COMMERCIALIZING ON PATRIOTISM Reo Head Deplores Tendency of Some to Cash In On A National Duty. "If you have noticed a pleasing absence of appeals to 'patriotism' in Reo automobile advertising, it is in tentional," says General Manager Scott of the Reo Motor Car Com pany. "I sometimes wonder at the at- 1 frontery of businessmen who use so sacred a thing as our national pa triotism to push the sale of their wares. "Seems to me it is prostituting man's finest emotion to a very ordi i:ary,if not a base, purpose. "We are just as alert to further the reputation of the Reo product as any other manufacturer can be, but! w* do not believe in stooping to such | methods by telling the buyer that it is 'your patriotic duty to buy, etc., 1 <tc.' "Nor do we believe that as a firm it is right for us to flaunt before the eyes of everybody the little part we are so fortunate to play in help-! ing Uncle Sam along with his war plan. "That is our patriotic duty and our privilege—it is as unseemly to I advertise the fact as it would be to exploit personal charities or to press Owners of Any Type of Automobiles can learn something about the latest development in air cooled motor cars with all of the advanced engineering principles embodied in a car designed and built by Arthur H. Holmes, President of the Holmes Automobile Company, Canton, Ohio, an organization of men with long experience in air-cooled motor cars. Mr. Holmes was formerly Vice-President and for seven years Chief Engineer of the Franklin Automobile Company. In the Holmes Company he has associated with him some of the most substantial industrial men of the Middle West. Information and descriptive folder may be had at the show—care of the Hupmobile exhibit. Holmes Philadelphia Company R. J. Cliurch, Manager. 103 Market Street Harrisburg, Pa. Bell Phone 3504 ==nnr==inF==inr==ririr=inr==inr==iiiif==girr=imr= DODGE BROTHERS CLOSED CAR The convertible sedan adjusts itself to all seasons and all weathers, and to every purpose social or business~of the entire household. It will pay you to examine this car at the show The ggasoline consumption is unusually low. The tire miieagc is unusually high Sedan or Coupe, $1350; Winter Touring Car or Roadster, JIOSO. Touring Car, Roadster or Commercial Car, *BBS. (All prices f. o b. Detroit) ' KEYSTONE MOTOR CAR COMPANY 57 to 103 S.Cameron St. Harrisbiwg, Pa. C. H. Barner, Manager ■. \ : Wm' ' " ■ SATURDAY EVENING, HARWISBITRG s£9§ss TELEGRAPH . S JANUARY 1918. ! agent one's activities in the interest | of public welfare. "I have been astounded to note that some concerns that are manned [ j by individuals who, in private life, : would seem to be above such meth ods, have made the most flagrant abuses of the word 'patriotism' in this form. ' "We Reo folk hope to do our part —if it were not for violation of what I have just said above, might spe cify how and in what directions we are and have been doing our part —but we do not feel that we are any more entitled to public patronage on ■ that account. "In fact, if somebody else makes • a better automobile, we would feel 1 that we were less entitled to his pat ronage or his confidence. "If the quality of the product it self is sufficient grounds for exploi tation in peace times, surely we can j adhere to those same qualities in war times and without appropriat -1 ing to our own little personal ad vantage the quality of patriotism ' that all Americans feel and which, j like religion, can be played upon by : those who are sufficiently irreverent to do so." Causes of Biow-Outs 1 , When outside wear or inside break ; in the *fabric, due to bruises pro duces' a comparatively weak place in ' a casing, the inside' pressure causes ! a bulge in the location of the weak ,' spot, and this spot is then exposed jto more wear in travel than the ! evened parts of the casing. Of ■ i course the blowout quickly follows, i Strong interliners prevent this bul ging making a slight depression at j the worn spot in place of a bulge, and thus preventing excessive wear on the weak parts of the covering. HOLMES CAR WILL i BE SOLD HERE New Air-Cooled Motor Car to Be With Hupmobile Agency Arthur Holmes, designer of the Holmes car and president of the au tomobile company by that name, is proud of this new creation in the motor world. He drove his car re cently from the factory at Canton, Ohio, to the New York show in a test trip of 594 miles. This trip set the final seal of "work-ability" on the carefully per fected air-cooling system of the car. Although the engine had never beert run, even on a block, before Holmes had it cranked up for his start from Canton, there was absolutely no en gine trouble during the entire trip, and no sign of overheating. The car climbed long, slippery hills in first and second gear, and the en gine frequently ran Idle when Holmes stopped to inquire the way or dig out a road through drifted snow. Yet the engine would not kick over, even when the switch was thrown at the top of long, steep grades. The extraordinary rough roads al so served as an acid test for the riding comfort of the car. Holmes says that it is entirely fiee from vibration, owing to the length of the wheel base, 126 inches. Yet,, be cause of its balance and flexibility, the car negotiated with perfect safe ty the hairpin curves of Allegheny Mountain trails. Fourteen thousand miles of life for each tire on this car Is confi dently prophesied, and an indication of this tire economy is to be found in the fact that the tire chains put on in Canton and not removed for r.94 miles showed practically no signs of wear when New York was reached. The test trip also fixes be yond doubt the average mileage of the car at 16 miles per gallon ot gasolene. The car did 13 miles to the gallon when it was bucking snow, ice, high winds, high grades, and frequent stops with the engine running. This new air-cooled motor car is represented by R. J. Church, of the Holmes Philadelphia Company, and will be sold from the local Hupmo bile branch. Andrew Redmond Will Move to New Quarters Since the fire which completely destroyed the garage and warerooms of Andrew Redmond at Third and Boyd streets, Mr. Redmond has been occupying temporary offices at 1507 North Third street, where he has been endeavoring to keep in touch with the public and the users of Vim trucks and Chandler cars. Mr. Redmond announces that he has secured the beautiful showrooms, now in the course of construction, in the New Evangelical Publishing Company's Building at Third and Reily streets, and intends moving into them as soon as they are com pleted. He will then have on dis play the various models of both the Vim Truck and the Chandler Tour ing car. iMOTOR CAR SHOW IS INSTRUCTIVE Sales Manager Sills, of Chev rolet Company, Tells of Increasing Popularity liy W. C. SILLS General Sales Manager Chevrolet Motor Co. Automobile Show time is here again—show time with all its sur prises. Show time with all the new ; models, improvements, innovations, in cars and accessories. You are going to attend, ot course. You will want to see the latest of ferings. A day spent at an automobile show ig an education. And it is well worth any one's time to visit an ex hibition, and gain lirst-hand knowl edge pertaining to motor cars. You see before your eyes the pro gress and advancement made during the previous twelve months. You appreciate, as you could in no other wuy, the work accomplished by the various departments of a factory. You see before you the Ideals of thfc men responsible for the product of each company. Each car you see represents an ideal. There is as much individuality to an automobile as to a person. Each person has some sort of a charac ter, so have automobiles, for they reflect the character, the business standards of the men responsitffe for building them. They mirror the as pirations of the executive and manu facturing departments, of the de signers, engineers, sales managers and others who do the actual work, who decide on the type of cars to be built. This is one of the reasons why an exhibit is of such deep interest. Every time you look at a 1918 model you see the efforts of those who m their mind sought to create mo dels that would interest present-day purchasers. At the show you see each make on "dress parade." It is interesting, then,* to go from one exhibit to another and see the individual results, to see for your self each company's contribution to thi total sum of mechanical and artistic knowledge. The interest is genuine, too, for the very good reason that the au tomobile means transportation, and transportation is important to peo ple everywhere. It isn't too much to say that it is one of the next import ant items in life, so every man, wo man and child in this country is in terested in mechanical transporta tion. , This general interest will be even greater in the future than it has bten in the past—it will be univers al. This is because the growing gen eration of the day is interested in motor cars. They worship the auto mobile, appreciating, as they do, its many uses and it is safe to say that this genuine interest will grow with theii years. It is not a question of the country being automobile mhd, it is rather that the country, as a whole, has come to a realization of the import ance' of the motor vehicle. Hoffman's Garage IsWell Heated This winter has been exception ally severe, as far as the heat ques tion is concerned, not only for pri vate families, but for the business people as well. The coal question has been a trying one to everybody. With the scarcity of coal, people are cutting down as much as possi ble on heat. Storage for automobiles, taken from the heat standpoint, is almost impossible. There are very few garages that can keep the heat up to a certain standard, owing some times to construction or to lack of I coal. Heat is essential In garages in order to keep the cars from freezing and to enable the driver to start out in the morning with the least possi ble trouble. Hoffman's garage, at Seventh and Camp streets, is one of the few that are able to mtaintain the right standard of heat. It is as comfort able in this large sunshiny garage as in a good many parlors. This Garage is of modern fire- I proof construction with a capacity for 175 automobiles without crowd ing in the least. Every facility for the convenience -of the party who stores there has been installed. There are outlets for air with which to pump up tires so placed that they are reached without moving your car out of its stall. The wash stand is of the latest kind, with hot and cold running water. Many other conveniences make this a very at tractive storage for your car. There is a space set off for the ex clusive use of large trucks. This garage is easily accessable from all points, it is only a short distance below Sixth St. with paved streets on all sides. The rates are reasonable and the service is among the best. • Overalls are the favorite pieces of wearing apparel of Miss B. Faidley, of Denver, Col., when motoring across country in her Maxwell car. She has just completed a tour from Chehalis, Wash., to Denver, some thing like 3,996 miles. After going over the mountains and nearly road less countries, she reports the car in good running order. Miss Faid iey drives the Maxwell in place of her brother, who has never learned to operate a motor car. Strong on Super-Sixes and the Saxon Points <*" .irji L. H. HAGERLINC Manage rof Hudson Sales Agency ind Saxon Distributing Co. OVERLAND IN MANY MODELS Including Willys-Knight, a Variety Is Offered to Choose From The Willys-Overland exhibit of mo torcars represented by the Overland- Harrisburg Company, furnishes a striking example of what has been j accomplished by a few of the larg- j er manufacturers toward meeting the! demands of the public. Prospective buyers no longer have to limit their choice to one or two models as was the case a few years ago. At least Ihis is true if they buying an Overland or Willys-Knight for these popular sellers arc now offered in a variety of types and sizes ranging in price from the lowest priced completely equip ped car to the higher priced vehicle. A man may want to purchase a cer tain make of car ever so badly, but because he has not the money to buy that car, lie must content him self with another make of vehicle. Willys-Overland has a variety of diiferent priced cars that were de signed to fit all pockctbooks. Not Infrequently a matter of a hundred dollars or less in the list price of a car has cost a dealer a sale which would have been made had he.been able to show his customer a lower priced model of the same make. The Willys-Overland concern was one of the first to see the enormous sales possibilities of a complete line of motorcars. There are Overland Model 90 Light Fours and Larger Model 85 Fours, Model 85 Light Sixes and Larger Willys Sixes, Willys-Knight Fours, and Willys-Knight Eights, comprising a line of nineteen body designs. Like all Willys-Overland models, these cars are tax free. In the Light Four class there is a five-passenger touring car sells for $795.00, with a roadster at $780; a four-passenger Sport Model called the "Country Club" that sells for SB4O, and the Model 90 small Sedan at $1,240. The Model 85 Four includes a five passenger touring car at $930 and a three-passenger roadster at $915, a Sedan at $1,485 and a Coupe at sl,- 285. Under classification of Light Sixes t 6l * 6 , ' s a flve "P asse nger touring car at $1,130, a three-passenger road ster at $1,115, a tliree-passenger touring coupe at $1,420 and a five passenger touring sedan that sells for $1,620. llie Willys Six class embodies tinee models—a touring car, a club six and a touring sedan. The tour ing car and club six sell for $1,365, the touring sedan for $2,04 5. In the order named they accommodate seven, four and six passengers, res pectively. s J h , e , Will >'s-Knight division is di vided into two groups—fours and eights. These are the models that are equipped with the famous sleeve valve engines which represent the last word in motor efficiency. The fours Include a seven-pas senger touring car at $1,525 and a four-passenger coupe at $2,175. The Willys-Knight Eights are the leaders of the entire Willys-Over land line. Both in appearance and performance these models will stand favorable comparison with the best cars on the market. ♦v Inc ] u <l ed , in the eight class are the following: A seven-passenger touring car at *2,000; a seven-pas senger touring sedan at $2,700; a seven-passenger limousine at $2,800 seven " passen & er town car at delivery wagons complete the Willys-Overland line a light wagon of the express type at $785, a liß, , h t weight panel type at SBIO and a 1,200-pound express type at $930. Brakes Versus''Tires Jamming on the brakes grinds the tires and wears them as noth ing else does. Letting in the clutch quickly, so that the wheels spin be fore taking the road, has the same effect. Twin Sixes, a Good Pair to Draw To ■< ji ■ flfjgE Mm., JPSB If £ ■ m 1 ■F " !■ y.4 B. B. HARRINGTON Manager of the Car Co., Ilarrisburg Branch , / Machine Work \ / Auto Repairs , \ Sg^ ot J - D- FerT l * Bleetrle .tarttns and Hsktlas \ gL. -V / will be HIW the .a me C .y.tema repaired, alao Mane- \ / mnrhlne work a. formerly. Com- -O to., earbaretora and maklnl of \ A&T / !*• equipment. Skilled work- f new part, for motor, aad general V SI General Auto and Machine Co. ]< 125 South Cameron Street J \ I.ntbea, drill pranwa, milling _ S ' rTl " ,or J /< \ machine., planer., bol, cutter., . £VJU C. "..erVV'T.VI? / W% % ponver aaw and complete faelll- J X . and Ntaadard trneka. Send your / \ tie. for gtmwal maebla. work. / \ <• "*■ / V Bell 4193 4154 / i A a A "*\JB jk A tfk Portage Tires Are Sold on a Guarantee The Portage Tire for automobiles is guaranteed for 5,000 miles. \\ hen this Is said it is said and back ed by a firm of long standing in the automobile tire business and to show the people that thre is every confidence in the ability of the tire to do 5,000 miles and many more. The Portage tire is made extra heavy by a number of extra plies of fabric and by a heavy coating of tube over the usual amount used. The Non-Skid Daisy tread on these tires is added as an extra tread to the smooth teasings which means ex tra service and extra resiliency. A breaker strip made of woven comb ed Sea Island Cord is placed between the trend and the cushion to distri- I , | I The Thrift Car This is America's most important winter — Don't let bad weather retard your efforts or impair your health! Keep going at top-notch efficiency with all-weather Small Sedan. It is remarkable how increasingly the public approves it. Fully equipped— 106-inch wheelbase —large tires—staggered doors! The busier you are the more you need it. * Appearance, Performance, Comfort, Service and Price Light Tour M*Ul 90 Small Sedan /..*. TtUdt—Tm* Ftm Frit, mhscf to ckamf •NbK mmtim OVERLAND WILLYS-KNIGHT THE OVERLAND.HARRISBURG CO. OPEN EVENINGS BOTH PHONES Newport Branch— 212-214 North Second Street Y*>rk Branch— Opp. Railroad Station. ANOrtn OeCOna Street 128-130 W. Market St. Service Station and Parts Department, Twenty-Sixth and Derry Streets. Bute the ;force of a blow of, any kind. A Para Rubber Cushion stock extends down to the bead which prevents side bruises and rim cut ting. These tires are made in all sizes from the 3-Inch up with both regu lar straight side or quick-detach able clincher bead. The bead has a wire cable base and is furnished with a floating flap. They are made in both smooth and non-skid treads. The Harrisburg dealers for these tires is the Rex Garage Company. Besides tire and other accessories, the Rex Garage also maintains a re pair station for all kinds of auto* mobile repair work. Nine Years of Overlnnds When John N. Willys began bjild ing Overland cars in Toledo in 1909 the factory contained 300,000 square feet of floor space. It was one of the largest plants in the country. To -1 day the floor space is about 5,002.- 566 square feet, or 114% acres. 15 times as great as it was nine years, ago. Vim Truck and Chandler Service A service station for Vim Trucks and Chandler Touring cars has been opened by the firm of Comp and Owens at the Palace Garage, 1715 N. Fourth street. Both Mr. Comp and Mr. Owen are experienced auto me chanics and are very well versed on both these cars, having been in the employ of Andrew Redmond until the fire which destroyed the latter'l garage. All repair work, which was form erly done at the Redmond .Garage is now taken care of by this firm, who also do general automobile re pairing of all kinds.
Significant historical Pennsylvania newspapers