8 FREE TICKETS TO "It Pays to Advertise" liRAD CONDITION* IN OPPOSITE CORNER. This Way to the "Egress" Back in the early days of advertising, that great showman, Barnum, used the "printed word" to advantage. But, remember he kept moving; never tried to build up a "trade." Each day furnished its own "suckers." For instance— In the far end of the great menagerie tent was a narrow passageway. And in the passageway was a turnstile that turned only one way—outside. Over the passageway was a sign l-iF* "This Way to The Egress." Supposing The Egress to be one of the ferocious, only-one-in-captivity variety, folks crowded through the turnstile only to find themselves in the bright sun shine of the outside world. That's one method of fraudulent advertising. To-day the same game is ofttimes practiced, perhaps less flagrantly but the same principle is used. Diener advertising never carries extravagant or mislead ing statements. \\ hat we say it is, It Is! Diener advertising never claims "half-price" reductions (?) and no reputable concern can possibly remain in busi ness and sell goods at half-price at all times. Sometimes you'll meet jewelry advertising which, on the surface looks good but beware of the old-fashioned Egress in a new dress. Ihallmarkl 131£116r Jeweler ' zr i r >, Pays Advertise ago B&K| It Pays—Another i i * don't keep the public posted, 'fl some fellows may be deceived with supposed cheaper insurance. For instance, a while ago I quoted a man the regular Aetna premium but he turned me down and took up mutual insurance. Now the com pany is in the cemetery and my friend has a mortuary as sessment of ninety dollars and the worst to come. BE WISE./tTNA-IZE! A prudent man considers—then insures in the Aetna. Ijjsjjl WM. S. ESSICK General Agent-Also Adjuster V ) , ____ >1 SANITARY FAMILY WASHING CO. Just what the name implies—a laundry that spe cializes on family washings and where each wash is washed separate. Delivered to your home rough dry with all flat work ironed. No indelible ink marks. Considering that over 2,000 housewives avail them selves of this service every week, "It Pays to Adver tise" work of this character. Our Wagon Will Call at Your Door Bell Phone 733-734 Cumberland 160-Y SIXTEENTH and ELM STS. MONDAY EVENING, TheßlakeShop Interior Decorators Although we have advertised in a modest way in various mediums, iIML „ ft I he Blake Shop has become known for its painstaking care and artistic arrangement the beautifying of homes. IfpSW We have just received a bcauti- j I||M ful assortment of electric light stands and frames for cretonne and silk shades. All sizes including the large floor lamps. New designs in wall paper, cretonnes, slip covers and. upholstery materials. Rugs of the better sort of Wilton, Brus- V sels, Axminster, Scotch, the old-fashioned rag rugs. 225 North Second Street k ) HARRIBBURG TELEGRAPH Advertise " ] And YOU Profit! Look about you where you —which is the best hotel to production, and the lowering are sitting. stop at in the town you are go- of prices. How many of the comforts, ing to—to help you sell your Thousands of dollars are conveniences and necessities of farm. spent in advertising an article % < your life are of your own dis- These messengers are em- on which thousands more dol covery? ployed to inhabit your news- lars are saved by the consum- 'Si|jal2f Somebody else discovered paper; to hang above you in ing public. iPTjHiJyI them an H a H V4 .r the car; to stand b y the Were it not for the force of them-and advertised them. countryside; to lie on your advertising, this store could You read about them—others doorstep—always with a mes- n ot maintain expensive eleva- " * ML read—and in a remarkably sage of some importance. tors, deliveries, and other serv- W" ■* Mto brief period of time, our com- Not infrequently inherent ice features, made possible by nr munity life or home life was messengers are employed by the great volume of business, . W enriched bv the peculiar ad- naturc t0 advertise baby's milk- while you are paying no more, *jk, I , v , time. and very often less for the -V f vantages of a new comfort or r , . „ . , ». • __ p J . - The far-reaching effect of ad- things you need. convenience and since becom- vcrt ising has created great de- That high powered automo- s j ve investment; but "getting ing a necessity. ma nd for everyday commod- bile belonging to your physi- th • ti „ means a i ow „ Advertising creates! ities, thus establishing quantity cian, may have been an expen- . t . ® . ing of death rate. Sometimes it is a messenger % .. . x . Cj . , _ 6 So it is for YOUR benefit as from your store. „ ... c . well as ours, that this store Sometimes a messenger to , .. . „ . tell you that your favorite sing- Jg% conducts expensive advertis er is coming to town—where ing ~~ Which ' S " 0t ex P ensive at you may find a new position M m m W W m£ all. Just an investment that when the baseball season opens Jgffl pays big interest. L_ ~ ' mm A j-l c Part Is, and Part Is NOT the Dialog A Smile Follows the Spoon CHARACTERS When It S MR. PEALE—rress Agent for the Relle of Broadway Conips > RODNEY—Who is floating a new corporation. 'K IT Wr« 7 Oh! You're one of those guys who don't believe in adver U !U |aJ ing are you? No don't get me talking advertising. That's whei | . II I * ■ live, where I have my town house and country estate, my yacht JL JLJUiJI JL JL .JL motors —that's my home. Maybe you think love is import Piffle, advertising, my boy, ah —the power of suggestion. W psychology of print say a thing often enough hard enough M * the other chap'll not only believe you—he'll think it's his own idc I ■ |/*/\ and he'll fight for it. "Some old gink, a professor of psychol ■ l^^ - M I 111 showed 40 Vassar girls, the other day, two samples of satin, one b A 111 one pink, same grade—same value—same artistic worth—one described as a delicate warm old rose—the other lie called a fa The above s!o e an may be advertised truthfully when it h !> lue - "? aske , d '•>"> to choose their favorite. Thirty-nine out of .. , A ,. , • , T . - IS forty girls picked the old rose. Why? Because they d been tul< considered that i lershey s Ice Cream contains nothing but was warm and delicate—no faded blue for theirs. What did it? j pure milk, pure cream, pure flavors blended in proper pro- power of suggestion—advertising! portions by experts in one of the most complete and sanitary RODNEY: plants in the country. You seem to know something about it. ... , PEALE: rive years ago Hershey's Ice Cream was first produced by I not only see to —I do. You heard me tell that girl of your one little freezer. We now have completed the installation few minutes ago that the Belle of Broadway was the biggest hit of the most modern equipment and made alterations which town, ask her to go to the theater —give her her choice and I 11 gives a capacity of 5,000 gallons in one dav >' uu fou . r t ccn dollars to a fricd sllc P ick s the Belle of Broadwa; Advertising! Quality of materials, direct supervision over the sanitary RODNEY: conditions of the 700 farmers who supply the milk and cream, ]>F x ', c ]" n t bcl,eve lt rec l uent analysis of our product by City Bacteriologist * Well, try it—and say what makes you go to the theater yoursi .Moftitt, lias combined to produce a delicious ice cream, the I'll tell you—it's what you've read about the play or what some demand for which has made this large and modern ice cream lows told you. plant a necessity. Always open for inspection. RODNE\ : Why 1 suppose that's true. Hps* gLmW |p* And what he tells you some other guy has told him. Nine JSLsi NJr A JA. "- 4 Wf seven per cent, of the public believe what they're told and w V they're told is what the other chap's been told—and the fellow v creamery V./0 JL told him read it somewhere. When you see a thing in print ab * * something you really don't know anything about, you come pr< Af\-t o r* r», , near believing it. And all the advertiser has to do is to tell you ri 401 South Cameron Street and >O,. n tali. , RODNEY: >— / But I never read advertisements. f It Rays To A elver On Purnit %' This store has built up a reputation for low prices. This reputation has built up a large store three miles from Harris burg where four large floors are filled with a splendid assort ment of the best and a good, medium grade of furniture and rugs. The low prices are possible because of being out of the high rent district and yet within the five-cent carfare distance of Harrisburg. We invite inspection and comparison, and KMKIf cheerfully refund carfare without obligating you to buy. We also prepay freight to all points within 100 miles and make motorcar deliveries to Harrisburg and vicinity. M. A. New Cumberland, Pa. APRIL 24, 1916.
Significant historical Pennsylvania newspapers