i-v."'"- rrv V-n"W .UJ?fl ' UvVii'i'iM'f'i' f -pr a .-n . r-. ff'-f-a."1 , T (jr.- VY '?'"- -"- I . K - ', R3Til( f? i - i , ' EVENING PUBLIC LEDGER PHILADELPHIA, SATURDAY, JULY 20. 1910 N 7 store closedml dav WANAMAKER'S WANAMAKER'S WANAMAKER'S WANAMAKER'S WEER On Monday, a Great Double-Decker Sale of Summer 1 I r . 5,, . It Is Pleasing to Observe the Higher Tone and higher ideals of business life throughout the United States through the individual work of some one man here and there, who sets a new pace to his city or his village. The quality of the man has much, to do with the qual'ityof his store, just the same as the character and conduct of the doctor or the lawyer makes his clientele and affects his success. The people recognize good quality and are not satisfied with old-time cross roads, stocks and storekeeping, or the indifferent attention given. The teachers, preachers, physicians, bank directors and legislators will "lose out," to use a political term, if they fail to give a full quality of service wherever they are located. The public have the right to de mand it. This store work shows greater efficiency in several directions. Visitors are welcome. Signed July 26, 1010. fyjjkwifi. Women's Georgette Frocks Prices $35 to $77.50 Pretty new things in the glass cases white nnd flesh, corn color and lavender and blue. They all have the straight silhouette, with interesting variations in the trim ming tucks' and beads and bead insertions, contrasting girdles and cmbioidery. Something about the texture and pastel coloring of this material makes Jt extraordinarily becoming to almost any woman who chooses a dress of it. (first l'loor, C'mtrul) 100 Fine Coats and Wraps for Women Now $20 to $100 Their first pi ices were from ?25 to $100 more. They are all novelties, the coats' mostly of silk poplin, the wraps mostly of satin; the trimmings of self embroidery, brushed wool or marabou; and the colors black, a rare blue, port-wine color, and various tans. Some of the wraps are reversible and all aie extreme ly rich. (I'lrst l'luor, Crntrul) Fresh, Lovely Frocks of Beguiling Simplicity for Miss - Six-to-Fourteen The dimity dresses are particu larly pretty crisp white cottons, of fine weave, with stripes or dots in China blue, or rose, or perhaps a golden yellow and made up in simple low-necked, short-sleeved fashion, with very little trimming perhaps a frill, or a bit of tucked mull in bands, or a picot edged libbon fluttering at the waist. But there are ever so many other cottons fine voiles of ex quisite sheerness, crisp new organ dies, fine batistes and lawns, in white of coursfe, and in pinks, blues, greens' and orchid shades. There are literally hundreds of styles. There aie dresses for play, for afternoon wear, for parties. Prices stait at $3.75 and go up to $16.76 and higher, if you wish. C to 14 year sizes. (Second l'loor, Chestnut) A LL the women who take jCjL a proper interest in that chief ornament known as hair are having sham poos to do away with the ill effects of the long muggy period. The Salon de Beaute gives most excellent sham poos and suggests that per sons desiring them make appointments especially for the morning hours. (Tlilrd floor, Chentnut) High-Necked Nightgowns Lots of them are coming in to meet the requirements of women . who are hoping to get a chance to shiver in the mountains. Cambric and muslin, mostly with embroidery, $2.50 and $3.50, and nainsook, mostly with lace, $2.85 to $5. (Tlilrd Floor, Central) Remnants of Dress Trimmings Short lengths at short prices attractive dress trimmings in black nnd colors. j ..Women will rind them useful Two New Oxfords That Women . Will Like Both are shapely, narrow-too shoes with high Cuban hoels and unusually .pleasing lines. One is in dark tan calfskin with perforated tip at $13 a pair, the other is of black kidskin at $12 a pair. (First Floor, Market) T.hree New Silk Handbags at Special Prices These bags are all of good qual ity silk in black and navy blue and are lined with lightor color silk. There is a one-piece style with covered frame that is $3. Another covered-frame bag has a tassel and is $3.50. The third bag has metal framn and tassel and is $3.75. Only a limited lot at these nrices. Hosiery and Underwear Both Upstairs 'and Downstairs $60,000 Worth for $30,000 59,180 Pair of Stockings for Every One and 34,520 Pieces of Underwear for Men and Women, All at Average Half Price This, is the biggest hosiery and underwear sale we have had this year and the most remarkable we ever had. Most remarkable because it is held in the face of a real scarcity of such merchandise. Every one knows that prices of thesegoods have gone up, and any one who reads the daily papers must kndw. that they are going still higher. We cannot prevent that, but we can, and do, offer youthe means of overcoming it. By using all our influence with several of our best suppliers we procured large lots of goods that we can sell at an AVERAGE HALF OF REGULAR PRICES. . Men's Underwear C5c for madras and nainsook athletic style union suits, sizes 34 to 40 only, "firsts" and "sec onds." $1 for nainsook athletic suits, "firsts." $1.35 for white ribbed lisle union suits with short or long sleeves and ankle length, "sec onds." (Went Wife) Men's underwear at 40c, 45c and 75c in the Down Stairs Store. Women's Underwear 45c for pink cotton bloomers, "firsts." r()c for plain and lacc-lcg, low neck and sleeveless combination suits, regular and extra sizes, "fusts." 75c for pink mercerized cotton bloomers, "firsts." $1.35 for glove-silk camisoles, "firsts." (West A Mr) I Women's underwear at ISc, 3 for 50c; 25c and '35c, 3 for $1 in the Down Stairs Store. Men's Half Hose 35c, 3 pair for $1, for black silk plated, "seconds." 50c for white, tan and green silk and white aitificial silk, "seconds." If you are not stocked up for a long time ahead with hosiery and "underwear, do not miss this opportu nity of laying in supplies against certain future advances. There are both first and second grade goods in this Sale, but today "seconds" are almost as desirable as "firsts" and will give as good service. Some of the best lots are limited. in quantities, so it will be well to come early. Please bear in mind that while the major part of this Sale is on the West Aisle, LJain Floor, there is also a large part of it, comprising the lower-priced goods, in the Down Stairs Store. Women's stockings at 15c, 25c and 50c in the Down Stairs Store. $1.35 for Richelieu ribbed black and tan silk, "firsts," and black silk; "seconds." (Weit Aisle) Men's half hose at ISc, 3 pair for 50c, and 25c in the Down Stairs Store. Women's Stockings 75c for artificial silk, black and coloied openworked and plain col ored thread silk, "seconds." $1 for black and colored Kich elicu ribbed and clocked thread silk, "fiists" and "seconds." $1.50 for white ingrain thread silk full-fashioned with mer ceiized tops and soles, "seconds." $1.85 for white ingrain thread silk, full fashioned, "seconds." (Went AUIej Children's Stockings and Socks 25c for tan ribbed cotton stock ings, ".seconds." 35c, 3 pair for $1, for fancy top mercerized cotton socks, "firsts"; black and white ribbed mercerized cotton stockings, "sec onds," and black, tan and white ribbed cotton stockings, "firsts." OVrat Ainlr) Children's s o c k s and stockings at 10c, ISc, 3 pair for 50c, and 20c in the Down Stairs Store. . Fine New Domestic Rugs Under Regular Prices Knowing that visitois to the Furniture Sale will be looking for new floor coverings and hoping to got these rugs at l educed prices, we have brought in laige, new lots of Wilton, Brussels and tapestry rugs and maiketl them lower than ordinary. High-Grade Wilton Rugs 9x12 ft., $08.50 and $110 8.3x10.6 ft., $96.50 and $102.50 Wool Wilton Rugs 9x12 ft., $67.50 8.3x10.6 ft., $57.50 Body Brussels Rugs 9x12 ft., $57 8.3x10.6 ft., $52 Tapestry Brussels Rugs 9x12 ft., $32.50 ' 8.3x10.6 ft., $31.50 6x9 ft., $16.50 (SPtcnth l'loor. Chestnut) New Shipments of Fashionable White Silks for Summer Silk broadcloth, $2.50 a yaul. Silk jersey. $3.25 a yard. Roth arc 32 inches wide, both are washable, both arc high in fashion at this minute. Anil they will make smart Sum mer frocks, separate skirts, women's blouses, men's shirts and undei Raiments. (I I rut l'loor, Chestnut) Our Regular Half -Yearly Sale of Bedding will open on Friday, August 1, but as' in the Furniture Sale, the goods will be ready on Monday morning and selections may be made on that day or on any of the other three days of Couitey and In spection, Tuesday, WcdncMlay and Thursday, July 29th to 31st, and (Mth Floor, all purchases dated from Friday, August 1st. Our entire stock of mattresses, pillows, bolsters and bedsprings are in the Sale at l eductions of not less than 10 per cent and in .many instances much more from regular prices. Chrntnut) SOIIER GLiAEAWAY SALE OF MEN'S SHIRTS AID MECIT, All Our Own Fine Goods, Sharply Reduced in Price This is a sale of extraordinary opportunity. Consider: A great many men like our shirts and neckties. They buy them right through the year at moderate, regular prices. Here is the opportunity to choose from a great col lection of these same shirts and neckties at much less than regular prices. 1400 Shirts Reduced to $1.15 Each Excellent percale and madras shirts of our regular stock. Not bargain shirts, but Wanamaker shirts, every one made up to our own particular specifications, with full length, full width, first-quality ocean pearl buttons and the best of workmanship throughout. You can't get anything so good elsewhere at any where hear such a price. 5101 Shirts Reduced to $2.15 Each This is a various collection from all kinds of fine shirts, lots of them worth more than double the sale price. Madras shirts, percale shirts, fiber imitation silk shirts and even some silk shirts in large sizes. 125 Silk Shirts Reduced to $5 Each A chosen selection of silks in various colors; fine negligees that many a fastidious man will delight in. About 6000 Neckties -Reduced to 50c Each All sorts of four-in-hand ties. Good silks, mostly half price. An excellent opportunity to lay in a supply for a year to come. (Miiln l'loor, Murkrt) Monday the Great Selection In writing about this August Furniture Sale, nothing is further from our wishes or our purpose than to boast or to exaggerate. Only somebody with a very imperfect understanding of the character and scope of this event would try to write anything better about it than the simple facts of it. Certainly it'wo'uld be vain for anybody to try. This Sale has no limitations that need to be covered up by a glossy varnish of wordy evasions. If we make what sounds like an exaggerated statement, be sure there are sound facts and figures behind it. Today, as they stand, these stocks are not only un equaled, but they are unique. Getting Down to Actual Facts and Figures In round figures there are 16,000 pieces of furniture on the F.ifth, Sixth and Seventh Floors today, by actual count. These are the floor samples of the stocks that are back of the Sale. They represent a variety from two to ten times greater (in some instances it is a hundred times greater) than can be found anywhere outside of the Wanamaker Store. The advantage of choosing from a variety two to ten times greater than any other should be plain to everybody. For one thing, it means that you, are twice to ten times more certain of finding here the furniture you want. The smallest number of patterns we show of any one thing in standard furniture of everyday popularity is a particular-type of desk, and of these we have more than twenty distinct desions. Of other desks we show over 300 different types. In the edroom furniture there are Stocks Will Be Ready for Inspection and in the August Furniture Sale wood bedsteads in 500 different patterns, bureaus in 400 different patterns, chiffoniers in 400 different. patterns, and all other pieces in proportion. The dining-room furniture is relatively abundant. Of sideboards there are more than 300 different patterns, of china closets more than 350, and so on. The living-room and library section is a particularly brilliant feature. Library and living-room tables are here in more than 500 different styles. There are 70 different types of daybeds and chaises longues. There is a gathering of several thousand wicker and kindred pieces on the Seventh Floor. We print these specific facts as the quickest and clear est illustration of what we mean when we say that not only is this the greatest of furniture sales, but that it is really the only sale of its kind. Wliat of Quality ? So far v& have said nothing regarding quality. But people who 'understand what these Wanamaker Sales mean are well aware that the only reason why we hold them is because we have furniture of quality to put into them. l They are actSjp conditioned upon quality. They shall undoubtedlVlSe discontinued if time ever comes when we shall beunable to find furniture of our kind of quality to put into them. It is true that there i&a great deal of inferior furni ture on the market. But it is equally true thac we have never had such a magnificent stock of high quality furniture as we welcome you to see Monday, the first day of Inspection and Cour tesy, in our August Furniture Sale of 1919. , f-H4r Sill t I 1 . fi .. " 63SVC-hVf .. 1&KJ ll i Sjsffljn. M-mi nrnHinv r-J A . i " a f I -. ; t 1 V ' J i 1 : .. r, SrTe-rL. r ."'.';, x -w?i&, i , 4'hm: RJflftM STtl HI M )-: f -" 1 'Ul fi Mi3 A-ack. "V - UO .-'Ww --r-a,2r-- IH& 3 MCatrotaK&ctnsgKM ' iK. 'V' v x. ( i--TT ' . - . -a Wfa 'Ml Monday, Tuesday, Wednesday and Thursday of next week are Days of Inspection and Courtesy. Selections may be made on any one of th&p days and all transac tions dated from August lst.$jjf All our stocks, includingfnce furniture, in the sale at reductions of 10 to 50 per cent from prices which in most instances have lately gone up in the open market. Directory Bedroom Furniture, Sixth Floor. Dining-room Furniture, Sixth Floor. Living-room, Library, Hall and Novelty Furniture, Fifth Floor. , Wicker Furniture, Seventh Floor. ' ., 1 &J fi'-' ,i tfor 'many nads. r& i r i ,(iihm wr. - - -' TK. Cntror SVJP J a ft if'fL f 0 1 n "'? ,r y'i & if a V s. .' o r. s .,r .& v. - i '. l". r i ShiLtj Fu I prices.
Significant historical Pennsylvania newspapers