i|^iil^g||liii^igi^ The new salesroom of the East End Auto Company, at 120 Market street. Is evidently proving a good Investment, judging from the sales report. E. E. Adams, manager, had a string of cars in front of there yesterday for immediate delivery and reports i rapid increase In business over the same period last year. This is where the Oldsmobile and Detroit Electrics are shown, while the service station continues at Linden and Shrub. BRISCOE DESIGN FRENCH ORIGIN Builder of Briscoe Cars Pre ferred French Thoroughness, , but American Capacity Having great regard for the me chanical efficiency of the French, Benjamin Briscoe went there to design his car several years ago. After de- 1 scribing the various experiments Mr. : Briscoe says in part: "Paris is motorcar headquarters Qf the world. It contains nearly one hun- I dred and sixty places where automo biles are built. The output of many, of these shops is small—three or four , cars per year. With three or four ex ceptions thero are no motorcar fac tories as we understand them. Fol lowing the French tradition, motor designs are usually made in "studios' > and generally carried out in tiny shops. ; "My brother Frank and I visited nearly all of the little automobile shops before we started to design the 1 heart of our car—the motor. We nos ed around continuously for a matter of a month, looking over a great many cars and a great many motors. We , watched the Frenchmen at work, saw , MOTOR CO. THIRD AND CUMBERLAND STS. Distributors. •m AUTO STORAGE— First class, fireproof garage open day and night. Rates reasonable. Auto Trans. Garage Ipjlpjjpi "The Car of No Regrets" The Kiug is the second oldest auto mobile in the United States; 1918 model sllsO 7-Passenger Touring . . $1350\ Good Territory For Live Dealers King Car Sales Co. 80 S. CAMERON ST. • HUDSON SUPER SIX SAXON Hudson Sales Agency 1139 Mulberry Phone 1396 ■ Special Prices on Guaranteed TTDrC 1 IKLo These are the Blackstone Perfect Traction Tread Tires, a great many of which have been sold by us in this city and used for a year without a single, one coming back for adjust ment. 30x3 $8.89 34x4 $17.48 30x3*4 $10.98 36x4 $18.98 32x3*4 $12.24 31x4 $13.98 32x4 $16.49 33x4 $16.98 37x5 $31.98 ALFRED H. SHAFFER WHOLESALE AND RETAIL AUTOMOBILE SUPPLIES 100 SOUTH CAMERON STREET SATURDAY EVENING. DISPLAY ROOM OF EAST END AUTO CO. them building from the ground; saw their cars in various stages of con struction and in many cases returned to find the motor, steering gear, or | the transmission dismantled and being I changed. "The Frenchman doesn't build for ! power. He builds for economy of gaso- : line consumption. Fuel is high in France. At that time, it was fifty cents a gallon. This was the first great lesson to us. if we were to make a motor for a car that the man of moderate means was to own and oper ate. we must get big mileage out of the fuel—and to meet American require ments, we must get the power, too. "After the completion of one motor car I was notified of the time the in spection would take place. The inspec tor came at the appointed time. He was a most competent engineer, and his inspection was thorough. He got into the car and ran it himself, asking Innumerable questions as to its me chanism. He made particular note of how the motor started, the speed of its pick-up. the ease and speed with which it stopped, the method of trans mission, the steering gear and other technicalities. IJe took many meas urements, weighed the car and made a detailed examination of it. Then we drove up and down and In circles backward and forward, slowly and then at top speed. At an unexpected j moment, he dramatically raised his 1 hand and shouted "Arretez" ("Stop"). Then he jumped from the car and again brought his trusty tape line into action by measuring most carefully the stopping distance. 'Ah: Magnifi que, M'sieu:' This with a profound bow. "Finally, the car was approved and its real test began. The five cars were put on the road to be tried out. They were driven all over France in all kinds of weather, on highway and by way under every conceivable condi-1 tion. We covered a great deal of ground and tested them out thorough ly. Each of the five cars was driven thousands of miles before I could bring myself to accept my own ef forts of a year and the efforts of those who had assisted me In producing j them. "It was after these road tests were . completed that I realized I had been instrumental In producing what I be S-Passenger Touring ..v.... $665 Roadster Type $540 Ensminger Motor Co. THIRD AND CUMBERLAND STS. BcU Phone 3515 in Ensminger Motor Co. Third & Cumberland Sts. DISTRIBUTORS lieved to be the most efficient motor of Its class and weight that could be built. Its performance justified the thought. It was powerful and flexible. It was economical. It gave us from twenty-flve to thirty miles per gallon of gasoline. It was simple and acces sible in Its construction. It could be throttled down to low speed Instantly. It carried its load smoothly at lowest speed. We knew that we were safe in using the great descriptive word— ' Perfect.' "To make this dream-car a reality had cost me and my associates a world of thought and labor. I knew that the Investment would doubly repay me from the financial point of view. At that time, the compensation of accom plishment was the most gratifying re ward I had ever known —and it still Is. "By the time we had completed our tests, it was late In the summer of 1913. Preparations for the annual Paris Automobile Salon in October were taking shape. In France, this event'is as important as the New York and Chicago shows in this country, and we determined to exhibit our car. We did not dream that it would meet with the success which followed. It was more than a success—lt was an ovation. During the week of the Salon, tremendous crowds of visitors exam ined the car from nose to taillights. They inspected the motor, the trans mission. the cooling system. They omitted nothing. "The most gratifying results of that tremendously busy year and a half was the sheaf of orders we received— somo six thousand of them at forty five hundred franci each, or nine hun dred dollars in American money. The European dealers were the most in terested of all. One from Barcelona demanded a thousand for southern Spain. A London exporter ordered samples shipped Immediately to New Zealand and an Irishman in Belfast who had seen accounts in the papers, cabled us to hold Ireland until he arrived in Paris next day. There were plenty of buyers. Theyjrepresented all nationalities ltalians, Germans, Swedes. Russians, South Americans. The car was the real sensation of the Salon and French manufacturers at once started to imitate it or to pro duce something similar. "After the close of the Paris Salon, we took the cars to the Olympia Show in London, in November, 1913, where our Paris success was repeated. In matter-of-fact England, we took or ders for three thousand more cars. Unfortunately we never filled all the orders we took in Paris and London. The war put the brakes on our activi ties and we were able to deliver but eight hundred cars to Europe. These cars are still running and giving com plete satisfaction. "It was my intention, as I said be fore, to manufacture the new car on a large scale In France, and during the test period I was at work on the or ganization of our company to be known as 'Briscoe Freres." As a matter of fact this organization had been completed and a factory building se cured at Courbevoie, another Paris suburb. But the war stopped that too, temporarily. When it is all over we will resume our plans and operate In Paris, in conjunction with our Amer ican plant. "After the London show, we ship ped our exhibition cars to New York where they were shown at the 1914 show. Here our European success was repeated. Dealers and public alike gave us an ovation. We priced the cats at $950 and found a great sale at this figure. As we perfected our pro duction methods this price was reduc ed to $785, and then to s62s—lts price to-day. The car, now known as the Four-Twenty-Four Is the same as the original French model—but improv ed and refined. The motor is the Half- Million Dollar Motor. The difference between the original price and the price to-day, is entirely due to the dif ference in French and American man ufacturing methods. "I know the Briscoe 24 is the best car for the money manufactured and hope you will have as much pleasure In its use as we have had in its cre ation." Firestone Company Holds Mammoth Picnic To-day the employes of the Fire stone Tire and Rubber Company and their families. 25,000 in number, en joyed their annual picnic at Sliver Lake park, near Akron, Ohio. Special cars were required to car »ry the picnickers to the park and plenty of room was provided for ail. Every moment of the day and even ing was brlmfull of activity and amusement. The activities of the morning included a baseball game and soccer football game. The rim plant and tire plant Indulged in a lively soc ser game while the rim plant and general office force fought out the baseball game to the tune of SSO. At noon everybody .sat down to dinner, coralled by that time-honored custom of "the family basket" idea. In the afternoon another ball game was staged, followed by field sports and water sports of every description. Prize waltzes, bowling contests and a tug o/ war were also on the list. This evening there will be spectacular and gorgeous display of fireworks, which takes place on the island in the cen ter of the lake. Pleasant features of the day had been kept secret. Upon entering the park each employe and every mem ber of his family were presented with free admission tickets to the park and also tickets entitling them to free merry-go-round rides and other amusements. Souvenirs consisting of Firestone hard-enameled coat buttons and pins were given to all employes. Coffee and lemonade were served free. Music for the day was furnished by the Fire stone band, composed entirely of Firestone employes. GIPPLE HELD FOR COURT Marysville, Pa.. July 29—Justice of ,* Bay Davis yesterday held \V. D. Gipple, of Cove, under bail for court, charged with assault and bat tery on Isaac Piatt, also of Cove. The trouble started some time ago when Piatt charged Gipple with poisoning the poultry of his employer. HAHRISBURG TELEGRAPH I No other low priced car has such 1 —great power —great comfort —great efficiency —great economy —great beauty No other popular priced car is so complete. Yet the price—s63s —is within the reach of all. Order yours today. C _OUg VOftfe j wmfflt 4 cylinder en bloc Streamline body - - * m I ESS?*"* Electric lights Q4 £/ W WW jf R j| 4-inch tires; Electric starter "*% jj| M | non-skids on rear Magnetic _Jjy JK| w Cantilever rear Speedometer , v '' & fcMroai springs Complete equipment flOrSSp OW© I* I The Overland-Harrisburg Co. || . Open Evenings 212 NORTH SECOND ST. Both Phones P The Willys-Overland Company, Toledo, Ohio Time Payment Plan No need to wait any longer. Get your new car now. No need now to dig deep into your savings or to scrimp for months in order to pay for your car in one lump sum. The "GUARANTY PLAN" makes that unnecessary. You can now get any Overland or Willys-Knight Car for a small payment down. Then you can pay the balance monthly—a little at a time. That in a word is the "GUARANTY PLAN" a thoroughly organized, financially sound system of time payments to help people buy Overland or Willys-Knight Cars. The "GUARANTY PLAN" is one which we can heartily recommend to all. Come in right away, learn all about it and pick out your car. It's just the sort of plan everyone has been waiting for. And now it's here—an accomplished fact. Of course there'll be a rush to take advantage of it. So don't wait until we're slowed up on deliveries. Get your order in now—specify immediate or later delivery as you wish, but make sure of your car to-day, ~ " Open Evenings The Overland-Harrisburg Co. 212 NORTH SECOND STREET m ■ JULY 29, 1916. 11
Significant historical Pennsylvania newspapers