14 if What Gives the Cadillac f| Its Consistent Value || ffl As a Used Car ? <J The simple fact that the Cadiflao company has consistently elung to * la? ■ £f|j uniform price and a uniformly high laf] grade product year after year. [Sff] <| Many concerns advertise a "won- ffcf derful" car at a "wonderful" price g~. one year, and the next year put out the "best car that has ever been built" g|E jjgfj for many hundred dollars less. |pf With bad roads largely robbed of ■Mai their terrors and good roads made S? almost doubly delightful—with g® Iggj hills no longer to be dreaded [SS 1 with a sense of velvet softness In ig every movement in Its operation, ££] touring in the Eight-Cylinder 3Si Sjj| | Cadillac becomes an unalloyed £&< gg I delight. g|. |1 | Crispen Motor Car Co. ||j I 413-417 S. Cameron Street Cadillac Advertisements Will Be Copyrighted Some of the national advertising an-] nouncements of the Cadillac Company ] will bear the significant legend, "Copy- j right 1916," This Is a development so unusual\ that the explanation of K. P. Drys- j dale, advertising manager of the Ca-' dillac Company, will prove of interest j to those who study advertising—which means a very considerable portion of ; the male population of America. "The Cadillac Company," says Mr. Drysdale, "has consistently endeavor ed to make its advertising as individ ual as its manufactured product. "To that end, we have not hesitat-1 ed to ignore advertising precedent, to depart from the conventional when J conditions seemed to demand such 1 departure, and to establish our own j standards of advertising interest and expression. "Some of these announcements have attracted extraordinary atten tion. Several of them seem to have been endowed with eternal youth, and have apparently become a permanent j part of the business literature of Am erica. "Thus, the company issued nearly! two years ago. an announcement en-] titled The Penalty of Leadership, its' theme was the reward and the pun-1 ishment which comes to the man or j the manufacturer whose work at-i tracts world-wide attention and is] accepted as a standard. "That advertisement, or business j essay, or whatever it might be called. | is still circulating round and round the world. It has been read in high schools, discussed in advertising con-| ventions, framed and hung on the i walls of hundreds of business insti-j tutions—and its theme and very phraseology 'borrowed' by scores of admiring advertisers. "The same thing happened in the, case of another announcement called < The Tribute To Initiative. "Meanwhile the advertisements which intervened between these two 1 pieces of 'copy' were serving as mod els for dozens of other advertisers— Cadillac phraseology, Cadillac ideas •and Cadillac principles bobbing up serenely in every direction, wearing other suits of clothes. "Instances have come to our notice where Cadillac advertisements have been appropriated bodily, with the ex ception of merely substituting the] name of some other article. In other] instances, whole paragraphs appro priate only to the Cadillac have been 'cribbed' and applied—most inap propriately—to other oars. "Latterly, the adaptations have come too swiftly to be comfortable —j the 'borrowing' beginning the mo- j ment a Cadillac announcement ap-! pears in one publication, and before it has gone the rounds of the rest. "So, however reluctantly, we were compelled to call on such aid as Un-' cle Sam can render. Phrases which j bear the Cadillac ear-mark ideas pe culiarly applicable to the Cadillac, 1 (VVtTTTfyyyTTTTffTTffyftfT'l ; Yes, We'll Loan Tire For ► i ► You'll be taking- one or two extra tires along < ► for emergency. , < If you don't care to buy, borrow from us. ' ► No charge for this service. Let us explain. i I &oama>i& \ y Tire Dep't. Second Floor Bell—l99l—United < • i >_i_L | Automobiles FOR SALE ! | 1913 Cadillac Car, good condition S6OO j I 1915 Chalmers Car, Has been used very little i and in excellent condition S7OO '< | 1914 Packard, overhauled and repainted, | s'noo; Packard Motor Car Co. of Phila. : 107 Market St. Harrisburg, Pa. j **************** iinininn lMlI m Ul^ SATURDAY EVENING, ■ and perhaps no other car, will doubt- I less continue to make their appear ance on all sides. "But at least we hope to protect . and preserve the identity of the an nouncements as a whole, at least un -1 til they have served their primary I purpose." • Chicago Motor Derby . Winners Praise Tires Chicago, June 17. Last Sunday's 1 terrific duel at the Chicago Motor Derby beween those two Italian au tomobile pilots—De Palma and Resta —grinding out distance at almost 100 ] miles an hour, fairly annihilated space, brought to mind comparisons ] between tires of today and yesterday. The advance made in tire making were responsible for those two fbreign speed monsters going through space for 300 miles at the dizzy pace of 100 {miles an hour without the least par ticle of tire trouble. You who have seen a race of this , kind know how a car skids and twists on a turn at such speed; you must know how this acts like a meat shaver ] on the treads of the tires. Yet neither Resta nor De Palma was required to stop because of tire i trouble. i It is true Resta took his customary ! precaution at an opportune moment Ito change the right rear tire—but he [ did not have to do it. He knew that particular tire had | received more than its fair share of the thrust of a 2,000-pound .mass | against an obstruction in the line of I travel and he responded to the "sat iety first" idea that had been drum med into him—he changed because he thought it wise, hut not because he had experienced trouble. 1 Possibly that act won him the race; iit did not lose it for him. And De j Palma did not lost his race because .of tires; it was a tricky spark plug. ] He did not make a tire change. ] What do these two think of the Goodrich SHverton Cord Tires with ; which their cars were shod? That question was put directly to De Palma the day after the race— just when he had patched up a match race with Resta. His answer was characteristic of the man, it was the best answer he could have given— the best endorsement that could have been bestowed upon the name Good rich and its brand of Silverton Cord Tires: "Well, I have to buy them." When a man has to buy a thing and uses it—that tells what he thinks of it. And what did Resta think of the Goodrich Silverton Cord Tires? He used them, too; he bought them, too; his endorsement, too, was as short and concise as that of his na tive brother: "I could find nothing so good." | And the first nine cars to finish in I that great 300-mile race were L=ihod with Goodrich Cord Tires. MAXWELLS INVADE DEEPEST MEXICO! Soldiers Find Cars Stand Test in Traveling Rough Mountain and Desert Trails Maxwell motorcars have achieved [the signal distinction of attaining the most southerly point in Mexico of any automobiles engaged in the punitive expedition in that country. Letters from United States Army officers have been received by the Buquor Motor Company, Maxwell distributors in El Paso, Texas, testifying to the fact that the sturdy Maxwells have pushed farther south over the tortuous Mexi can trails than any other make of car. These letters contain words of praise for the splendid service given by the Maxwells under most discouraging conditions. One of the American officers, who drove a Maxwell car in the army's movement to the south, writes as fol lows from San Antonio, Chihuahua: "The car is standing up well. It has been given tests to which no other car with the expedition has been sub jected. We have used the car on pa trol duty and the roads—save the word—are unworthy of the name. Every member of the staff who has used this car is a Maxwell booster, for the car has done everything we have called for." In addition to the service performed I | by cars actually in the fighting zone, j the famous nonstop Maxwell, the car that ran 22,000 miles without a single stop of the motor, has proven an effi cient auxiliary to Uncle Sam's fight ing force. The car was used recently by United States officers at Douglas, ] Arizona, which is the western center i of military activities along the inter-! national bousdary. The efforts of the | nonstop Maxwell have been supple- I mented by a fleet of Maxwells, none of j which have seen less than 10,000 i miles of Arizona stage service. When ! a new camp was established out of! Douglas, the Maxwells, transported | the soldiers over the rough roads, j | nine troopers to a car. | These military performances by' I Maxwell cars prove that an effective unit for defense can be. afforded by the j j motorcar facilities of the United j | States. They prove also the claims I that have been made for Maxwell cars ,in the service of private owners. The ' Maxwell is an ideal car for service in | Mexico because of its ability to ride j the treacherous mountain trails and' the long stretches of desert country, j Maker of Car First Consideration of Buyer l "It is undoubtedly better for the motorcar industry,' said J. M. Dav idson, of Penn Auto Sales Co., Har risburg, distributors of National cars, j "that buyers are beginning to study j i the makers as well as the make. They ! are beginning to appreciate that infor- i mation as to a record of reliable deal- ■ ings and satisfied customers is of more | j importance, than a drawn out ex-1 planation of five bearing crankshafts, i j or splash lubrication. Often a man interested in buying an automobile, hesitates to enter a salesroom because he feels that he will be subjected to a rapid nre line of technical talk. He would be much more interested in learning of the stability of the maker, and the past performance of the car." The fact that there have been sold this year more than three times as Nationals than during any prev ious year, proves conclusively that buyers of the better grade cars are interested in performance far more than printed specifications. Buyers ate satisfied to accept the name of cer tain makes of watches, pianos, and clothes as proof positive of the prod ucts worth and to rthe same degree they will recognize as responsible the name of the reliable motorcar build ers. • "The wonderful sales success achieved by the National Highway Twelve-cylinder car during the last year proves conclusively that the buy ing public is willing to accept the rec ommendations of the reliable and long established motorcar factory. They bought National Twelves absolutely on the strength of the name "Na tional," for the Twelve-cylinder cars were unheard of prior to the time National announced theirs. This holds true with other l.igh grade manufac turers, for statistics show that over seventy per cent, of this year's buy ers of high grade machines selected cars with multiple cylinder (V type) motors. This fact reveals the. confi dence which the buying public have in these leading automobile factor ies. Packard Adds Five Millions to Stock A five-million dollar increase in the | stock of the Packard Motor Car Com l pany has been authorized by the stockholders in a meeting at the De | troit offices of the company. The di rectors of the company were author ized to issue the stock at their own discretion. This stock increase represents earn ings which have been put back into the business in the form of new build ings and equipment An amendment to the by-laws of the company, creating the position of Chairman of the Board, was adopted. Henry B. Joy, who has resigned as President, becomes Chairman of the Board of Directors. Alvan Mac&uley, Vice-President and General Manager, steps into the Presidency of the com pany. This change is being made at the request of Mr. Joy, who for more than a year has been delegating to Mr. Macauley the executive responsi bilities of a rapidly increasing busi ness. With the additional stock, there is $13,000,000 of authorized common stock. The $8,000,000 of authorized preferred stock was not changed. The assets of the Company are $33,000 - 000. Earnings of the company for the current fiscal year are estimated at 60 per cent, on the eight millions of common stock now issued and out standing after allowing $1,700,000 for depreciation. The Company has de clared the regular quarterly dividend of one and three quarters per cent, on the preferred stock, payable June 15 to stockholders of record on May 31 ' # Empire Tourabout a Four Passenger Roadster Among the many attractive EM PIRE models brought out during the seven years of the Empire Company's success no type has met with greater approval and more instant success than the now Tourabout, the latest type four-pasesnger roadster. "Four-passenger cars are attain ing greater popularity this season than ever before and It was to meet this constantly increasing demand that the Empire Tourabout was designed " says F. A. Babcock, Sales Manager of the Empire Company. "Throughout its development solid comfort was the aim of the Empire engineers. The re sult is a exceptionally roomy hody carries four passengers comfort- HARRISBURG TELEGRAPH •T-▼▼▼▼»yf»TuT ¥ y y t y y T y » T T : —THE= 1917 CHALMERS i SIXES ► Are Here for Your Inspection. We Invite You to Call and See These Models J ; and Take a Ride in Them. ' < ' 6-30 Seven Passenger Touring SI2BO 3 ► 6-30 Five Passenger Touring SIO9O ,< J 6-30 Three Passenger Roadster SIO7O < ► 6-30 Three Passenger Cabriolet $1450 '< ► i l SALE ROOMS OPEN EVERY EVENING J r " L % j ► Call or Phone for Demonstration Open Day and Night < ! KEYSTONE MOTOR CAR CO. i J 1017-1027 Market Street C. H. BARNER, Mgr. ; *********** a j ably with abundant space for each one. This fact is driven home when it is realized that rear seat of this Tourabout is 37 inches wide with ex ceedingly liberal leg room. As there are two doors at the front, entrance to the rear compartment is attained by aisleway between the divided front seats. "To meet the popular demand a car of this type must be especially snap py and attractive in appearance. This latest Empire is distinctive and beau-] tiful in its body lines. In view of the| increasing use of roadsters for gener- j 91295 Why Multiplied Thousands Choose the Chandler NOTHING has been added to the price and nothing taken from the car to compensate for the higher production costs of the Chandler Six. Before the prices asked for other cars were marked up, Chandler was the first choice of thousands of careful buyers. It is not to be wondered at, therefore, that with distinct price advantage added to distinct mechan ical superiority, the Chandler is first choice today of multiplied thousands. Chandler sales for the year 1916 are setting a new big record for high i grade sixes. In the midst of extravagant claims for new and uncertain theories, the Chandler Motor, refined and perfected through three years of develop ment, remains free from any hint of experimentation. And Chandler bodies are the most beautiful of the year. Seven-Passenger Touring Car - $1295 Four-Passenger Roadster - $1295 (F. 0. B. Cleveland) Come Now for YOUR Chandler ANDREW REDMOND, SSX THIRD AND BOYD STS. CHANDLER MOTOK CAR COMPANY, CLEVELAND, OHIO ■ ' 1 al touring purposes as well a s city use, special facilities for carrying luggage are afforded by the compartment on the rear deck. As the deck cover is one solid sheet of metal, the back seat upholstery has been made a separate section and hinged to drop over the cushion. This also affords entrance to a dustproof compartment suffi ciently large to carry two suitcases in addition to other necessary touring | ' accessories. j This attractive body is mounted on I the sturdy six cylinder chasm with 120 I | inch wheelbase. This long wheelbase' JUNE 17, 1916. with perfected spring suspension makes the car remarkable in its easy riding comfort." MRS. FISHER BURIED New Cumberland, Pa., June 17. Funeral services, conducted by the Rev. A. R. Ayres, assisted by the Rev. J. R. Hutchison, were held for Mrs. j Elizabeth Fisher at New Market to | day. | PARTY AT NEW MARKET * i New Cumberland. Pa., June 17. On Thursday evening an enjoyable party was held at the home of Robert Smith, at New Market. ■inaxwuttreit mnacwiiwin toounrMimnan Save Your Hair With Newbro's Herpicide
Significant historical Pennsylvania newspapers