p-VTTj' r , i ' FTfT I'' r, JEYENINGh PUBLIC IEDaER-PHLAl)BIiPHrA, MONDAY, OCTOBER 3, 1921 ) V ' If. His Stere Sold $650,000 Werth of Merchandise Last Year in a Town of 5140 People -v ' 's s;i "Our success," writes Fred P. Mann, merchant of Devil's Lake, North Dakota, "is due largely te foreseeing that the isolation of the farm had ended with the coming of the automobile. We believed the farmer and his family thereafter would knew and buy the best. "When we built our new store twelve years age we hired a city architect and told him te make it the largest, brightest and handsomest country town store in the state. "We built it for farmers, and 85 per cent of our trade is with farmers. Many of them drive reg ularly twenty and thirty miles te trade with us, and several hundred of our best customers live mere than fifty miles away. "The goods that have cemented our customers te us are these lines farm families knew se well through national advertising. The Country Gentle man furthers this demand, for it is in a great many farm homes in this community." THE CHANGE which Mr. Mann describes was discerned also by The Country Gentleman about the sanie time. Like Mr. Mann, it kept pace with this new development of farm life. That is why its circulation has grown from 25,000 te ever 800,000 in ten years. That is what enabled it te carry last year an investment in automobile advertising 9 that was 272 per cent of its nearest farm competitor. i&mmmmmKmsmma 2M:-imm iik, HagBHHk r-,' tammmS2i, 0?mW$Mm&$6iBHnmBKkL. - sj&- v ,MKKKm ,-V' jraKHHHHlMIMHlH! Ilia ' .JiaHSflHKFx; t'-'K- ) i II M I i II M illiii H'HIHMI E?-,-f KMwBWl'y 5 v- , " -s V FRED P. MANN President of The North Dakota Retail Merchants' Association 'TS COUNTRY GENTLEMAN The Curtis Publishing Company, Independence Square, Philadelphia, Penna. The Ladies9 Heme Journal The Saturday Evening Pest The Country Gentleman 7Jt A ; tc vr H '6 '! -'if , 6 -I zbc l.-; .v. JH IS
Significant historical Pennsylvania newspapers