' , i )' S' 'd ( ,C U ''. " ' w&$m . V " f r i ? i j ) 'T ' 1 1TV- t'rv t There is Prof it in Pioneering i In The Ladies' Heme Journal The Ladies' Heme Journal has been the 4 major advertising force in the rapid growth of the business of Biberman Brethers, manu facturers of LAiglen gingham dresses. Mr. Jeseph Biberman, President, says: "A few years age the gingham dress was a house dress and nothing mere sold without labels, bought without standards, made with little regard far style, and to te v V "Biberman Brethers pioneered in creating gingham dresses smart enough for after noon and street wear. "We pioneered again in our industry by adopting a policy of consistent advertis ing in The Ladies' Heme Journal. "Today we sell a better dress with a guar antee for less money than we formerly sold a Similar dress without a guarantee. "This has been made possible by the tremendous increase in the volume of our business. In the old days we feared dress competition, new we welcome brand competition, for a brand means a standard. "Our leadership has been due te con- m tinually improving our product, and te our advertising in The Ladies Heme Journal, which has given us the im petus te improve and has educated the public te the worth of our dresses." One of the series of color-page adver tisements of L'Aiglen dresses appears in the May issue of The Ladies' Heme Journal. We shall be glad te discuss advertising and sales development with ether Philadelphia manufacturers who have the pioneer spirit THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA The' Ladies ' Heme Journal The Saturday Evening Pest The Country Gentleman . S I HP ifc ftl . sW i4 ; K i WMSsEm j ss&ase &VW1 HpiSl v.il ii SI Mil Ifflkf W f Ml ummfM iHV 'i?K
Significant historical Pennsylvania newspapers