"- I VJ IK Ml V Oj- vpj: bi WJLKES-BARRE O I JTl.Iv I llNvJ f ?' eSTABLISHED i860- Vl 3 wiai-52- iS" tt ITta, """ II P u iii m A store for the People, with the People, "by the People, where the multitudes may assemble and feel at home, may come and go vill, a charming store, where fair treatment is assured, and where absolutely correct business methods prevail. at will The great doors of this beau tiful store will be thrown open to the public and our in vitation is hearty and cordial for you to attend. History of the Firm THH proprietors of Scranton's (Jrcat Department Store are not strang ers to this city. Jonas Long, the founder of the firm, began business in Wllkes-Rarre in i860 and by persistent and painstaking at tention to business laid the foundation for the great Wilkes-Barre House of wnich this vast enterprise is the outgrowth. The Sons, who constitute the present firm, took up the work so skilfully begun and by frugality, diligence and a strong desire to please won for them selves a patronage unexcelled by any similar establishment in this State. This Grand Achievement THE culmination of long studied plans, will be .oited by the people in a spirit worthy the undertaking. The business methods of the firm are liberal and just and their influence will stim ulate n friendly rivalry in ousmess circles that will be beneficial in the buying and sell -'ng of merchandise. f DRE&fl CYCLES ) ' ( JEWELRY JOH21S SCRANTON TRIBUNE The Firm's Principles FAlRNLSb to their patrons is the first thought in the conduce of thi luisnei-s. They will not misrepresent their own goods, nor will they permit clerks to misquote otheis' goods; every article will be offered upon its own merits and the firm's strong guar n tee stands back of every pica of merchandise in their store. Polite Attention THIS Clre.it Establishment will be de voted to the interests of the people, "n army of salespeople to wait upon you in telligently and devote their time to your wants, and be helpful ad'isois in making your selections. The Class of Goods to Be Sold ONLY Dependable Goods are carried by this store. The best products of the world will be here. There will be a distinc tion between the cheap goods sold by many and the good, reliable articles sold here at a cheap price. This system will revolutionise business methods, but when it is understood that guaranteed goods may be bought at such low prices the benefit will be appreciated. WHITE ABU-PR MflOf A t I AflfY C 5wJOI1k! t3 i I" iwuiicwcmcra DECEMBER, 1897. Everything You Need Under One Roof THE poweiful chain enclosing this an nouncement tells you of the many classes of merchandise that may be obtained here. !t will never be a part of the business to allow accumulation of old stocks; low prjees will make quick selling. Forty-live departments, each a complete store in itself, with its wares admirably displayed, will add interest to the visitor and make shopping a pleasant pastime. Store System ALL the modern improvements de signed to make shopping easy have been installed in our up to date system. A Grand Musical Entertain ment will be Given During the Evening. JEWING JL5; .1 C CUTLERY""!' w 17 Y J3 The Pneumatic Cash Carrier avoids delays in making change. The Transfer System, whereby cus tomers purchasing in sevetal departments, settle for all at one time, prevents worry or loss of packages during shopping. The Delivery System. ALARGE number of wagons insures prompt delivery of goods. Regular trips will be made to all sections of the city and goods will be delivered free to convenient points outside of Scranton. The Elevators are convenient and make all floors easy of access. The Cafe' will be located in the base ment and will be conducted in a first-class manner. I S) -'; -. Xc5 VWcP or, Sy C AX I m P) fr- si fnf W h f!V. 3 H 5 h "L .suits" f ro r 'y XtriM'mings j ? m . . " I y !-, C I V ilJITil M ' Y inHji.i goo-os a - r i ,i nim " I. es j r J
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