their columns of " Notes of the Engineering Colleges." It can not fail to do the College some good. We quote next: " The' College is so situated, geographically, that it must advertise. Every technical school in Pennsylvania, with the exception of State, even Swarthmore and Chester Military College advertise in the Engineering News, and most of them in other technical journals. The College must be brought more prominently before the general public so that a graduate will not be greeted with blank looks and asked: ' Where is that ? I never heard it before.' " Yes, the College must adver tise, but it does advertise, and to an extent far exceeding that which many persons more intimately connected with the College than the writer of the letter are aware of. But the College does not spend the small amount of money which it has at its disposal for advertising purposes in the manner which the writer suggests. It can not afford to do such hit-if-you-can advertising by inserting cards in some of the many technical journals which are read, as a rule, only by graduates. It is compelled to be more specific and must therefore advertise where it is certain to receive the greatest good in return; that is, in the magazines of the preparatory, normal, and high schools of Pennsylvania and in newspapers. During the fall term of the present year alone, the PRUE LANCE Press Association, which was not organized until some time after the term began, sent out to the newspapers within the State at least two hundred and fifty news items pertaining to and, in all cases, very conspicuously mentioning the College. The College is advertising, and it is advertising well in Pennsylvania in which state it is daily acquiring a wider and stronger reputation. The writer is unreasonable in expecting the College to be well known west of the Mississippi river where he is located for he should bear in mind that as a College, State is scarcely ten years old. Rome was not built in a day. Neither will State acquire a national reputation until it becomes an older and larger institution. If some of the alumni, not all by any means, for State has as large a percentage of truly, loyal alumni as any other institution in the country, would, instead of continually aiming to correct imaginary evils in the administration of the College, devote the time so employed in speaking favorably of their Alma Mater, it would become better known in the communities in which they
Significant historical Pennsylvania newspapers