TTWTT" X"1"!" ' " r i " ' ' -v , . v. tTK-. .4k.rf.n. -.- -vr-J hftlntw . iv.i iv - ' " '-""Wit " V'"irAViUVwrftiT-.'"Li,v ' -rKjv "Wlf. IV1 TKw l.'KrtfVnKVl 'W"1V ' " -Va', - J - -v1"''" 7 ,.-,, .,. a . , w .-. ,. v " "T" TTTT T: rrTTT-r-rrTT E.7SWF5r'WlfAlFWTTnECT!JrAW,-i' .(,- MVt 4,VW"TON WiT 6WM,liSTO!"'WkM IVI1 MmHiMP'vK''TTr'; ' .-. ';,.. il.t-jK,"w:ii Jji li u.j-jw'. j i. i . . v i juj BWK? ft,Vv .1 , 'f, L 4 dV 4 'V. J. vvzt ii& Sffi- t73k 'Aw ,. vmm- wi i EVENING PUBLIC mb(mmjJiAXmj13lk MONDAY, , ATOTJST 14, 1922 Real-Estate Men and Contractors Say The Weman of the Family Buys the Heme She learns what she wants through THE LADIES' HOME JOURNAL "It is the woman who examines the construction material and the layout of rooms," says W. E. Shannen, president of Middaugh & Shannen, Inc., of Washing ton, D. C, a concern that in twenty -three years has built and sold 2300 houses rang ing in price from $7650 te $30,000. "Her acceptance of the materials deter mines the sale. I have had women say: 4 Oh, yes, that is plumbing; I recog nize that stove " Fer this reason Mr. Shannen puts into his homes these materials that are consistently advertised in The Ladies' Heme Jour nal and The Saturday Evening Pest. "When a salesman comes te sell me build ing material," he further declares, "the first question I ask him is if it is being advertised nationally in magazines like The Journal and The Pest. I am net inter ested in putting into our houses anything that the consumer does net recognize." Through its architectural service The Ladies' Heme Journal annually assists in the building of thousands of small houses, planned for it according te the carefully studied ideas of modern house wives. Many manufacturers are taking advan tage of its advertising pages te show te these home-building, heme-buyings readers the materials, the fixtures, the new housekeeping appliances that they should specify in their dwellings. Have you been overlooking this great market for your product? Manufacturers of house-building materials and housekeeping appliances will be interested in Mr. Shannen's purchasing ideas, and also in the plans and specifications of "The Heme I'd Like te Have," as submitted te The Ladies' Heme Journal recently by 6000 readers in all parts of the country. We shall be glad te discuss these matters further with you THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA The Ladies Heme Journal T The Saturday Evening Pest The Country Gentleman ( : : .,-Jak, -. -. - - - ,. f h'- a vk ,i r y
Significant historical Pennsylvania newspapers