VI ,, ,, -v. ,v, rt.'j .ii.-i TrTrT.. F 'tct- 1 1, " " ' 3 " ' 73 r ' 7 w'"1 '" tftf" . ' t Hliir (I BACKUP 'ftOS' Utfros'Cooliage'Parlln Points Out Their kopiiimmi"v in Advertising- TALKS TO 25.00 EMPLOYES ...... -.i orlvAntoio of ndver The vHI"c . i to th worfera in manufacturing ft,, polntH out to 2800 fore. 'n VrtVomcn nod executives of lead. i '?"..?.. f the c tv At o mee tint l.( nnu?l ",.,'V i .ilnlnn . V.m. iftheWliin'iP"' I'-r- ,-rit-g coildgo Varlln maner of wmratrfini rtw.. . . "'V fi Chevalier, mnnoger .of the o..it Co., president of the assoe o StW nt the bijWm, which ..'hM In the Stetson Auditorium. '. Th, strongest cellinR force In the JriTof Pt55urt." declared Mr. Par u "It Is ttrongcr, than advertising Singer tb.n .As oraUa ori The nuaiiiy o B i"""i " -:mUi1 foundation for advertising sue '2. A company that ndvcrtlscs an In Mjl. A co,'"'. in ! fcaitun hi Hill. trior proauc. . v..y .- EVENING .PUBLIC, LEDGEB-HJlJUAJUHiA, TUESDAY, JANUAKVf 11, -IMi 1 ; , solution of the business, tni) hence upon the foremen in tho plant of a no. .'onal advertiser rcetn n great rcspon olblllty the rcsponfilblllty of having the product right not only 00 per cent of the product right, but 100 per cent of the product right J for every piece of merchandise goes Into some one (i home bearing the manufacturers' brand and creating a booster or a knocker. Vital Competition In Selling "Hut while manufacturing superior ity Is the essential foundation of a business, as an Industry expands it da velops that manufacturing and buying tend to approach standardization, ana vital competition la competition in sell In, and that Arm is most llkelv to mt vjro ilnd dominate that, equaling the bcst'oMts competitors In manufacturing and buying, cxcclls them in its selling, "Of Belllns methods thero arc two (he method of push and tho method of put). The o1der Industries, like most Of .tho Philadelphia Industries, were estab lished on the method nt push the da Of. punning a prouuci mrouan wnoie K.ilr iind retailers to the ultimate (ion. ... tit Ka vnfitliftfl n mill Ithft method of advertising to the ultimate consumer has proved a, isupenor lorco, and thera has been a rapid growth In national advertising. Philadelphia In dustries bavo reflected this growth. In 1010 in magatlne advertising Philadelphia was In ninth place, carry, tag, only about one-half the advertising carried m uamaen, wnue in xixu x-nu-ndclpbla had risen to fifth place, being exceeded only by Now York, Chicago, Detroit npd Cleveland. This increase in advertising means much for the devel- p.B.n,t .ot markets of Philadelphia manufacturers. ..i... r.tJs,n h" Prove4 of distinct Ir Iue. t0.lh,e manufacturer In this period m.w rd.ed miMk(!U -n a period whet manufacturers have had to wait for th naustion of stocks before orders came through to the factory, tho manufao. lurer of a branded article needed to wait only until his particular brand w-u bauited, while manufacturers of Ui?Dra.ndei articles had to wait until nil trie brands on the market were ex hausted. Thna It I.. l,.r...j tk.t numerous manufacturers of advertised ""7'. wt"? nvo reinrorcca a good product with strong selling effort have done record business In 1020. ImporUnco to Workers "To you as foremen the advertising Of VOIir Mnptrni mini. ll.. .t.kllUI ' markets, and hence the stabilizing of mu wuuouiii opporiuniiy tor your- ,,m th08C who work undcp yu- To you as consumers, national ad vertising carries the assurance of quality merchandise, for no manufac turer can afford to spend money In na tional advertising to get a person to buy his .article pnc. It can succeed only as the article 1ms sufficient quality for him to develop a market of satisfied users, "If I were responsible for tho culinary operations in a home, as some of the ladlea before mo doubtless arc, I would mako a cookbook from dippings of tho recipes appearing .,ln tho adver tising pages of our. leading magazines, for the manufacturer who puta forth one of those recipes not only spends several thousand dollars to persuade American women to try It, but ho has such confidence In It that be Is willing to risk the reputation of his product upon the satisfaction obtained from that recipe. ' Advertising alto places upon you as foremen, a very distinct responsibility the responsibility of supporting the manufacturer by the maintenance of quality upon which, In tho last nrialyala, his success must depend." Child Upsets Tub; Scalded When she 'unset a tub of 'boiling water on herself yesterday In the cel lar of her homo, Margaret Olrard, three yeara old, of 1028 South NlnUi street, was painfully scalded about the body. Tho child's mother, Mrs. Ethel Gl' rard, who was washing In the' cellar, aaw tho tub overbalanced, but too late to save ber daughter. She called for help and neighbors notified the Pennsy). vanla Hospital. SHOE BUYER Blauner'a desire to engage a man who has been successful as a buyer and manager for their Shoe Department, to, be opened about February 15th. If you have had first class experience and are a live, up-to-date manipulator who can show results with a record of having done a business of half a million dollars or over, we would be pleased to have you call personally for an interview. Salary no object for the right man. BLAUNERS 833-35 Market St. Bave Vou tlined and "Danced In THE BOXte At the Ri.tenb.oWe, 22d & Cbettnnt Street! Jr 4K Thero ore ' many good reasons tor your doing so. THl TIERNEY FIVE is ono of them. The unequalod quality of our food' Ib another. Eat, dance and enjoy oureelf,from.noon on, Jf you wish. Choose from a number of Luncheon Plat- tcrf. beginning at 70 cents. Dinner Platters, too, and a flnjt-class a la -irfo prvlc. m 9 Last Week of the January Sale Men's Shoes, $12.50 Splendid staple styles and leathers, both tana and black. Have been remarkably good values at $15.00. Get 'em NOW -sale closes this week I Cf r ioiaoru)aN S Hoot SAop MP) Chosinul St. Vhcrc- Onjy the Beit U Good Enough STRONG BOXES A heavy strong box of cold rolled ateel, ac ca rely fastened to gether with heavy cane-head rivets. Oxi dized copper finish. OUR SECURITY BOXES Made of 16-gaage cold rolled steal. a joints electric' Uy welded in stat "ory bronze finish. Several sizes. HEAVY TIN BOXES For Playing Cards& Games Mahogany Poker Rack $10.00 Plirlnj Cards, 35c np. Poker Chips, $2.00 to $8.00 jxr 100. Catii Sets, $1.00 to $400.00. Clicker Boards, 20e to $7.50. Cseckir Sets, $2.00 to $35.00. Poker Rtckt, $8.00 op. Gtmt Sell, $33 00 op. Cribbtfe Boards, 75c np. Checker, 25c op. Plajisr Cards in leather cases. $6 od. Card Dominoes in leather casti,$1.25 up. 7fo6KfiiA- Leather Bridtje Set $6.00 STATIONERS AND ENGRAVERS Chestnut Street at Nintn ir- " ' ' J'SVi WILLS PROBATED TODAY Henry Ohntrup, North Mfarahall 8t, Left 9100,000 to Children Tbe bulk of the eMato of Henry Ohntrup, whoae will waa admitted to probate today, Is bequeathed to hi chil dren. He lived at R3I North Marshall street, and left an estate valued at $100,000. Other wills admitted to probate in cluded tbOso of Marcaret It. Fries, 1800 Orthodox street, $8000; Itcglna Hltt msnn, 300 North Sixth street, $4800 Anna O. Kehler, 1001 South Twenty second street. $8500; Willlsm H. Tap per, 017 Stand wood utrcct. $12,500. , An Inventory was filed of tho per sona! estate of Josephine 8. Carr, ftluci-nt S183.830.4fl. Lttim nt ad- 'ministration were granted executors of me eiiaies oi Faroes nancy, audit) 7 1111, Torresdale, $27,175 i Jfayor Kcl man, 88 8011th YcwiUll street, $5000, and ElUabeth Duck, 1835 North Fourth strcej, $11,200. PVBUC , rn wk' court In 8lf Conflilanee, Con ctntratlon. Uualnefi Ensllih. Otwni Yfi' nMday I9r., Jan. 19th, at 8. Otnnt V till (tm to public aend (or llteratura. Neft College chestnut st. Welsbach THRIFT'' Gas Lights 1C At Cost JC To replace wasteful open-flame gas burners. Give more Hffht than open flame burners and use leas than half aa much gas. We will show you how to Install them. Complete, ready to fit on any upright flxtara, Broad and Areh und District Office 0OS6SSO The United Gas Improvement Co. We carry a full line of cheaper heavy tin boxes in all sizes up to 20 inches long. YEO & LUKENS CO. STATIONERS PRINTERS .- BLANKBOOKS Wow at 12 N; 13th St. ?19WalrfatSt. T" tsEBEaasrmssimamMmatmssssaaaum taajl 'fil ',.'''.';HrkVl Hj, A ....'-g.i?J-.-M . , ... ., si. 4k-WLv ' .t , .' .. w&ttytoj i jfH , , A New Step Ahead In Reconstruction! A special opportunity to give our customers several hundred new all worsted winter suits just brought in to sell at the reconstruction price of $30 (Though their full and fair values are $40, $45 and $50 when the splendid quality of the cloths, the fine tailoring and the styles are considered.) Other items in reconstruction are as follows : WE ARE SELLING ALL OUR $45 & 1 q $50 IMPORTED OVERCOATS FOR. . fl) WE ARE SELLING ALL OUR $90 & ) e:Q $100 AQUASCUTUM COATS FOR. . . 00 WE ARE SELLING ALL OUR $50 & ) eic $65 OVERCOATS & ULSTERS FOR. . J WE ARE SELLING ALL OUR $60 & c $70 OVERCOATS & ULSTERS FOR. . '- WE ARE SELLING ALL OUR $50 & ) j $60 FINE SUITS FOR WE ARE SELLING ALL OUR $60 & ) A c $70 FINE SUITS FOR f WS WE ARE BUILDING OUR $60 TO $75 ) TAILORING CLOTHS TO YOUR $55 EXACT MEASURE FOR ) WE ARE BUILDING OUR $80 TO $90 ) TAILORING CLOTHS TO YOUR J $65 EXACT-MEASURE FOR J w William H. Wanamaker 1217-19 Chestnut St.- There Aro Three Factors In Investment Safety Income Profit A Government bond is a safe bond. Eight per cent ia an attractive income. PosoiVylity of profit ia ex ceptionnlly great The United Stales of Brazil External 4 Loan of 1889 Offers you these threo factors. Inquiries Invited NORSE SHIP ASKS AID Wirelesses for Help at "First Rob. slble Moment" New Yorlc. Jan. 11. (By A. P.) Wireless slznsls. calllnr for help "at tho first possible moment," were picked nn tirrn arlv tndav from the Norweslnn steamship Ontonedn, which left hero for Ynktcini, Norway, on January i, car rying n Rcncral cnrKo. Tho mpago j?nv her position ns be tween 1200 and 1COO miles from Now York. A meesass picked up Jnter from the British freighter Phlladelphlan ssld sha wtm rushlne to the assistance of tbe Ontaneda. AUTOS INJURE TWO BOYS Accidents Oocurred Near Their Homes Both 8orlously Hurt Two boys were seriously Injured by motor vehicles last nlfht as they were crossing streets near their homes. Ocorpe Dclger, eleven years old, ot lfl08 Itlthgow street, attempted tq crosi " tbe street In front, ot his home who a machine driven by deorgs Krcamer of 100U North Sixth street, struck nn hurled btm to the sidowulk. Tho drive took the rhlld to the Htetubn Honplla nnd then surrendered to tho police, The pecond child Injured was Thorns . McWilllams, twelve years old, ot 02. Houtli Twenty-flrt street. He wa struck by n motortruck nt Twentieth nnd South streets, rind taken to th Polyrllnlc llospltsl. His condition 1 serious. r IvocatttiaiLandTiiUBUg. Btu iuf tro York Ttl, Canal 4D4S WbjrDont The)r Go Back? Why is it that thousands who qjiit cofjfete years agfo for Postuxn have continued using Postum ever since ? These people could have gbne lack to coffee if they had wants? ed to. But they found Postura to be a satisfying table-drink with a delightful coffee -like flavor, and entirely healthful If coffee disagrees, try Instant postum "There's a Reason19 'Marie ty Postran Cereal Ca,IncJ3aJbtle Creelc,Mich, r 3 r -vi X c X 'at X t 1 6 Put The Men To Work MEN oat of work can't buy. They cannot help the consumption of goods. They cannot create a market for production. Thoy proveut the return of prosperity. This is no time, while men are out of work, for the employer to think only of lus own troubles and let others Bhift for themselves. If it were not for conditions that havo developed out of tho war, it would be an indictment of our present Industrial system that men arc out of work at all. It is up to the employers to handle this situation aud find work for their men wherever and however possible MANY employers in the Phila delphia territory aro striving with splendid optimism to keep their men at work. Various big concerns, whose orders have been greatly reduced have started their men renovating their plants insido and out. Certain manufacturers have com menced the construction of additions to their plants nnd their employees are given first choice for employment on this work. THERE ore great opportunities for work in Philadelphia. If the men of finance, the men who handle the materials and the men who labor will come together and 6tnbilizo costs for a definite period, construc tion, of which there is a dire need, will start immediately. The building of business structures, factories, hotels, apartments and homes would make things boom nnd provide a great deal of employment. PRICES should come down. Fair retail prices mean greater con sumptiongreater consumption re quires greater production greater production means greater opportuni ties for employment. Study retail prices of all foods and all goods. There is a very great waste in marketing. Noto tho wholesale quotations published in the papers every day on foods and note what your retailer asks for these foods. Your retailer is warranted in mak ing a rcasonuble profit on the products he sells and no more. IF a worthy man applies to you for n job, it is your duty to help him; if you cannot give him one, invite him in explain to him why it is you cannot. 'Phone to everybody you can think of to see what you can do for him. Show this man the spirit of sympathy. Apply the "Goldon Rule" treat him as you would like to bo treated if you were out of a job and hunting ono yourself. WE must not let it be 6oid that we in Philadelphia lack a fellow feeling for distress or that we cannot overcomo the unemployment situa tion. Business and financial leaders must emblazon Philadelphia aa a city of work to tho rest of tho nation a3 to tho world. It is not merely our duty or our responsibility: It is our right our exceeding great opportunity. It is tho greatest and most effective way by which we can show employees that we have their interests at heart. It is the most potent way we can show their wives and mothers and families that we are sincerely anxious to make Philadelphia n city of real homes and of continual industry. There is profit to everybody Erj work; there is loss to everybody through lack of work. Tho one effective way we can hasten tho return" of prosperity is by finding work for the unemployed. Let us put the men Ut work. INDUSTRIAL RELATIONS COMMITTEE PHILADELPHIA CHAMBER OF COMMERCE 1414 South Pcna Square UH j. TNl & . -M. i- . Hr ... , i tvjki
Significant historical Pennsylvania newspapers