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There is Prof it in Pioneering
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In The Ladies' Heme Journal
The Ladies' Heme Journal has been the
4
major advertising force in the rapid growth
of the business of Biberman Brethers, manu
facturers of LAiglen gingham dresses.
Mr. Jeseph Biberman, President, says:
"A few years age the gingham dress was
a house dress and nothing mere sold
without labels, bought without standards,
made with little regard far style, and to te
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"Biberman Brethers pioneered in creating
gingham dresses smart enough for after
noon and street wear.
"We pioneered again in our industry by
adopting a policy of consistent advertis
ing in The Ladies' Heme Journal.
"Today we sell a better dress with a guar
antee for less money than we formerly
sold a Similar dress without a guarantee.
"This has been made possible by the
tremendous increase in the volume of
our business. In the old days we feared
dress competition, new we welcome
brand competition, for a brand means a
standard.
"Our leadership has been due te con-
m
tinually improving our product, and te
our advertising in The Ladies Heme
Journal, which has given us the im
petus te improve and has educated the
public te the worth of our dresses."
One of the series of color-page adver
tisements of L'Aiglen dresses appears in
the May issue of The Ladies' Heme
Journal.
We shall be glad te discuss advertising and
sales development with ether Philadelphia
manufacturers who have the pioneer spirit
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA, PENNSYLVANIA
The' Ladies ' Heme Journal
The Saturday Evening Pest
The Country Gentleman
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