8
FREE TICKETS
TO
"It Pays to Advertise"
liRAD CONDITION* IN OPPOSITE CORNER.
This Way to the "Egress"
Back in the early days of advertising, that great showman, Barnum, used the
"printed word" to advantage. But, remember he kept moving; never tried to
build up a "trade." Each day furnished its own "suckers." For instance—
In the far end of the great menagerie tent was a narrow passageway. And in
the passageway was a turnstile that turned only one way—outside. Over the
passageway was a sign l-iF* "This Way to The Egress."
Supposing The Egress to be one of the ferocious, only-one-in-captivity variety,
folks crowded through the turnstile only to find themselves in the bright sun
shine of the outside world. That's one method of fraudulent advertising.
To-day the same game is ofttimes practiced, perhaps less flagrantly but the
same principle is used. Diener advertising never carries extravagant or mislead
ing statements. \\ hat we say it is, It Is! Diener advertising never claims
"half-price" reductions (?) and no reputable concern can possibly remain in busi
ness and sell goods at half-price at all times.
Sometimes you'll meet jewelry advertising which, on the surface looks good
but beware of the old-fashioned Egress in a new dress.
Ihallmarkl 131£116r Jeweler
' zr i
r >,
Pays
Advertise ago
B&K| It Pays—Another i i
* don't keep the public posted, 'fl
some fellows may be deceived with
supposed cheaper insurance. For instance, a while ago I
quoted a man the regular Aetna premium but he turned
me down and took up mutual insurance. Now the com
pany is in the cemetery and my friend has a mortuary as
sessment of ninety dollars and the worst to come.
BE WISE./tTNA-IZE! A prudent man considers—then insures in the Aetna.
Ijjsjjl WM. S. ESSICK
General Agent-Also Adjuster
V )
, ____ >1
SANITARY FAMILY
WASHING CO.
Just what the name implies—a laundry that spe
cializes on family washings and where each wash is
washed separate. Delivered to your home rough dry
with all flat work ironed. No indelible ink marks.
Considering that over 2,000 housewives avail them
selves of this service every week, "It Pays to Adver
tise" work of this character.
Our Wagon Will Call at Your Door
Bell Phone 733-734 Cumberland 160-Y
SIXTEENTH and ELM STS.
MONDAY EVENING,
TheßlakeShop
Interior Decorators
Although we have advertised in a
modest way in various mediums,
iIML „ ft
I he Blake Shop has become known
for its painstaking care and artistic
arrangement the beautifying of
homes. IfpSW
We have just received a bcauti- j I||M
ful assortment of electric light
stands and frames for cretonne and
silk shades. All sizes including the
large floor lamps. New designs in
wall paper, cretonnes, slip covers
and. upholstery materials. Rugs of
the better sort of Wilton, Brus- V
sels, Axminster, Scotch, the
old-fashioned rag rugs.
225 North Second Street
k )
HARRIBBURG TELEGRAPH
Advertise " ] And YOU Profit!
Look about you where you —which is the best hotel to production, and the lowering
are sitting. stop at in the town you are go- of prices.
How many of the comforts, ing to—to help you sell your Thousands of dollars are
conveniences and necessities of farm. spent in advertising an article % <
your life are of your own dis- These messengers are em- on which thousands more dol
covery? ployed to inhabit your news- lars are saved by the consum- 'Si|jal2f
Somebody else discovered paper; to hang above you in ing public. iPTjHiJyI
them an H a H V4 .r the car; to stand b y the Were it not for the force of
them-and advertised them. countryside; to lie on your advertising, this store could
You read about them—others doorstep—always with a mes- n ot maintain expensive eleva- " * ML
read—and in a remarkably sage of some importance. tors, deliveries, and other serv- W" ■* Mto
brief period of time, our com- Not infrequently inherent ice features, made possible by nr
munity life or home life was messengers are employed by the great volume of business, . W
enriched bv the peculiar ad- naturc t0 advertise baby's milk- while you are paying no more, *jk, I
, v , time. and very often less for the -V f
vantages of a new comfort or r , . „ . , ». • __ p J
. - The far-reaching effect of ad- things you need.
convenience and since becom- vcrt ising has created great de- That high powered automo- s j ve investment; but "getting
ing a necessity. ma nd for everyday commod- bile belonging to your physi- th • ti „ means a i ow „
Advertising creates! ities, thus establishing quantity cian, may have been an expen- .
t . ® . ing of death rate.
Sometimes it is a messenger % .. . x . Cj .
, _ 6 So it is for YOUR benefit as
from your store. „ ...
c . well as ours, that this store
Sometimes a messenger to , .. . „ .
tell you that your favorite sing- Jg% conducts expensive advertis
er is coming to town—where ing ~~ Which ' S " 0t ex P ensive at
you may find a new position M m m W W m£ all. Just an investment that
when the baseball season opens Jgffl pays big interest.
L_ ~
' mm
A j-l c Part Is, and Part Is NOT the Dialog
A Smile Follows the Spoon CHARACTERS
When It S MR. PEALE—rress Agent for the Relle of Broadway Conips
> RODNEY—Who is floating a new corporation.
'K IT Wr« 7 Oh! You're one of those guys who don't believe in adver
U !U |aJ ing are you? No don't get me talking advertising. That's whei
| . II I * ■ live, where I have my town house and country estate, my yacht
JL JLJUiJI JL JL .JL motors —that's my home. Maybe you think love is import
Piffle, advertising, my boy, ah —the power of suggestion.
W psychology of print say a thing often enough hard enough
M * the other chap'll not only believe you—he'll think it's his own idc
I ■ |/*/\ and he'll fight for it. "Some old gink, a professor of psychol
■ l^^ - M I 111 showed 40 Vassar girls, the other day, two samples of satin, one b
A 111 one pink, same grade—same value—same artistic worth—one
described as a delicate warm old rose—the other lie called a fa
The above s!o e an may be advertised truthfully when it h !> lue - "? aske , d '•>"> to choose their favorite. Thirty-nine out of
.. , A ,. , • , T . - IS forty girls picked the old rose. Why? Because they d been tul<
considered that i lershey s Ice Cream contains nothing but was warm and delicate—no faded blue for theirs. What did it? j
pure milk, pure cream, pure flavors blended in proper pro- power of suggestion—advertising!
portions by experts in one of the most complete and sanitary RODNEY:
plants in the country. You seem to know something about it.
... , PEALE:
rive years ago Hershey's Ice Cream was first produced by I not only see to —I do. You heard me tell that girl of your
one little freezer. We now have completed the installation few minutes ago that the Belle of Broadway was the biggest hit
of the most modern equipment and made alterations which town, ask her to go to the theater —give her her choice and I 11
gives a capacity of 5,000 gallons in one dav >' uu fou . r t ccn dollars to a fricd sllc P ick s the Belle of Broadwa;
Advertising!
Quality of materials, direct supervision over the sanitary RODNEY:
conditions of the 700 farmers who supply the milk and cream, ]>F x ', c ]" n t bcl,eve lt
rec l uent analysis of our product by City Bacteriologist * Well, try it—and say what makes you go to the theater yoursi
.Moftitt, lias combined to produce a delicious ice cream, the I'll tell you—it's what you've read about the play or what some
demand for which has made this large and modern ice cream lows told you.
plant a necessity. Always open for inspection. RODNE\ :
Why 1 suppose that's true.
Hps* gLmW |p* And what he tells you some other guy has told him. Nine
JSLsi NJr A JA. "- 4 Wf seven per cent, of the public believe what they're told and w
V they're told is what the other chap's been told—and the fellow v
creamery V./0 JL told him read it somewhere. When you see a thing in print ab
* * something you really don't know anything about, you come pr<
Af\-t o r* r», , near believing it. And all the advertiser has to do is to tell you ri
401 South Cameron Street and >O,. n tali.
, RODNEY:
>— / But I never read advertisements.
f
It Rays To A elver
On Purnit
%' This store has built up a reputation for low prices. This
reputation has built up a large store three miles from Harris
burg where four large floors are filled with a splendid assort
ment of the best and a good, medium grade of furniture and
rugs. The low prices are possible because of being out of the
high rent district and yet within the five-cent carfare distance
of Harrisburg. We invite inspection and comparison, and
KMKIf cheerfully refund carfare without obligating you to buy. We
also prepay freight to all points within 100 miles and make
motorcar deliveries to Harrisburg and vicinity.
M. A.
New Cumberland, Pa.
APRIL 24, 1916.