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EVENING PUBLIC LEDGER PHILADELPHIA, SATURDAY, JULY 20. 1910
N
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store closedml dav WANAMAKER'S WANAMAKER'S WANAMAKER'S WANAMAKER'S WEER
On Monday, a Great Double-Decker Sale of Summer
1
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.
5,,
.
It Is Pleasing to Observe the
Higher Tone
and higher ideals of business life
throughout the United States through
the individual work of some one man
here and there, who sets a new pace to
his city or his village.
The quality of the man has much, to
do with the qual'ityof his store, just the
same as the character and conduct of the
doctor or the lawyer makes his clientele
and affects his success.
The people recognize good quality
and are not satisfied with old-time cross
roads, stocks and storekeeping, or the
indifferent attention given.
The teachers, preachers, physicians,
bank directors and legislators will "lose
out," to use a political term, if they fail
to give a full quality of service wherever
they are located.
The public have the right to de
mand it.
This store work shows greater
efficiency in several directions.
Visitors are welcome.
Signed
July 26, 1010.
fyjjkwifi.
Women's Georgette Frocks
Prices $35 to $77.50
Pretty new things in the glass
cases white nnd flesh, corn color
and lavender and blue. They all
have the straight silhouette, with
interesting variations in the trim
ming tucks' and beads and bead
insertions, contrasting girdles and
cmbioidery. Something about the
texture and pastel coloring of this
material makes Jt extraordinarily
becoming to almost any woman
who chooses a dress of it.
(first l'loor, C'mtrul)
100 Fine Coats and Wraps
for Women Now $20 to $100
Their first pi ices were from ?25
to $100 more.
They are all novelties, the coats'
mostly of silk poplin, the wraps
mostly of satin; the trimmings of
self embroidery, brushed wool or
marabou; and the colors black, a
rare blue, port-wine color, and
various tans. Some of the wraps
are reversible and all aie extreme
ly rich.
(I'lrst l'luor, Crntrul)
Fresh, Lovely Frocks of
Beguiling Simplicity for Miss
- Six-to-Fourteen
The dimity dresses are particu
larly pretty crisp white cottons,
of fine weave, with stripes or dots
in China blue, or rose, or perhaps
a golden yellow and made up in
simple low-necked, short-sleeved
fashion, with very little trimming
perhaps a frill, or a bit of
tucked mull in bands, or a picot
edged libbon fluttering at the
waist.
But there are ever so many
other cottons fine voiles of ex
quisite sheerness, crisp new organ
dies, fine batistes and lawns, in
white of coursfe, and in pinks,
blues, greens' and orchid shades.
There are literally hundreds of
styles. There aie dresses for play,
for afternoon wear, for parties.
Prices stait at $3.75 and go up
to $16.76 and higher, if you wish.
C to 14 year sizes.
(Second l'loor, Chestnut)
A LL the women who take
jCjL a proper interest in
that chief ornament known
as hair are having sham
poos to do away with the ill
effects of the long muggy
period. The Salon de Beaute
gives most excellent sham
poos and suggests that per
sons desiring them make
appointments especially
for the morning hours.
(Tlilrd floor, Chentnut)
High-Necked
Nightgowns
Lots of them are coming in to
meet the requirements of women .
who are hoping to get a chance to
shiver in the mountains.
Cambric and muslin, mostly
with embroidery, $2.50 and $3.50,
and nainsook, mostly with lace,
$2.85 to $5.
(Tlilrd Floor, Central)
Remnants of Dress
Trimmings
Short lengths at short prices
attractive dress trimmings in
black nnd colors.
j ..Women will rind them useful
Two New Oxfords
That Women .
Will Like
Both are shapely, narrow-too
shoes with high Cuban hoels and
unusually .pleasing lines.
One is in dark tan calfskin with
perforated tip at $13 a pair, the
other is of black kidskin at $12 a
pair.
(First Floor, Market)
T.hree New Silk
Handbags at Special
Prices
These bags are all of good qual
ity silk in black and navy blue and
are lined with lightor color silk.
There is a one-piece style with
covered frame that is $3.
Another covered-frame bag has
a tassel and is $3.50.
The third bag has metal framn
and tassel and is $3.75.
Only a limited lot at these
nrices.
Hosiery and Underwear
Both Upstairs 'and
Downstairs
$60,000 Worth for $30,000
59,180 Pair of Stockings for Every One and 34,520 Pieces of
Underwear for Men and Women, All at Average Half Price
This, is the biggest hosiery and underwear sale
we have had this year and the most remarkable we
ever had.
Most remarkable because it is held in the face
of a real scarcity of such merchandise. Every one
knows that prices of thesegoods have gone up, and
any one who reads the daily papers must kndw. that
they are going still higher.
We cannot prevent that, but we can, and do,
offer youthe means of overcoming it. By using all
our influence with several of our best suppliers we
procured large lots of goods that we can sell at an
AVERAGE HALF OF REGULAR PRICES. .
Men's Underwear
C5c for madras and nainsook
athletic style union suits, sizes
34 to 40 only, "firsts" and "sec
onds." $1 for nainsook athletic suits,
"firsts."
$1.35 for white ribbed lisle
union suits with short or long
sleeves and ankle length, "sec
onds." (Went Wife)
Men's underwear at 40c,
45c and 75c in the Down
Stairs Store.
Women's
Underwear
45c for pink cotton bloomers,
"firsts."
r()c for plain and lacc-lcg, low
neck and sleeveless combination
suits, regular and extra sizes,
"fusts."
75c for pink mercerized cotton
bloomers, "firsts."
$1.35 for glove-silk camisoles,
"firsts."
(West A Mr)
I
Women's underwear at
ISc, 3 for 50c; 25c and '35c, 3
for $1 in the Down Stairs
Store.
Men's Half Hose
35c, 3 pair for $1, for black
silk plated, "seconds."
50c for white, tan and green
silk and white aitificial silk, "seconds."
If you are not stocked up for a long time ahead
with hosiery and "underwear, do not miss this opportu
nity of laying in supplies against certain future
advances.
There are both first and second grade goods in
this Sale, but today "seconds" are almost as desirable
as "firsts" and will give as good service. Some of the
best lots are limited. in quantities, so it will be well
to come early.
Please bear in mind that while the major part of
this Sale is on the West Aisle, LJain Floor, there is
also a large part of it, comprising the lower-priced
goods, in the Down Stairs Store.
Women's stockings at 15c,
25c and 50c in the Down
Stairs Store.
$1.35 for Richelieu ribbed black
and tan silk, "firsts," and black
silk; "seconds."
(Weit Aisle)
Men's half hose at ISc, 3
pair for 50c, and 25c in the
Down Stairs Store.
Women's Stockings
75c for artificial silk, black and
coloied openworked and plain col
ored thread silk, "seconds."
$1 for black and colored Kich
elicu ribbed and clocked thread
silk, "fiists" and "seconds."
$1.50 for white ingrain thread
silk full-fashioned with mer
ceiized tops and soles, "seconds."
$1.85 for white ingrain thread
silk, full fashioned, "seconds."
(Went AUIej
Children's Stockings
and Socks
25c for tan ribbed cotton stock
ings, ".seconds."
35c, 3 pair for $1, for fancy
top mercerized cotton socks,
"firsts"; black and white ribbed
mercerized cotton stockings, "sec
onds," and black, tan and white
ribbed cotton stockings, "firsts."
OVrat Ainlr)
Children's s o c k s and
stockings at 10c, ISc, 3 pair
for 50c, and 20c in the Down
Stairs Store.
. Fine New Domestic Rugs
Under Regular Prices
Knowing that visitois to the Furniture Sale will be looking
for new floor coverings and hoping to got these rugs at l educed
prices, we have brought in laige, new lots of Wilton, Brussels
and tapestry rugs and maiketl them lower than ordinary.
High-Grade Wilton Rugs
9x12 ft., $08.50 and $110 8.3x10.6 ft., $96.50 and $102.50
Wool Wilton Rugs
9x12 ft., $67.50 8.3x10.6 ft., $57.50
Body Brussels Rugs
9x12 ft., $57 8.3x10.6 ft., $52
Tapestry Brussels Rugs
9x12 ft., $32.50 ' 8.3x10.6 ft., $31.50
6x9 ft., $16.50
(SPtcnth l'loor. Chestnut)
New Shipments of Fashionable
White Silks for Summer
Silk broadcloth, $2.50 a yaul.
Silk jersey. $3.25 a yard.
Roth arc 32 inches wide, both
are washable, both arc high in
fashion at this minute.
Anil they will make smart Sum
mer frocks, separate skirts,
women's blouses, men's shirts and
undei Raiments.
(I I rut l'loor, Chestnut)
Our Regular Half -Yearly
Sale of Bedding
will open on Friday, August 1, but
as' in the Furniture Sale, the goods
will be ready on Monday morning
and selections may be made on
that day or on any of the other
three days of Couitey and In
spection, Tuesday, WcdncMlay and
Thursday, July 29th to 31st, and
(Mth Floor,
all purchases dated from Friday,
August 1st.
Our entire stock of mattresses,
pillows, bolsters and bedsprings
are in the Sale at l eductions of
not less than 10 per cent and in
.many instances much more from
regular prices.
Chrntnut)
SOIIER
GLiAEAWAY
SALE OF MEN'S
SHIRTS AID MECIT,
All Our Own Fine Goods, Sharply
Reduced in Price
This is a sale of extraordinary opportunity.
Consider: A great many men like our shirts and
neckties. They buy them right through the year at
moderate, regular prices.
Here is the opportunity to choose from a great col
lection of these same shirts and neckties at much less
than regular prices.
1400 Shirts Reduced
to $1.15 Each
Excellent percale and madras shirts of our regular
stock. Not bargain shirts, but Wanamaker shirts,
every one made up to our own particular specifications,
with full length, full width, first-quality ocean pearl
buttons and the best of workmanship throughout.
You can't get anything so good elsewhere at any
where hear such a price.
5101 Shirts Reduced
to $2.15 Each
This is a various collection from all kinds of fine
shirts, lots of them worth more than double the sale
price. Madras shirts, percale shirts, fiber imitation
silk shirts and even some silk shirts in large sizes.
125 Silk Shirts
Reduced to $5 Each
A chosen selection of silks in various colors; fine
negligees that many a fastidious man will delight in.
About 6000 Neckties -Reduced
to 50c Each
All sorts of four-in-hand ties. Good silks, mostly
half price. An excellent opportunity to lay in a supply
for a year to come.
(Miiln l'loor, Murkrt)
Monday the Great
Selection
In writing about this August Furniture Sale, nothing
is further from our wishes or our purpose than to boast
or to exaggerate.
Only somebody with a very imperfect understanding
of the character and scope of this event would try to
write anything better about it than the simple facts of it.
Certainly it'wo'uld be vain for anybody to try.
This Sale has no limitations that need to be covered
up by a glossy varnish of wordy evasions. If we make
what sounds like an exaggerated statement, be sure there
are sound facts and figures behind it.
Today, as they stand, these stocks are not only un
equaled, but they are unique.
Getting Down to Actual Facts
and Figures
In round figures there are 16,000 pieces of furniture
on the F.ifth, Sixth and Seventh Floors today, by actual
count. These are the floor samples of the stocks that are
back of the Sale.
They represent a variety from two to ten times
greater (in some instances it is a hundred times greater)
than can be found anywhere outside of the Wanamaker
Store.
The advantage of choosing from a variety two to ten
times greater than any other should be plain to everybody.
For one thing, it means that you, are twice to ten times
more certain of finding here the furniture you want.
The smallest number of patterns we show of any one
thing in standard furniture of everyday popularity is a
particular-type of desk, and of these we have more than
twenty distinct desions. Of other desks we show over
300 different types. In the edroom furniture there are
Stocks Will Be Ready for Inspection and
in the August Furniture Sale
wood bedsteads in 500 different patterns, bureaus in 400
different patterns, chiffoniers in 400 different. patterns,
and all other pieces in proportion.
The dining-room furniture is relatively abundant.
Of sideboards there are more than 300 different patterns,
of china closets more than 350, and so on.
The living-room and library section is a particularly
brilliant feature. Library and living-room tables are here
in more than 500 different styles. There are 70 different
types of daybeds and chaises longues.
There is a gathering of several thousand wicker and
kindred pieces on the Seventh Floor.
We print these specific facts as the quickest and clear
est illustration of what we mean when we say that not
only is this the greatest of furniture sales, but that it is
really the only sale of its kind.
Wliat of Quality ?
So far v& have said nothing regarding quality. But
people who 'understand what these Wanamaker Sales
mean are well aware that the only reason why we hold
them is because we have furniture of quality to put into
them. l
They are actSjp conditioned upon quality. They
shall undoubtedlVlSe discontinued if time ever comes
when we shall beunable to find furniture of our kind of
quality to put into them.
It is true that there i&a great deal of inferior furni
ture on the market.
But it is equally true thac we have never had such a
magnificent stock of high quality furniture as we welcome
you to see Monday, the first day of Inspection and Cour
tesy, in our August Furniture Sale of 1919.
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Monday, Tuesday, Wednesday and Thursday of next
week are Days of Inspection and Courtesy. Selections
may be made on any one of th&p days and all transac
tions dated from August lst.$jjf
All our stocks, includingfnce furniture, in the sale
at reductions of 10 to 50 per cent from prices which in
most instances have lately gone up in the open market.
Directory
Bedroom Furniture, Sixth Floor.
Dining-room Furniture, Sixth Floor.
Living-room, Library, Hall and Novelty Furniture,
Fifth Floor. ,
Wicker Furniture, Seventh Floor. ' .,
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