TOIW tt IK' TT'STijB J T lK ,. I FARMER IS HE A VIEST PURCHASER OF CARS 9 'Estimated That Sixty Per Cent of Those Sold in America Go to Rural Districts Great Transport Year Predicted for 1921 ny CHARLES CHI-TON lYMldMit National Automobile Chnmbrr of Comrnrrct .vprPtlRX TWENTY-ONE "Will N '"' . .,. . m . be trnnBporMiioc ,,. tuoint." i .. fc rccongtrllc i.. nni AVPrv ill K Wasto.nmst bcc,it. . Kxlrava- climlnatcd.' Efficient ?5Sj? mi.t prewll. The salesman who gocs afoot or do- tS. nti trrcKular trn In service when foul double 1 is productivity by using i'Sr muit go into the discard. The ,,1 estate man who depends on trol- iVm alone will "mi nis-Dusini "' frtilled. The farmer who depends on HJ" V .mmpct him with the town il I find lib fmHy discontented, his tom"hun2l by the hired man and his wonts renrhintr tnc ru iumi. The farmer, moreover, Is the henv t.t buyer of cars, owning more than n M d ofnll automobiles registered. The tiiMl A strict of the United States pur s'" I (W I per cent of the-11)20 motor hcle output. Of the cars In this eountry .'13 P" "' nrP )vncd ,n Sb,m' Sties of 1000 population or Ulldcr, d I 6S per cent are owied In districts of fiOOO population or under. . This Is to bc,n year of conservatism hcn the weak wilt bo to the wall and the strong will add to his strength. People will want cars. But they will not ask as In years gone It" How much speed? How much eumfort? How much prestige? The test will be: How" much econ omy lu transportation? How much gain to my business. These are questions which the auto mobile can answer with satisfaction to the sternest interrogator. In a year licn efficiency in transportation will be essential, the passenger car and truck will have an opportunity to provo their worth to " degree not realized in tlio times of superprosperlty. We mav or may not sec the volume of orders 'which piled into the factories In the first half of 1020. That period represented me ucmanu oi b mnraci ulilch had been starved for two years, plus the immediate requirement of the dav. On the other hand, each, succeed ing year brings greater needs for hauling of Roods and passengers from point to point, greater economies in time. Con rrqucntlr. production schedules nro likely to show u steady growth us time foe on. Hero Aro tho Facts Thi is not vacant optimism. A fore kt without facts would, lndtcd, he like a ship without a rudder, directed by the passing breeze. Prophecy must be guided by the hard logic of the known elements. We know that fundamental business conditions are sound. We know that the automobile is ono ef the primary transportation units. We know thnt the owner realizes to in Increasing degree thnt tho possession ef a car is nil-extension of his power In business, hh well us a wldcner of his Miclal contacts. I.it us examine the fundamental bus Inoi conditions. The country Is rich. Products nbnund. Eventual prosperity Is Inevitable. The 1020 harvests have teen better than average. Labor is more plentiful nnd more efficient thnu ,durlng the war and post-war years. -The foretell exchange sttuntion is improving. ItnllriKwIs are better able to handle long haul business. Cars and trucks arc ivullulile In greater numbers thnu ever before Business contraction has been due to a thortage of credits, not to a lack of goods. After the war, after the high Trice-) and speculation, n period of pruning was inevitable. When one looks lack to ISTil and to 100.'!, one realizes thnt the readjustment hns come with surprisingly small discomfort, I'ricc declines have taken place rapidly, nnd s soon ns the public realizes that the lowest price levels have been reuched there will be a resurgc of trade. With these factors in mh;d, it is clenr that the industries which are guided by keen minds and serve a useful purpose will go forward. . The degree of business ability to be found among the manufacturers of cars inl trucks is shown by the growth of the industry. For twenty yenrs the Kiiking of motor vehicles hns been gain ing steadily. One exception is to be found in tho year 1018, when the pro ducers of passenger cars voluntarily curtailed their output in order to make airplanes, parts and other instrumcuts cf war. Here is the record: nun ."" Number 1D03 111 04 111 113 icon 1IM)7 IMt 1IIUU lbiu nil 101.' 1013 1914 lfll.1 3.700 11,000 SLOTS 23,000 34, ono 44,000 (111,000 127.731 1S7.000 210,000 iiifl.ocm 48S.II0O nsu.ot.i SD'.'.AIS itini iLVJ 1.0S.H.17 J5JJ i.sns,iM7 in 5 i.ifta.iiiiT JSJX 1.074,010 In 1003 general business conditions rc bni but motor vehlclo productlou Jlianee, over the only preceding year wr uhieh statistics haw I F,iii,r,,i ml, iJiam1"1 !'r"bttl,ly showed some gain Vr m- nlthough tliere were no rec- ;;";i't for moo, inoi, 1002. The .,1 "BMrc ' frn the government "nius, whereas not until 1003 did the fnnnufaeturers collect statistics for the ministry as a whole. ,, " ,.n,l7,,1l"! 01"l't of many industries f, ,, iniiifu, um mi records hrVi, "hm '"' ?f notumohlles were v nil i J I '"! glv4'8 Ho:m i,lt,ft of tho ,."" ltof, "', automobile industry, r,r; ' . '" "ovuuco in times of. tle- fhis stnininn lu ,ni .!.. .l..t.. .1 trenllv i,..i " : ".,' '."u ""'YS lu. v,,u t v i "'""" '" l"o nutomouile indus- t 'i, ,""" on " even firmer basis: insistent demand of modem clvili- Th, HUFFMAN TRUCK lc. rJZ,hlRne" nuallty nnd aerv- iiaUe-uri h... ." in enure 1 to tiFV been nBlected. J,06 ton capacity. Dlri Wanted ' Fidelity Motors, Inc. niMrlbntnri 4830-32-34 Market St. ' " .fifS? ' r' zntlon for better trnnsiinrfntfnn ,.'.Mi!n,1 1 with the breakdown of street' railway "" mnuy nuuiiroon communities. Tliere arc 7,000,000 cars In tlio coun try nnd about 800,000 trucks. Tho passenger mllcnge of automobiles In llUO was 08.000,000,000, whereas the passenger tnilengo of railroads was 40, 000.000,000. Of the motor cars 00 per tent are used more or less f6r business, 00 per cent of the mileage Is utilitarian, and the full service of trucks, of course, H i,MVOtctJ lo commercial efficiency, nhen one looks forward, thcrforc, nto 1021 with its readjusted, finances, Its storehouses filled with goods, one must read there Is a steady demnnd for automotive products. Especially Is this so when It is realized thnt automobile salesmanship Is In the early Btngcs of development. TWO MOTOR STYLES R. & V. Knlflht Exhibit Models of Four and 8lx Cylinder! The It. & V. Knight Is the name rulqptcd a year ago for the Mollne Knight, another sleeve-vnlve motorcar mado by n concern thnt hns built motor cars and gasoline engines for over a score of yerirs. . Ji1 ls i""11' "51 both a fo'T-cyllndcr 1Q7 ift B1,x-Cyi,lnler car. The six, with "J-Inch wheclbasc, is an exclusive Knight, nnd comes in five models, seven-pasHcnger touring, four-iinssenger sport, two-passenger roadster, seven passenger sedan and four-pnssengcr THE MOST J3E A.UJ.IEUL CAR- 11 AHEXlC'A. 1 yiHjjiPI ttii'imw""1 wiilRPf A7E f ' EVENING PUBLIC) ODEDGERr-r PHILADELPHIA, WEDNESDAY, UN CAUSE CHANGE IN STYLES Automobllo bosigns Shown This Year Show Many Variations, Duo to Femininity There are those who declare that motorcar fashions nre n fallacy that the evcr-chnnglng taste of women could not be reflected In their automobiles but these wiseacres reckon without the present-day woman, for very slight observation nnd a visit to even ono dr two of the booths nt the Philadelphia auto show present convincing proof thnt up-to-thc-moment fashions do prevail. Prom Benson to season the styles in town cars change quite as much as the gowns thp smart woman selects so care fully, not, perhaps, in gcnernl outline, every year,' buf particularly in the little details of interior decoration so impor tnnt to n smart turnout. This year finds these changes quite ns marked ns in former seasons, nnd the mode In cars this year Is greatly superior to that of last year. The woman's town car Is gradunlly working down to n definite combination of practicability, comfort nnd good taste. This mny bo nttributed to any number of things. It hns been said that the success of the town cars of tho past few seasons is due to the fuct thnt the modern woman is far too busy with her many interests to supervise the plans of her machine In detail, and ns a result n professional designer hns free rein. Tills, mnny dealers- sny, tends toward more consistent desieninir. for the flicht of fancy Is not allowed full swuy, and 9MB A Suggestion to the Sportsmen of Philadelphia 1 1 have stated on several occasions that our new seven passenger "Lakewood 6-66" is a car without a legiti mate competitor. By that we mean that it very distinctly outclasses every car in its own price field. By that we mean that it can be compared with only the fin est and most expensive motor vehicles on the market. This is a broad and sweeping statement very important if true, and very improper if founded on anything less sub stantial than facts. But we are sure of our facts and the time is at hand when you can confirm them. Practically every reputable American motor car is now on exhibition at the automobile show. We suggest that you visit that show and compare the "Lakewood" with any car at any price and form your own conclusions. oi formerly jBigefow-Wiey tfiaiffc Distributors , 394 NORTH BROAD STRT, PHILADELPHIA the present-day designer of Interiors Is a finished artist In this line. However thnt may be, there Is fHrong belief that the fashlorinble. matron now adays realizes the Importance of all round good tnstc. No longer is n good touch here and there allowed to pass f mid an Inharmonious surrounding. The general effect Is never lost sight of. and if n Indv's car Is to have the whole hearted approval of the others of her set siio must consider all points care iuuy, The long, straight body outline now in vogue lends Itself admirably to ar tistic decoration. Tho standnrd cars shown nro not so low ns last year's models, for the unnnlmous opinion seems to be thnt low-hung cars aro not so comfortable, nnd, with comfort of para mount Importance, these curs,, so popu lar last year, at once lose eastc, and the long, straight lines which give much the snmo effect now have first place. True, some of the custom-made enrs are still hung quite low, but they nre greatly modified, nnd particular pains arc token to have the Inside of the car high enough to get into with cn&c. No Place for Fnds , There seems to be no place for fads this season, and any unnecessary equip ment Is looked upon with disfavor. Sim plicity is the keynote. Hut, While the tendency seems to be toward simplicity of design, the materials used arc quite the opposite, for never before have bucIi handsome fabrics been employed. In these practical days the durability of a fabric is also taken into consideration, nnd the result is n handsome interior, decorated In perfect taste, but able to withstand hnrd usage. Just as large patterns in wall paper and furniture upholstery arc no longer In vogue, so the highly decorative up holstery for the motorcar has given place lolstery 1 o plain given p lis. Tl or subdued materia! 'here Is a reversion this year to stripes, both narrow and wldo, and striped materials' of vclour. mercerized velour, plush, mo 'halr plush and broadcloth are used with great success. Some of the custom made cars have materials of cut velour with raised diamonds on n light back ground, nnd a few nre shown with a vary small, subdued floral pattern, but. after nil, the plain fabrics are looked upon with greater favor. ' (5i9 So much for the facts that can be established indoors. We next suggest that you for get entirely about standards of beauty and move to the real testing ground of mechanical fitness. Take just one demonstration in the "Lakewood" and judge it fromthe standpoints of power, speed, acceleration, spring sus pension and general motor efficiency Get the facts actual lapsed time of the test and make a record on the demonstration card which we will furnish. Then take a second demonstra tion, in any other car, at any price, and compare the results. That is all we askand we make no prophecies whatever in regard to your ultimate con clusions. In any fair, legitimate, stock car competition the "Lake wood" will tell its own story and you must be the judge. Come, sportsmen. Let us show you the mettle of a real thoroughbred. flOftfllV wiwe Motor Co. LOWER IMPORT TARIFF DESIRED Auto Makers Will Urgo Motion Before Hoaso Ways and Means Committee The foreign trado committee of the National Automobile Chamber of Com merce, meeting nt New York January 11, reaffirmed lis position relative to n lowering of United States duty from 4i per cent to 30 per cent to cover nil automobiles nnd for n scientific tnrlff arrangement which will both prevent discrimination ngnlnst American prod ticts shipped abroad and provide for mutual advantages in n greater ex change of commodities between foreign countries nnd the United States. Tills plan twill be urged In presentation to be made to the House ways and means committee. Complaints from members wero re ceived that marine underwriters had increased In some cases 200 to 300 per cent rates on so-cnlleil floater policies covering shipments from factory to for eign destination. Tlio only explana tion is that losses have been Incurred pointing particularly to damnge by ex ceptionally long exposure to tho weather during the freight congestion on tho railroads In the last year or two. Man ufacturers feel that this risk Is quite eliminated now that normal movement of freight may be expected. It was pointed out also that the underwriters distinguish only between tho typo of ship nnd the destination in fixing their rates, giving no consideration, howover, to the highly Important feature of box ing. Manufacturers who have developed and use a good strong package feel that they arc being penalized on this Insur ance matter for damnges occurring on Inferior packages. Many suggestions wero made looking I JANUARY 19 for relief from the Increased Insurance rates, among them tho possibility of co operative or mutual Instirnnco nmong automobllo manufacturers, whoso for eign shipments of cars nnd trucks last year totaled $200,000,000. It was felt thnt the higher rntcn nro particularly unfortunate at this time, when foreign exchange nnd otber conditions nre tend ing to restrict rather than assist ex ports. This wholo question, tbgclhcr with prevailing practices of booking nnd forj, warding shipments, wns referred to a subcommittee for further Investigation. It Is realized that In many nurts of tho world very little accurate data nro nvatlnblc on the cost of motor 'chlclo transportation and on the most modern WVisit first theH ImarmonI H miniatures H M. Automobile Show yH . Space No. 52 M ISB w3M3 llHifiilliiaaaaaaaaaaaaaaiiaHLlHHiliiiiaaafliiaaaaaaiiaaaawS This view of the Sedan model in the family of Dort cars being exhibited at the Motor Show enables you to grasp fully the low hung grace of the wonderful Dort design. Literally and truthfully, no expense was spared in creating this body. In time alone over two years was spent in study ing the newest conceptions of the great body stylists of Europe and America. Admittedly no photograph or sketch however sldlfully conceived can do full credit to this design because the finely executed moulding and deftly turned details cannot properly be portrayed in less than life-like proportions. Your own inspection of the Four-Door Fourseason Sedan will convince you, we are sure, that it is without a near rival in the whole of the moderate price class. W. S. Kip Motor Co, 1408-10 N. Broad Street (at Master) Phone, Poplar 7506 Diatributora for Eastern Pennsylvania, Southern New Jersey, Delaware, Eastern Shore Maryland DortJMqtof Car Comp tliiltich. 1921 nnd economical jncthods of road con struction. Kfforts will be mnde by greater publicity to familiarize the for . Automobile Territory Open Prominent motor car manu facturer has ambitious plana for this territory. Merchants of recognized distributor abil ity will do well to ask for de tail a The valuo of tha ma chine will bo apparent the moment our representative In troduce himself. Ilox O 328, Inciter Offloe, i mi ! !! I ! ' 111 UN II IIIIIIWII -W OB Quality Goes ClearThrough At the Motor Show PRICES Touring Car - - --y-. $1215 Roadster - - - - - 1215 Fourscason Sedan - - j - 1995 Fourseason Coupe - - 1865 Open Cars F. O. B. Flint Ctotmd Cart F. O. B. Kalamanoo Wire Wheels and spare tires extra II eigner with tho sources of Information on these subjects available to blm through tho N. A. O. C. ':"wwC' t. any a r.i w. tfl .1 a 9i xc zc :rr xc TTT, li k I.r1MjV.iV;?l,,JV,,J,tylTfrf-44i,3i,t Mul!,, , ) ,sc.j-. a y(, ,yW m i l,fert?u,'v.i .ut,t,1 'u.J mxii?si. Phiiaiptii I II
Significant historical Pennsylvania newspapers