VI
,, ,, -v. ,v,
rt.'j .ii.-i
TrTrT..
F
'tct-
1 1, " " '
3
"
' 73 r '
7
w'"1 '"
tftf" . '
t
Hliir
(I BACKUP 'ftOS'
Utfros'Cooliage'Parlln Points
Out Their kopiiimmi"v
in Advertising-
TALKS TO 25.00 EMPLOYES
...... -.i orlvAntoio of ndver
The vHI"c .
i to th worfera in manufacturing
ft,, polntH out to 2800 fore.
'n VrtVomcn nod executives of lead.
i '?"..?.. f the c tv At o mee tint
l.( nnu?l ",.,'V i .ilnlnn . V.m.
iftheWliin'iP"' I'-r- ,-rit-g
coildgo Varlln maner of
wmratrfini rtw.. . .
"'V fi Chevalier, mnnoger .of the
o..it Co., president of the assoe o
StW nt the bijWm, which
..'hM In the Stetson Auditorium.
'. Th, strongest cellinR force In the
JriTof Pt55urt." declared Mr. Par
u "It Is ttrongcr, than advertising
Singer tb.n .As oraUa ori
The nuaiiiy o B i"""i " -:mUi1
foundation for advertising sue
'2. A company that ndvcrtlscs an In
Mjl. A co,'"'. in ! fcaitun hi Hill.
trior proauc. . v..y .-
EVENING .PUBLIC, LEDGEB-HJlJUAJUHiA, TUESDAY, JANUAKVf 11, -IMi
1 ; ,
solution of the business, tni) hence
upon the foremen in tho plant of a no.
.'onal advertiser rcetn n great rcspon
olblllty the rcsponfilblllty of having
the product right not only 00 per
cent of the product right, but 100 per
cent of the product right J for every
piece of merchandise goes Into some
one (i home bearing the manufacturers'
brand and creating a booster or a
knocker.
Vital Competition In Selling
"Hut while manufacturing superior
ity Is the essential foundation of a
business, as an Industry expands it da
velops that manufacturing and buying
tend to approach standardization, ana
vital competition la competition in sell
In, and that Arm is most llkelv to mt
vjro ilnd dominate that, equaling the
bcst'oMts competitors In manufacturing
and buying, cxcclls them in its selling,
"Of Belllns methods thero arc two
(he method of push and tho method of
put). The o1der Industries, like most Of
.tho Philadelphia Industries, were estab
lished on the method nt push the da
Of. punning a prouuci mrouan wnoie
K.ilr iind retailers to the ultimate (ion.
... tit Ka vnfitliftfl n mill Ithft
method of advertising to the ultimate
consumer has proved a, isupenor lorco,
and thera has been a rapid growth In
national advertising. Philadelphia In
dustries bavo reflected this growth.
In 1010 in magatlne advertising
Philadelphia was In ninth place, carry,
tag, only about one-half the advertising
carried m uamaen, wnue in xixu x-nu-ndclpbla
had risen to fifth place, being
exceeded only by Now York, Chicago,
Detroit npd Cleveland. This increase in
advertising means much for the devel-
p.B.n,t .ot markets of Philadelphia
manufacturers.
..i... r.tJs,n h" Prove4 of distinct
Ir Iue. t0.lh,e manufacturer In this period
m.w rd.ed miMk(!U -n a period whet
manufacturers have had to wait for th
naustion of stocks before orders came
through to the factory, tho manufao.
lurer of a branded article needed to
wait only until his particular brand
w-u bauited, while manufacturers of
Ui?Dra.ndei articles had to wait until nil
trie brands on the market were ex
hausted. Thna It I.. l,.r...j tk.t
numerous manufacturers of advertised
""7'. wt"? nvo reinrorcca a good
product with strong selling effort have
done record business In 1020.
ImporUnco to Workers
"To you as foremen the advertising
Of VOIir Mnptrni mini. ll.. .t.kllUI
' markets, and hence the stabilizing of
mu wuuouiii opporiuniiy tor your-
,,m th08C who work undcp yu-
To you as consumers, national ad
vertising carries the assurance of
quality merchandise, for no manufac
turer can afford to spend money In na
tional advertising to get a person to buy
his .article pnc. It can succeed only
as the article 1ms sufficient quality for
him to develop a market of satisfied
users,
"If I were responsible for tho
culinary operations in a home, as some
of the ladlea before mo doubtless arc, I
would mako a cookbook from dippings
of tho recipes appearing .,ln tho adver
tising pages of our. leading magazines,
for the manufacturer who puta forth
one of those recipes not only spends
several thousand dollars to persuade
American women to try It, but ho has
such confidence In It that be Is willing
to risk the reputation of his product
upon the satisfaction obtained from that
recipe.
' Advertising alto places upon you as
foremen, a very distinct responsibility
the responsibility of supporting the
manufacturer by the maintenance of
quality upon which, In tho last nrialyala,
his success must depend."
Child Upsets Tub; Scalded
When she 'unset a tub of 'boiling
water on herself yesterday In the cel
lar of her homo, Margaret Olrard, three
yeara old, of 1028 South NlnUi street,
was painfully scalded about the body.
Tho child's mother, Mrs. Ethel Gl'
rard, who was washing In the' cellar,
aaw tho tub overbalanced, but too late
to save ber daughter. She called for
help and neighbors notified the Pennsy).
vanla Hospital.
SHOE BUYER
Blauner'a desire to engage a man who
has been successful as a buyer and manager
for their Shoe Department, to, be opened
about February 15th. If you have had first
class experience and are a live, up-to-date
manipulator who can show results with a
record of having done a business of half a
million dollars or over, we would be pleased
to have you call personally for an interview.
Salary no object for the right man.
BLAUNERS 833-35 Market St.
Bave Vou tlined and "Danced In
THE BOXte
At the Ri.tenb.oWe, 22d & Cbettnnt Street! Jr 4K
Thero ore ' many good reasons tor your
doing so.
THl TIERNEY FIVE
is ono of them. The unequalod quality of
our food' Ib another. Eat, dance and enjoy
oureelf,from.noon on, Jf you wish.
Choose from a number of Luncheon Plat-
tcrf. beginning at 70 cents.
Dinner Platters, too, and a flnjt-class a la
-irfo prvlc.
m
9
Last Week of the
January Sale
Men's Shoes, $12.50
Splendid staple styles and leathers, both tana
and black. Have been remarkably good
values at $15.00. Get 'em NOW -sale
closes this week I
Cf
r
ioiaoru)aN
S Hoot SAop
MP) Chosinul St.
Vhcrc- Onjy the Beit U Good Enough
STRONG BOXES
A heavy strong box of
cold rolled ateel, ac
ca rely fastened to
gether with heavy
cane-head rivets. Oxi
dized copper finish.
OUR SECURITY BOXES
Made of 16-gaage
cold rolled steal.
a joints electric'
Uy welded in stat
"ory bronze finish.
Several sizes.
HEAVY TIN BOXES
For Playing Cards& Games
Mahogany
Poker Rack
$10.00
Plirlnj Cards, 35c np.
Poker Chips, $2.00 to $8.00 jxr 100.
Catii Sets, $1.00 to $400.00.
Clicker Boards, 20e to $7.50.
Cseckir Sets, $2.00 to $35.00.
Poker Rtckt, $8.00 op.
Gtmt Sell, $33 00 op.
Cribbtfe Boards, 75c np.
Checker, 25c op.
Plajisr Cards in leather cases. $6 od.
Card Dominoes in leather casti,$1.25 up.
7fo6KfiiA-
Leather
Bridtje Set
$6.00
STATIONERS AND ENGRAVERS
Chestnut Street at Nintn
ir- " ' ' J'SVi
WILLS PROBATED TODAY
Henry Ohntrup, North Mfarahall 8t,
Left 9100,000 to Children
Tbe bulk of the eMato of Henry
Ohntrup, whoae will waa admitted to
probate today, Is bequeathed to hi chil
dren. He lived at R3I North Marshall
street, and left an estate valued at
$100,000.
Other wills admitted to probate in
cluded tbOso of Marcaret It. Fries, 1800
Orthodox street, $8000; Itcglna Hltt
msnn, 300 North Sixth street, $4800
Anna O. Kehler, 1001 South Twenty
second street. $8500; Willlsm H. Tap
per, 017 Stand wood utrcct. $12,500.
, An Inventory was filed of tho per
sona! estate of Josephine 8. Carr,
ftluci-nt S183.830.4fl. Lttim nt ad-
'ministration were granted executors of
me eiiaies oi Faroes nancy, audit) 7
1111, Torresdale, $27,175 i Jfayor Kcl
man, 88 8011th YcwiUll street, $5000,
and ElUabeth Duck, 1835 North Fourth
strcej, $11,200.
PVBUC
, rn wk' court In 8lf Conflilanee, Con
ctntratlon. Uualnefi Ensllih. Otwni Yfi'
nMday I9r., Jan. 19th, at 8. Otnnt V
till (tm to public aend (or llteratura.
Neft College chestnut st.
Welsbach THRIFT''
Gas Lights 1C
At Cost JC
To replace wasteful open-flame gas
burners. Give more Hffht than open
flame burners and use leas than half aa
much gas.
We will show you how to Install them.
Complete, ready to fit on any upright flxtara,
Broad and Areh
und District Office
0OS6SSO
The United Gas Improvement Co.
We carry a full line of
cheaper heavy tin
boxes in all sizes up to
20 inches long.
YEO & LUKENS CO.
STATIONERS
PRINTERS .- BLANKBOOKS
Wow at 12 N; 13th St. ?19WalrfatSt.
T" tsEBEaasrmssimamMmatmssssaaaum
taajl 'fil ',.'''.';HrkVl Hj, A ....'-g.i?J-.-M . , ... ., si. 4k-WLv ' .t , .' .. w&ttytoj i jfH , ,
A New Step Ahead
In Reconstruction!
A special opportunity to give our
customers several hundred new all
worsted winter suits just brought in to
sell at the reconstruction price of
$30
(Though their full and fair
values are $40, $45 and $50 when
the splendid quality of the cloths,
the fine tailoring and the styles
are considered.)
Other items in reconstruction are
as follows :
WE ARE SELLING ALL OUR $45 & 1 q
$50 IMPORTED OVERCOATS FOR. . fl)
WE ARE SELLING ALL OUR $90 & ) e:Q
$100 AQUASCUTUM COATS FOR. . . 00
WE ARE SELLING ALL OUR $50 & ) eic
$65 OVERCOATS & ULSTERS FOR. . J
WE ARE SELLING ALL OUR $60 & c
$70 OVERCOATS & ULSTERS FOR. . '-
WE ARE SELLING ALL OUR $50 & ) j
$60 FINE SUITS FOR
WE ARE SELLING ALL OUR $60 & ) A c
$70 FINE SUITS FOR f WS
WE ARE BUILDING OUR $60 TO $75 )
TAILORING CLOTHS TO YOUR $55
EXACT MEASURE FOR )
WE ARE BUILDING OUR $80 TO $90 )
TAILORING CLOTHS TO YOUR J $65
EXACT-MEASURE FOR J w
William H. Wanamaker
1217-19 Chestnut St.-
There Aro
Three Factors
In Investment
Safety Income Profit
A Government bond is a
safe bond. Eight per cent
ia an attractive income.
PosoiVylity of profit ia ex
ceptionnlly great
The United Stales of
Brazil External 4 Loan
of 1889
Offers you these threo
factors.
Inquiries Invited
NORSE SHIP ASKS AID
Wirelesses for Help at "First Rob.
slble Moment"
New Yorlc. Jan. 11. (By A. P.)
Wireless slznsls. calllnr for help "at
tho first possible moment," were picked
nn tirrn arlv tndav from the Norweslnn
steamship Ontonedn, which left hero for
Ynktcini, Norway, on January i, car
rying n Rcncral cnrKo.
Tho mpago j?nv her position ns be
tween 1200 and 1COO miles from Now
York. A meesass picked up Jnter from
the British freighter Phlladelphlan ssld
sha wtm rushlne to the assistance of tbe
Ontaneda.
AUTOS INJURE TWO BOYS
Accidents Oocurred Near Their
Homes Both 8orlously Hurt
Two boys were seriously Injured by
motor vehicles last nlfht as they were
crossing streets near their homes.
Ocorpe Dclger, eleven years old, ot
lfl08 Itlthgow street, attempted tq crosi "
tbe street In front, ot his home who
a machine driven by deorgs Krcamer
of 100U North Sixth street, struck nn
hurled btm to the sidowulk. Tho drive
took the rhlld to the Htetubn Honplla
nnd then surrendered to tho police,
The pecond child Injured was Thorns .
McWilllams, twelve years old, ot 02.
Houtli Twenty-flrt street. He wa
struck by n motortruck nt Twentieth
nnd South streets, rind taken to th
Polyrllnlc llospltsl. His condition 1
serious.
r
IvocatttiaiLandTiiUBUg. Btu iuf
tro York Ttl, Canal 4D4S
WbjrDont The)r Go Back?
Why is it that thousands
who qjiit cofjfete years agfo
for Postuxn have continued
using Postum ever since ?
These people could have gbne
lack to coffee if they had wants?
ed to. But they found Postura
to be a satisfying table-drink
with a delightful coffee -like
flavor, and entirely healthful
If coffee disagrees, try
Instant postum
"There's a Reason19
'Marie ty Postran Cereal Ca,IncJ3aJbtle Creelc,Mich,
r
3
r
-vi
X
c
X
'at
X
t
1
6
Put The Men To Work
MEN oat of work can't buy. They
cannot help the consumption of
goods. They cannot create a market
for production. Thoy proveut the
return of prosperity.
This is no time, while men are out
of work, for the employer to think
only of lus own troubles and let
others Bhift for themselves.
If it were not for conditions that
havo developed out of tho war, it
would be an indictment of our present
Industrial system that men arc out of
work at all.
It is up to the employers to handle
this situation aud find work for their
men wherever and however possible
MANY employers in the Phila
delphia territory aro striving
with splendid optimism to keep their
men at work.
Various big concerns, whose orders
have been greatly reduced have
started their men renovating their
plants insido and out.
Certain manufacturers have com
menced the construction of additions
to their plants nnd their employees
are given first choice for employment
on this work.
THERE ore great opportunities for
work in Philadelphia.
If the men of finance, the men who
handle the materials and the men who
labor will come together and 6tnbilizo
costs for a definite period, construc
tion, of which there is a dire need, will
start immediately.
The building of business structures,
factories, hotels, apartments and
homes would make things boom nnd
provide a great deal of employment.
PRICES should come down. Fair
retail prices mean greater con
sumptiongreater consumption re
quires greater production greater
production means greater opportuni
ties for employment.
Study retail prices of all foods and
all goods. There is a very great waste
in marketing. Noto tho wholesale
quotations published in the papers
every day on foods and note what
your retailer asks for these foods.
Your retailer is warranted in mak
ing a rcasonuble profit on the products
he sells and no more.
IF a worthy man applies to you for
n job, it is your duty to help him;
if you cannot give him one, invite
him in explain to him why it is you
cannot. 'Phone to everybody you
can think of to see what you can do
for him. Show this man the spirit of
sympathy.
Apply the "Goldon Rule" treat
him as you would like to bo treated
if you were out of a job and hunting
ono yourself.
WE must not let it be 6oid that
we in Philadelphia lack a fellow
feeling for distress or that we cannot
overcomo the unemployment situa
tion. Business and financial leaders must
emblazon Philadelphia aa a city of
work to tho rest of tho nation a3
to tho world.
It is not merely our duty or our
responsibility: It is our right our
exceeding great opportunity.
It is tho greatest and most effective
way by which we can show employees
that we have their interests at heart.
It is the most potent way we can
show their wives and mothers and
families that we are sincerely anxious
to make Philadelphia n city of real
homes and of continual industry.
There is profit to everybody Erj
work; there is loss to everybody
through lack of work. Tho one
effective way we can hasten tho return"
of prosperity is by finding work for
the unemployed.
Let us put the men Ut work.
INDUSTRIAL RELATIONS COMMITTEE
PHILADELPHIA CHAMBER OF COMMERCE
1414 South Pcna Square
UH
j.
TNl
&
. -M. i- .
Hr ...
, i tvjki