specifically, he mentioned an Ap
ril 7 dispatch from Offutt Air
Base, Neb., written by Frank H.
Bartholomew, president of the
United Press.
Gromyko indicated he took this
dispatch to mean that "suck
flights are made whenever the
screens of American radar instal
lations of the so-called Distant
Early Warning system pick up‘
any vague shapes which Amert- 1
can observers take to be guided
missile or ballistic rockets, etc."
Crowns
Finals
Clifford Bastuscheck and Ray
Fortunato, of the State College
Choral Society; Mrs. Carl Bittner,
State College piano instructor,
and Mrs. J. Ernest Martin, for
mer director of the Bellefonte
Choir.
Judging will be on a 100 point
basis with a breakdown as fol
lows: tonal quality, 20; ability to
sing on pitch, 20; interpretation
and phrasing, 20; balance of parts,
15; diction, 15; and general ef
fects, 10.
The sing finals will be broad
cast over Radio Stations WDFM
and WMAJ. Richard Christian, of
Pi Kappa Alpha, will serve as
master of ceremonies.
Curry said there would be no
admittance while a group is sing
ing. Members of Alpha Phi Ome
ga, men's service fraternity, will
serve as ushers.
Effective
Referendum
See Page 4
Andrei Gromyko made the
Six Alums
Get Awards
For Service
Six graduates of the Univer
sity have received Distinguished
Alumnus Awards for outstanding
achievement in business and in
dustry.
President Eric A. Walker an
nounced the awards on behalf of
the Board of Trustees, and noted
that the six recipients "are grad
uates of which any university
would be proud."
This is the eighth consecutive
year that the University has sin
gled out alumni for outstanding
achievement.
The six tapped by the trustees
because-their "personal life, pro
fessional achievements, and com
munity service best exemplify the
objectives of Penn State are:
Michael Baker Jr., Rochester
(Pa.), Class of 1936. president of
the consulting engineering firrti
which bears his name; Luther C.
Campbell, PittsbuLgh, Class of
1915, who, prior to retirement last
November, was vice president of
Eastern Gas and Fuel Associates.
Harold C. Erskine, Pittsburgh,
Class of 1920, vice president and
qeneral manager of Aluminum
Company of America's smelting
and fabricating operations;
Charles H. Fetter, New York City,
Class of 1917, president and found
er of American Time Products,
Inc.
Marlin G. Geiger, New York
City, Class of 1921, executive vice
president, W. R. Grace & Co.;
John C. White, Philadelphia, Class
of 1911, who, prior to his retire
ment in 1956, was vice president
of purchases, stores and insurance
for the Pennsylvania Railroad.
Bronze medallions will be pre
sented to the - 1958 recipients at
exercises to be held on campus
during the annual alumni reunion
assembly Saturday afternoon,
June 14.
'Snorf' Contest
,Profs Chosen
Finalists have been chosen from
six colleges for the 'Most Lovable
Prof at Penn State—Prof Snail'
contest. All the individual final
ists have not been contacted yet,
but those who have accepted said
they considered it a great honor.
Students may vote for the final
winner Friday on the Mall and
in the Hetzel Union Building by
penny voting. Votes are a penny
each, 10 pennies for 11 votes, or
a dollar for 150 votes. The voting
boxes will have photos of the
contestants and the names of their
colleges.
The professors and their col
leges are Dr. R. W. Greene—Lib
eral Arts, F. A. Hummel—Mineral
Industries, F. Tracey—Chemistry
and Physics, W. F. White—Agri
culture, C. R. Moss—Engineering
and Architecture, and W. J. Page
—Education.
IMen to File Cards
For Parmi Nous Sociaty,
Sixth and seventh semester
men interested in being tapped for
Parmi Nous hat society may fill
out an activity card in the dean
of men's office.
Cards must be returned by noon
April 26.
FIVE CENTS