their columns of " Notes of the Engineering Colleges." It can
not fail to do the College some good.
We quote next: " The' College is so situated, geographically,
that it must advertise. Every technical school in Pennsylvania,
with the exception of State, even Swarthmore and Chester
Military College advertise in the Engineering News, and most
of them in other technical journals. The College must be
brought more prominently before the general public so that a
graduate will not be greeted with blank looks and asked: ' Where
is that ? I never heard it before.' " Yes, the College must adver
tise, but it does advertise, and to an extent far exceeding that which
many persons more intimately connected with the College than
the writer of the letter are aware of. But the College does not
spend the small amount of money which it has at its disposal for
advertising purposes in the manner which the writer suggests.
It can not afford to do such hit-if-you-can advertising by inserting
cards in some of the many technical journals which are read, as a
rule, only by graduates. It is compelled to be more specific and
must therefore advertise where it is certain to receive the greatest
good in return; that is, in the magazines of the preparatory,
normal, and high schools of Pennsylvania and in newspapers.
During the fall term of the present year alone, the PRUE LANCE
Press Association, which was not organized until some time after
the term began, sent out to the newspapers within the State at
least two hundred and fifty news items pertaining to and, in all
cases, very conspicuously mentioning the College. The College
is advertising, and it is advertising well in Pennsylvania in which
state it is daily acquiring a wider and stronger reputation. The
writer is unreasonable in expecting the College to be well known
west of the Mississippi river where he is located for he should bear
in mind that as a College, State is scarcely ten years old. Rome
was not built in a day. Neither will State acquire a national
reputation until it becomes an older and larger institution.
If some of the alumni, not all by any means, for State has as
large a percentage of truly, loyal alumni as any other institution
in the country, would, instead of continually aiming to correct
imaginary evils in the administration of the College, devote the
time so employed in speaking favorably of their Alma Mater, it
would become better known in the communities in which they