Announcing | The Reo Models and Prices | N — l —Two Important Price Redoctions —Two Interesting New Models EE 1 Prefaced by a Few Pertinent Paragraphs EE :== Pertaining to the Reo Policy and Program |=s EE — "~~~ THIRST LET US SAY, since It is relevant at this THIS BUSINESS WAS CONCEIVED IN PRIDE NOW YOU WONDER, and naturally, how we can reduce the ~ ~ TS tune ' that Reo ta3 not « is not now, and will —and that pride of achievement is its greatest P, rice °{ the R ®° Sis models and not the Four—especially = JVIELI 00t ü be «««««» in :.° r . a of. any merger, guarantee of quahty in to you- tf£SS£ ,üßt told you about the mcreased cost == |' ■ j j combination or consohdation with other automobile and of its permanence to us. 1 —— concerns. SEE MS ILLOGICAL at first blush—doesn't it? But it isn't. »——« J I J THEN THERE'S THAT OTHER ANGLE that he ' mth is never illogical. And the truth is that == ; ; / THE A J R , HAS BEEN FULL of rumors of pro- some might call foolish sentiment but which «tilfitcosuusl^tomalM'^six C Ez »——i '»?7vsy . ffyfeßi >j posed plans for the uniting of several rival con- we, old fashjoned Reo folk, regard most seri- did & year ago. I —- C*L^j \r ._r cerns for weeks past. The wildest rumors have ously—namely, the obligations we have as- RYTH p w*v-»w,ti„ m «!H (mm nv =5 gained currency and some credence. sumed toward distributors and dealers and buy- BY ga *Y t i ■ ■ Tiw Nc» Four Cylinder, i-pAstengtr Reo Koadster, $B7l _ erS Of RcO Motor Cars and Trucks. Listen 1 ' ' ■ EE A^dta N g C S N st^^h-b?^^Sito'S l d COTJLD WE, IN HONOR, entrust to any other tho REOTHE FIFTH SOLD FOR tin) <» 10.3, = = A experience lend confdenS or fulfillment of those ; obligations-and »joy ">« M ""* / ~ ~ MI —, lend respectability to such a plan, has been money we had received? . . ; —■ -ZZ3 K\ )j\ jf I in tV,o SAME CAR?—No—an infinitely better car—for each year we ! = 0 ; | 1 " Q ln lne gossip- WE REO FOLK HOLD that the sale of a car is have incorporated refinements and added equipment as —- i —' -'r\ ~ I I / - -// AND SO REO TTTF PTONnPFP --ii,, not the consummation, but oiily the beginning tae as ev ope . - = 1 ofthestoneestin fhe wSd of a transaction. AND WE TOLD YOU EACH YEAR the reason for the r*.t = A- stroD S es t m the world—has been much duction—that we had absorbed a portion of the initial—' ZZZ ~ (ftEjftg} discussed, much coveted by promoters. TO OUR WAY OF THINKING we assume, at the experimental, tool jig, die and special equipment—cost, - TT-T4T ,< 5 TVTTV WP CAv ♦♦v , time we accept the check in payment, an ob- " Wc * e £ lvin g >' ou 1 e <- ■ = ' ffi ■ 1 n J> l f vv n . Y a b f Y at th ] s time—and we de- ligation that shall endure so long as that car is THIS POPULAR REO SIX is now in its third season. It * r~ r ~ ; Slre 35 strong and clear as words can in operation. as P aSse d the same stages through which it's great four- , h—«/ • The new Reo tic Fifth, "The Incomparable Four," |B7S convey—Reo is not and will not be one of these. * cylinder namesake went —initial costs have been absorbed, = . REO WILL CONTINUE to do bnslness at the old t^ SHIONED — / = 4S, ■— | 11 stand in the old Reo way, striving from day to —< :—' li* S |!j j day to give to Reo buvers just as much of value BUT THIS IS AN AD and we should talk business WE WILL MAKE A LOT MORE of those 4-passenger Six = k L_ )k} as our M^ d Jf -"hard cold business" in an ad. So we'll say no and'the S3 for This =3 ——. Jla —j l —that, as j*ou already know, has always been just more on that subject I Leave it to those who the most popular Reos ever built. —' h a little more than you could obtain elsewhere. are interested in such things—those who have a ' •> [fj price. OUR RECORDS INDICATE that the majority of those who —— WE HAVE NOTRTOP, Tft WT T __ p,. r.ii, bought Reo Si* Roadsters the past season were men who ZZH s of our £ac : ™ 10 T* for their \ = ■ \ H J tones. price of » : "- h HERE S A THOUGHT FOR YOU: If you must "count the ' ' >- —, / cost" you can't do better than to follow the lead of th* ,t T '—. ' WE ARE MANUFACTURERS—not promoters. 0P COURSE THERE ARE NO NEW MODELS-new rnilHoaaire in the selection of an automobile. ; ZZS 3 Tbe New Fottr CyUcder Rco EndM « l C". *'<>» Merchandisers—not stock manipulators. S'fifc d ° ° ot FOR THE MAN WHO CAN "afford to pay any price ha = » _ likes for a car, is the very man who doesn't. He insists r~"l rz: THAT WHICH WE HAVE we prize so highly THAT ISNT THE REO WAY. Refinements—of course. on real valuefor his money—and his knowledge of values = . /\ none other could see the value we'd put on it. Detail improvements—wherever and whenever we can more oten dictates a Reo than any other. ——. = * I tt , find a place or a way to make them. THE SIX SEDAN speaks for Itself, though, truth to tell, an ' j \y J WE HAVE A PERMANENT business—of how NOTHING RADICALLY NEW is ever offered to Reo illustration does it scant justice. I——< f 9 1 V v — many other automobile concerns can that be buyers. For it isn't new when it gets to you—it has been «m n tmpr n>i> ™ , r~— #vl/ I r\ tnilv sairi? That a.wt.—mn inwrt/,™ thoroughly tried and conclusively oroven before we let YOU MUSTSEEIT where you can study Its artistic lines EE jStsT- I who appraise? wno can t. J NO: WE HAVE NOTHING TO SAY against such highest class of cars in looks as well as in performance and NOW A WORD ABOUTTHE TRUCKS since 90 per cent I ' J bo join tbem. XJndoubtedly tliey are good l ™* PPO TTTP PTPTTI PTPQT *??»*♦ « A f —■ -N n« New Keo Si, wW?rnr for those on the inside. only among ReS, but motor' First not price OF THE 1500-POUND REO "Speed Wagon" ha. =3 ' been reduced to SIOOO. ~ S J, AS TO THEIR INFLUENCE for eood or ill on TOR TOIS.S THE GREATEST ev» bdm. SAME REASON—SAME|POLICY —reduced cest of manti- = ' ■ tee ti ade—or the consumer—time alone can telL . facture despite higher present cost of materials—as enun- ' r~~; V V Anyway that question has not been asked, nor THIS IS THE SEVENTH SEASON that Reo the Fifth has dated in speaking of the Reo Six. - -*that phase considered, apparently—so why been standard in practically ita present form. .T T ,,_ T .™ rT , T T T rnn',i- , , , Hi: rl r I I ( C Ts should we trv to answer it? NEVER SINCE THE DAY this model was announced—and ~ - I ; I TTTTVTTT QAVTTTTC TUATTP tt n 4i . ... We will not increase—we cannot lower it. year^—have we been able to supply the demand. Never. ~— / r'T)- I W ■t' W ILL SAY THIS THOUGH—that the spirit though the new Reo Truck plant covers 4}4 acres oi —— l (fSfiwl of "I've got mine, so I don't care," which is ACTUAL COST OF MAKING is now more (*SO more) than Bround and is runnin 2 10 capacity. ~ invariably preceded by "When I ret mine, etc." when the present price, $875, was set a year ago. And we AMn T „. TTWr , - _ ZZZZ —has in ourooinion L had made this model so.long; hsd so reined and perfected TWO-TON : REO. What shall we say? What ZZ2 " e Eco Six Toariof Cai, *ll3B of the product. that we had, reached rock bottom. proof of its sturdiness and efficiency and low = —rr. TOO_ FEW HAVE BUILT (or permnnencjwtoo 11 * IE WE ARE TO JUDGE by that over-demand, we may well j | j I many alas, for the quick clean-up. . assume that we could sell all that we could make were 1 | f \ TODAY YOU SEE OTHERS increasing prices all along the P ric ® * 2500 ' instead of Sl6sa —- = iv - j ■ GROOMING A BUSINESS for such a coup in- They must do so. They have no choice. AND FINALLY A WORD about the big general plan— = r es forcing production to the limit to show ORDINARY BUSINESS RULES dictate that we al*> "tilf* brief reiteration of the Reo policy. 1 hU paper profits—and the result is a product of the price of Reo the Fifth SSO at least. ' TTRP CXTTT , . . ! i I < . jiji.j. fc Ll'\ mediocre quahty at best. Oi ILL, ADHERE to our determination never to make - : : i BUT REO PRIDE PROMPTS that we absorb the extra cost, cars or trucks than we can make and make every r—i / FRANKLY WE DON'T KNOW—we Reo folk— as we have for months past, and keep the price where it is ((S@L)) r where we could put the money (did we listen to until conditions will, happily, return to normal TEMPTATION IS GREAT of course. Dealers protesting, = VAVffiBWStf) the siren song of the promoter); we don't know TTTT? potttj rvrmnpo priAno-rpp ~ , buyers begging for more Reos. But we know—we know ZH ' ' Tl i i — . rrf . rnnM rrinvnet tVm mnnmr itli 1 I FOUR-CYLINDER ROADSTER—same wonderful —on what solid foundation this Reo success waf built! ■■ ■ ; "f e coula reinvest the money With equal chassis, same pnee, is the smartest thing on wheels—the and we'll jealously guard that policy to the last. •- Tto New Eeo Six ?-pmt=jtr srri.n ?17*0 eatety and with as good prospects for, not larper. most popular car in the world among physicians, and all mr; ' but as Steady and certain returns permanently. professional and business men. Also $875. RIGHT NOW—AUGUST—there are more orders on hand ' ' We don't know. than at any previous time in Reo history. ' . —TO SUPPLY A GROWING DEMAND for an enclosed body Orders hopelessly in excess of factory output—and that i . 1 TtTP r>Trr\ r>r\T irv TO T» , on Reo the Fifth chassis, we have planned to build a also is greater than ever before. —~~ l I IxiC K±,U h'ULIOY IS SUCH; the Reo product limited number. The quality will be Reo—which is to I I ■ ' I 1 is such; Reo reputation is such; that this bus- say, excellent. The top is rigidly supported at front and AND RIGHT NOW Reo stands higher in the esteem of buy |\ \ I in ess is as sound, as permanent, as sure as any rear. Removable glass panels convert it into a veritable ers of the trade than ever before. —- ■ nthpr in thp a-r«rlH ,"n +v,l limousine for winter, and these discarded and with Jiffy _ ! ' L 7 iLu. n ...4 I_M_ ' ~° . 6 curtains (which are also furnished) it is an ideal summer $30,000,000 PER ANNUM is not small by anv means. Reo ! ~ |[j r automobile industry—bar none. It is sore- touring car. The price is $1025. is in fact one of the largest in point of production. We \ 11 11 1 I 11 1L 'v garded by bankers and business men the world have no ambition, however, to be the largest. Don't want over. THE NEW REO SIX will continue in Its present popular 10 make automobiles—only the best. —* —■ ■ f ASK YOUR OWN BANKER—he will tell you. passenger roaJsterfand we wi§ make a limited number RATHER THAN INCREASE the quantity we shall strive ' | j J / with Sedan bodies to supply an insistent demand for thif always to improve the quality so that, as the art ad- rz: SO WHAT COULD WE GET in return for this type Of body on this splendid chassis. to o/ = "ZHZ 1500-pound Bra -Speed Wagon," «iooo business (honestly get, of course) that would be THE PRICE IS REDUCED SIOO oo the 7-Daaenm aad r ; a fair exchange. roadster models. Now sll6Ol S ff*T\ j rO-ZZZZMu. I REO MOTOR CAR COMPANY |L "V 5 -> REO MOTOR TRUCK COMPANY ' 1 \ Factorieai Lanning, Michi(an I Harrisburg Auto Company SIANDAR^^I = 3rd and Hamilton Sts. Harrisburg, Pa. *~"*' 2-t<» Keo Truck (CbwsU only, with Drirer'i Scat and Cab) llfiiO SATURDAY EVENING, HAKRIBBURO TELEGRAPH AUGUST 5, 1916. ,
Significant historical Pennsylvania newspapers