p-VTTj'
r , i
'
FTfT
I''
r,
JEYENINGh PUBLIC IEDaER-PHLAl)BIiPHrA, MONDAY, OCTOBER 3, 1921
)
V '
If.
His Stere Sold $650,000 Werth
of Merchandise Last Year in a
Town of 5140 People
-v
' 's s;i
"Our success," writes Fred P. Mann, merchant
of Devil's Lake, North Dakota, "is due largely te
foreseeing that the isolation of the farm had ended
with the coming of the automobile. We believed
the farmer and his family thereafter would knew
and buy the best.
"When we built our new store twelve years age
we hired a city architect and told him te make
it the largest, brightest and handsomest country
town store in the state.
"We built it for farmers, and 85 per cent of our
trade is with farmers. Many of them drive reg
ularly twenty and thirty miles te trade with us,
and several hundred of our best customers live
mere than fifty miles away.
"The goods that have cemented our customers
te us are these lines farm families knew se well
through national advertising. The Country Gentle
man furthers this demand, for it is in a great many
farm homes in this community."
THE CHANGE which Mr. Mann describes was discerned also by The Country
Gentleman about the sanie time. Like Mr. Mann, it kept pace with this new
development of farm life. That is why its circulation has grown from 25,000 te
ever 800,000 in ten years. That is what enabled it te carry last year an investment
in automobile advertising 9 that was 272 per cent of its nearest farm competitor.
i&mmmmmKmsmma 2M:-imm iik,
HagBHHk r-,' tammmS2i,
0?mW$Mm&$6iBHnmBKkL. - sj&- v ,MKKKm ,-V'
jraKHHHHlMIMHlH! Ilia ' .JiaHSflHKFx; t'-'K- )
i II M I i II M illiii H'HIHMI E?-,-f
KMwBWl'y
5 v- , " -s
V
FRED P. MANN
President of
The North Dakota
Retail Merchants'
Association
'TS COUNTRY
GENTLEMAN
The Curtis Publishing Company, Independence Square, Philadelphia, Penna.
The Ladies9 Heme Journal The Saturday Evening Pest The Country Gentleman
7Jt
A
;
tc
vr
H
'6
'!
-'if
, 6
-I
zbc
l.-;
.v.
JH
IS