v. ,VN Sx avmm Via Cs. .liwvJn I It tf I' IT (?, . ' YH EVENING PUBLIC LEDGER-PHILADELPHIA, WEDNESDAY, JTOY 17, 191& ' '"' 'i u . , IV , . 1 t "'" V I . " "' ' ' "' """ - -.1 I .Kill . . Mil .. I . , ,. I -.. .., ...,- - ..- -I , , ,, ,, I I I ., .,..,. , FEAR SHORTAGE, PLAN liNVENTORY OF STEEL 'Danger of Slowing Up of Vital War Industries Causes Action 'SOME RESELL SUPPLIES Priority Regulution Forbids Such , Sales Unless Approved by Rcploglc Washington, July 17. Surface Indications of steel phortage rreat enough to slow up vital war In dustry nnd ship construction caused a "stir among the heads of the Oovern. menfs war agencies and resulted In action which, means p. call for an In ventory of steel stocks In the United States. At the same time, the war Industries board tightened Uh priority regulations by Issuing n warnlnu to certain manu facturers on the preferential list. The warning says: The attention of the war Industries board has been called to the fact that certain manufacturers now on the preference list for steel supply are reselling steel that has been de livered to them as a result of Gov ernment priority assistance. Tn order to prevent abuses of this pilorlty privilege, the hoard has pasted a resolution that. If any such sales are made hereafter without the approval of J. Leonard Replogle, director of steel supply of the war In dustries board, the manufacturer who Is responsible for those resales will be dropped from the preference list and will not receive further priority assistance. Shipping board officials made no se cret of the fact that the output of steel plates would have to be Increased If all shipbuilders live up to the speed the highly efficient yards are attaining 2 They said a shortage of steel already was distinctly evident tn "Spots." and the present plate milling -facilities must be augmented to assure the pro jected output of seagoing tonnage. It was said at the shipping board that many of the fastest shipyards are nearlng a schedule of Ave ships per way' per year and others soon will j reach a pace of four or three ships per way per year. Government officials have reason to believe that large stocks of steel are In the hands of manufacturers that might well be utilized for essential Government needs now. Adequate flgutes on the amounts of these stocks are not available, and Imme diate Inventories will be requested from big steel consumers. With the co-operation of the Depart ment of Justice, the War Department Is putting Into effect a system of control designed to protect the Go eminent in the procurement of all war materials. The new system' provides for a relew of every contract by boards of control, centrrllz'.ng of purchases of each com modity In a single bureau, standardiza tion of contract clauses, a 'daily fiscal suivi-y and also for public Information on War Dcpaitment needs. Upriatlon of this plan is expected to remedv conditions rexealed by the recent. anpu nf contingent fee agents and the raid ng or olfices of manufacturers over the doctor's reply, and. therefore, didn't the limlry The agents. It was charged, know whether he was accepted as a fu rei.e s-eel large fees for procuring Gov- ture son-in-law or whether he would be ernmunt contracts for manufacturers, the , kicked off the premliws If he went to fecb.lji-lng added to the price paid by the , 1 Gut eminent. Tile general staff recently ordeied that, except in cases of Immediate neces sity, no contracts should he made with sales agents, but direct with manufac turers t or "Jobbers carrying the stocks needed! PLANESBIG FACTOR IN STOPPING DRIVE Kept Allies Informed of Ger man Activity Before Blow Was Delivered By the United Press London, Ju'y 17 One of the chief causes In the lack of success of the Germans' fifth and the most amhliious drlte this year Is the great Improvement In the Allied Intelli gence work since the previous enemy effort. This Is due largely to our stead ily growing aerial superiority, which which renders eten partial, surprise at this time Impossible. Not only was the general locality but almost the exact frontage of the pros pective attack long known, enabling the most effectlte counter-preparations, among which was the massing of suffi cient reserves without denuding the lines to the north. a In these preparations, the extent of the American participation cannot now -be entirely revealed. Even if the present offensive Is merely checked, ' Instead of definitely held. It must so far be considered an Inglorious defeat, inasmuch as despite the lengthiest and most elaborate preparations, none of the German objectives has been achieved. The net result has been only isolated penetrations on comparatively lightly held front positions, without even dent ing the main buttlellne and this at the heaviest cost. The early supposition that this drive was probably a "side show" now seems erroneous. British and French military authorities generally agree that devel opments ahow the German concentra tion on both sides of Ttheims was too great to allow effective operations any where else until later. Mf-ftt"tf f. 4 i rWtNCI IMMENSE 5? nun"' m " f.MiniiUiEg AMkwkkkwr .i v BUSINESS CAREER OF PETER FLINT - - - A Story of Salesmanship by Harold Whitehead (Comright) Mr. Whitehead wilt antwrr uour busiurM Questions on buying, nellina. adrcrtlnlng nint riiipfoimtrnr. Auk uour qurslWnt clearly and Dire all llif acta. Your correct name nnd full nrfrtrrm mml br slimrrt to all tnantrir. 77ior which are anonymou mint be ignored. A listen a to technical (juration tclll be soil bv mail. Other nuentlont trill be annccred In IM column. The moat intertilling rlb (ems of fnqulrrr tclll be worm (nlo the lory of Peter Flint. CXt.II T FORGOT to write anything about our X Hound Table meeting Wednesdny night. Graham Is certainly stuck on the Idea of. having the salesmen of a Arm cli'n-wag things over at frequent Inter vals. "If anything worth while evei comes up at those meetings." he said. "or If eer you hear of a good selling stunt, don't forget to let me have It." "Why? Are you writing a book?" "N'ot exactly, but T hope to All one." 'What's It on?" "Money. It's a bank book I mean." "Oh I Well, at our last meeting 'C. C told us how he had swung an old grouch Into line by laughing at hnn. "He went Into the office of this old chap, who Is notorious for growling at everybody. As soon as 'C. CY got in side, the old chap snapped at him, 'Who are you, and what do you want?' " 'C. (Y answered him Just as gruffly, 'Cyril Orofton. Money, "'What the devil do you mean?' sa'd the man. "'Just answering jour question," snapped back "C. C " 'I don't know what you're after and t don't care, but the sooner you get out of this office the better pleased I shall be-. Bah!' " 'C. C at this began to laugh until the old chap said, 'Get out of that door there. What are you laughing at any how?" " 'l.'m laughing at you. You're such a funny old grouch. You're just work ing It off on me Instead of somebody else that's why I'm hanging around to give you a chance to get It out of your system you will be murti better for It.' Who s a grouch? I'm not a grouch. Then In a minute he said, 'I guess ( was pretty cross, wasn't I? I'm damned If III apologize, but I will let you tell me your story,' " 'C. C." then tackled him on the ques tion of life Insurance and got him to the point where he should see the doctor. But,' said 'C. C 'I fear I shall never draw any commission from that case That kind of person always has too high a nioou pressure. "A rnan needs plenty of assuranco to be able to talk to a prospect like that and still win his point," remarked Graham. "Yes,'' I replied, "I wouldn't dare tackle It unless I could get Doctor Forbes to report on It. Doctor Forbes Is one of the doctors of the company and he writes such an abominable hand that when he turns In a case he has to tell you whether he has accepted It or re jected it. "One of the fellows told quite a fun ny story about him: "It seems that he has a daughter, and a young man had been courting ler for some time. Sow, Doctor Forbes Is n cranky old cuss (J het he's got a hlgn bjood pressure). When the young fel low wanted to ask If he could marry the daughter he suffered badly from cold feet, so he wrote to the old chap Instead of calling. "In due time "he received an answer from the doctor, but he couldn't read calI unaiiy. ne remembered tie had a unuiii in a uius swre, ana. as urug clerks are expert at reading doctors' handwriting, he decided to turn the let ter over to hlin to see what he could make of It. "Without explaining anything about 'the letter to his chum, he parsed It over to him and said: 'Here's a letter I re ceived, old man, and I can't read It. I am going to leave It to you for an hoUr and see if you can make anything out Ul 11, "After a while he re'.urned to And out what the letter contained 'Well, old fellow,' he sa'd to the drug clerk, 'what do you make out of that letter?' " 'Poof ! that was easy.' The clerk handed him over a bottle of medicine, and added, 'Here you are! $1.15 please.' TODAY'S IIUSIXKS.H DPKJRAAr The rooster tloes the crowing, but It's the hen that lays the egg. Sent in by Miss P., London, Conn. What does thin mean to YOU? Business Questions Answered I nm a )ounir man. eighteen years of age, and I expect to sn on the road nhortly to tell mv Arm's products, tarnishes etc. Will ou please adtlse me tthat kind of a letter would be suitable to a good customer whom ou failed to see on our trip htoruch his city, a 'letter telling him you were sorry to hatn mtssrd him and trying to get his order through the mall la hard thing to get unless the letter Is one that pulls and Is cf fectlvo)? Your ihats have given me netv Ideas and I am sure they hate helped other toung, am bitious fellow a like mi self. W, V. H. The alne of a letter such as you speak of lies in Its "good-tvill-bulldlng ' power. You may not get many orders at once, but you will create the Impression that you are earnestly looking after the In terest of your customers and your con cern. That Impression will bear fruit. Try a letter of this nature: Dr. Wr 1 am really sorry that you were out when I called yesterday. Of course. I wanted to sell you some goods, but I also wanted the oppor tunity of saying "howdy-do" to you. It will be weeks before I shall be with you again, and between now and tnen .tou will De selling a lot of varnishes, etc. You will also have to buy a lot of them. Just because I was unfortunate enough to miss you is no reason why I should also miss your order. You know us well enough to be sure that your mall order will receive per sonal attent'on. Won't you look around and make up an order for us? By the bye, we have a dandy new . (here describe some new ar ticle a special that cannot be repeat ed, for preference) be sure to have some of these while they last. I will personally guarantee that they will please you. Addressed envelope Is Inclosed for1 your reply. With kindest personal regards,'. Respectfully yours. Change -this letter to At actual condl tlons, of course. Seeley's Adjusto Rupture Pad fKra Rciricy of a truu S0 " 6IEATEIT MPTUBE IETAINEI Tb asU-aajMtlaa faalam sf IMa rat ska It casii to mar. aja tta?aassE n at WIN. Moat nattim m slaisb i-Kicir. . . i inr ' 'UIHUUnNsV i ' .'. . ..iTT ALLIES HOLDING FIRM ALL ALONG NTHE LINE 1 j7lt AffAUkT . . IvWi. aiix GVJIIersOer IgebhanI rtrn Y3. Ouk hi assault btbbbpj. jAukoA M . 7T B j a m '-wrmt n uilljUJ,' 1 II 0W V CHATEAU &T, ofc 4tw2f" . "TT-C w. t. iMfS -4?uZrX$ W?B ft1?-? Monlmcrt XX -"-FerWijcwrelfJ I 1 & Verlus M. 1MIERS ORchai Renewed" German assault in the Vripny region anil in the I'runaj region, wct and east of Rheiim, rcspcrtielj, have been repulsed by the French. A fierce bailie is proceeding on the wooded slopes near St. Agnail, where llie German are seeking to enlarge the salient thrust into the Kram-n-Amrrii-an line. Slightly to the westward the Franco-American forces have cleared Comic wood anil retaken other important ground. Between Jaulgonne and Chateau-Thierry the Americans have entirely i-lea red the south bank of the Marne. The Americans alo have repulsed a new German attack on Vaux. The alme map shows the German line today and that held at the start of their offensive. Their gains are shown to be sli ght Allies Hold Germans Everywhere; Continued from Tnte Oim south of Chateau-Thierry and two miles nnd a half south of the Marnc. La Chapelle-Monthodon Is a mile and a half east of St. Agnan. These points are to the eastward of the original American sector.) French Resist Onslaught "Farther east, despite the sharpest attacks, the French held the enemy on the southern borders of Bouqulgny and Nesle wood. (Bouqulgny Is three miles northeast of La Chappefie-Mon-thodon. Nesle wood Iie3 to the east ward.) "The Germans made a powerful effort and penetiated the French posi tions, but were ejected by a counter attack. "Between the Marne and Rhelms, violent Aghtlng Is proceeding In Cour toa wood. (Courton wood extends southeast ward from Neuvllle-aux-Larrls, and Is one of the western reaches of the great forest of the mountain of Rhelms a principal German objec tive.) Hold Germans Near Klielms "In the Vrigny region (four miles southwest of Rhelms) an enemy attack failed. "East of Rhelms, local enemy at tempts were unsuccessful. In the Prunay region (seven miles southeast j of Rhelms) the Germans, trying an assault toward Bcaumont-sur-Vesle (two miles south of Prunay), were checked. "The French positions everywhere are being maintained." By the Associated Press On the French Front in France, July 17. The Germans have crossed the Marne at various places, giving them control of over twelve miles of the southern bank of the stream be tween Gland and Mareuil-Ie-Port. This operation cost them dearly, five brigades being destroyed as the troops were passing over, while hun dreds of their men are believed to have met death from the machine guns and bombs of aviators. The town of Gland lies about two md a half miles cast of Chateau Thierry and Mareuil-le-Port, about nine and a half miles northwest of Epernay. French Fight yaliantly Having met defeat in every effort to advance east of Rheims, the Ger mans turned their attention toward pushing the advantage they had gained west of that city. Strong columns which crossed the Marne tried dto ascend the river on both banks toward Epernay. Their power ful dashes were met steadily by the French, who contested every foot of ground. Americans Repel file Itlons Advices from the front state the Ger mans attacked the Americans at Prunay Ate time unsuccessfully, it is learned. (Prunay is set en miles southeast of Wide or coll ' and intrrctlng Bcokltt Looking Into Your Oi Eis." A Series of Eye Talks is Our Net Talk, Wed., July SI By Joseph C. Ferguson. Jr. "The Better We See, the More We Know." HAT this Is the- truth is proten conclu sively by the re sults of numbers of Investigations made among school chil dren. These investigations showed that In some schools as high as 70 of the "backward" pupils suffered from eye btrain. School children are not the only ones of whom this Is true. Workers In the home, the office or the Bhop are equally handicapped b y defective sight. . ,, , . . If you have the slightest suspicion that your eyes need attention, then go to an Oculist for an examina tion. If glasses ar required, have the prescrlpion Ailed by an experlen.-ed Prescrip tion Optician. Preseripttoa Optlrlaas , 8 10 South ISth St W D yOT Biamint Man 'This Talk from a eopyrltbl . aerie, ail rlhU raasrvsaV' v Craonn? e v 1 V t t Uheims. This Is the Arst Intimation that Americans arc Aglitlng'ln that sec- tor. The original American sector east ot Uheims Is nearer Maln-de-MassIges ) The Americans have accomplished mart els between Chateau-Thierry nnd Marcull-le-Port (on the south bank of the Marne, sixteen miles cast of Chateau-Thierry). In the region of Mareull-le-Port the Germans hate been drlten back three kilometers (one and three-quarters miles) from the Marne. Further southward the enemy gained three kilometers tottard Kpemny (fourteen miles south of Hhelms and twenty-Ate miles cast of Chateau-Thierry). But he is still thir teen kilometers from llpernay. Between the Marne and Uheims the Franco-Italian auny has repulsed all attempts, while between Uheims and Mnln-de-Masslges, despite the loss of rrunay, the enemy lias ndtanccd only three kilometers In three dns. Battles proceeded simultaneously on the right and left banks of the river. The German line of udvnncc appears to be Venteull on the northern bank and Oeullly on the southern. Position Confused The position Is somewhat .confused nnd it is difficult to tell where the opposing columns are. The Germans desire by this move ment evidently to turn the strong positions formed by the forest and mountain of Rheims from the south, as an effort at a frontal attack would probably lead to disaster. The gen eral impression is that the position Is favorable for the Allies, whose tenacity and preparedness unques tionably surprised the Germans, up setting their plans for a rapid initial success. AMERICAN WOUNDED ARRIVING IN PARIS TmrU, Julf 17. (By I. N. S.) With Americans facing the foe alongside of the French in all of the vital sectors of 'ie mlThtv Marne-Chamnagno battle front, the bloody struggle has continued the Allies delivering counter-assaults just as satagc as the lunges of the Ger mans. St. Agnnn and La Chappeile (south of the Marne River and eastward of the zone where the Americans threw the, Germans back to the northern bank of the rlter) hate been cleared of German troops by n series of Aerce counter-attacks by French and American re-enforcements. To the southwest and southeast nf Rheims the Germans have been thrusting ! violently againHt tne rrencn, American and Italian positions in an evident effort to close the pocket about Rheims. Fast of Rhelms, In the Champagne belt, the Germans hate been making tre mendous efforts to penetrate French de fensive positions, but the French lines I ? cfnns9ch&. 5 923 MARKET STREET C &rAtP HI 1 Ak fr-i 1 VJH 1 1 aKm $4.90 Silk Poplin Women's Percale House Dresses ,$J.29 Many trlmmfd with contrast lnr colors. All sizes. Skirts $0.00 1 Very dressy models , with sports poek ets. Fine qusllty ilk poplin in sum mer colorings. m SIB argairi Basement Extra Special 500 Women's & Misses' Silk Taffeta and $Q.98 Satin Dresses J Dozens of new styles for choice manv exnrHs!nsr fall'n . ..-.- ..:-- .. - - - . - - ilOO Woman'. Naw Voila Dresses $-$-Reduced ,frojtt & . mesaa JtasfcKK. t,,if. m ui style tnougnis. j.arae variety ot colors. tn sizes up 10 i. VOUZiEfib VOUZlERb x Foes Losses Mount are holding firmly. American troops I hate been rushed to the Champagne to reinforce the French, and aie In the thick of the flghting In that battle area. After making an InslgnlAcant gain in the Prunny sector the Germans tried to debouch, hut were buried back with heavy losses. The battle lias been marked bv tcirlfli- cannonading all along the line, with areas from twenty to thirty miles behind the front under shell fre. Amidst the battle smoke rolling up i from the battleAcld myriads of Allied I airmen sped back and forth, pouring tons ot destruction upon the Germans. The Germans, in the present lighting, ' are using an ami-tank gun similar lo me iuiiuser rine. u is nve reet lone and weighs thirty-six pounds. The cart ilage is rour indies long, w in ass pointed, and is highly penctratite. Germans captuted by the Americans call the offensive the "l-'rledensturm" I (peace offenslte). When the Americans began falling I back tow aids Conde (south of tin-I Marne) a French general suggested to I the commanding American generaMhat It was unnecessary to counter-nttack Im mediately, nnd that the Americans might have a rest. The American general courteously refused and ordered an at tack. Although the troops were tired out by their strategic retreat, they cheered madly at the order, while the French general couM not repress an en thusiastic smile. Cheering rrowria gathered about I lie railway station" tn Paris nnd lined the .lvtfa n. Hi flrMl IralntnAfl nf unlimleil Americans arrlted from the Marne. Am- ' bulances were backed up to tne stations i an hour before the arrital of the Arst j hospital train i lie cjowos surged For ward, offering to give aid. The wounded smiled from their cots as the Parisians brought forward great bunches of fra grant Aow era for them. OIBSffifewiJi A week or a month doesn't prove the true worth of a truck. What'll it do after YEARS of tough drilling? Several years have been built into the Master. Fact! Master Trucks At tcays Master. Larson Oldsmobile Co. 231-33 North Broad' Street TRUCKS I Important Showing and Special Pricing on gj Fall Dresses) of Unusual Individuality 9 lfl There Is a decided dlfferentness about he.se frocks that U such a lellef fmm eg 71 airy summer frocks. Satins and char meuse are combined with Fiencli surges in different effects. Home finished with silk fiinge and round collars Now panol or pleated hkiits. Georgette Silk Waists $0.00 The new collar effects, as well an those ulth embroidered . headed fronts. 80ms lace trim med. . - - - - .., ,-. ...- ft X 11 Children's $1.25 White ife I . n c sbtt'r.''lsa.l BM Lingerie AA. DRESSES OJC - w sBm i-sai .. Americans Outfight Kaiser's Best Shock Trx Cnnllnurd from rune One was to strike across the Maine In the i first twenty-four hours of the drive to I the line running fiom Chateau-Thierry I cast for eleven kilometers and then houthcast by south for six more kilo- , meters, where the American line , would ho Joined to the French line. Then on the following days it was 1 expected to swing further south on 'the Chateau-Thierry phot. Now, instead of being on the line, the Germans were where they were before the drive met our troops. They aie venting their wrath by sending over many thousands of high explo. nle and noxious gas shells, hut the Americans, too, are leplylng with ur tlllery fire, which thus far has pre ented them from trying again to ci oss the Maine between Chateau- ! Thiol ry and .Inulgonne. In other words, thexe American soldiers have here, as did the second I division northwest of Chateau-Thierry last month, blocked the enrmy driving 1 hard nt Paris I instc.id of ttio German line swing ing southeast fiom Chateau-Thierry It still swings northeast. No prediction I cm be made as to where 'it will swing In the next few days, but It Is enough i to say that It swings northeast. Ameilcan troops arc located at sev eral separated points on the western front, and those hcie near Chateau- Closed All Day Saturdays During July and Augugt 0PPENHEIMLLINS&(3 Announce for Thursday and Friday An Extraordinary Sale of Smart Summer Dresses 1000 For .Women and Misses Summer dresses of voile in stripes, polka dots and novelty figured designs, in tunic, surplice and ruf fled models, with plain or embroidered organdie collar and cuffs and belts of velvet or self material. Most Exceptional Values Ever Offered PiiniiiiniwniiiiiinM t giiniiuuiiHiniu s& Another Short Week Big Opportunities at MEN and young men will And the worsted suits (that have made Oak Hall celebrated as the home of worsted cloths) still predominating in the sale. ciq nn .. riru Uriio n ,. e..: tfiy.au tor UaK wall's all-wool suits worth J)5.UUS .WZZ.MI tor I J3 $25.00 for Oak Hall's all-wool suits worth $35,001 $32.50 for Oak Hall's all-wool suits worth $40.00 $35.00 for Oak FOR HOT JULY SUITS USUALLY SOLD FOR $8.50 AND $10 SERVICE Wanamaker & Brow ,,.; :vt'tt4 - Thierry have not yet lccelvcd In- formation ns to what our men did elsewhere. tlut they know what they did east of Chateau-Thierry, Men who havo seen fighting throughout the war say theio never win anything like the artillery prep aration of the enemy for this great est dilve yet made. Aieas one or two or three miles back of the lines have been so often heavily shelled before that such a story would not be worth telling. IJut this time the German shelled the front linos nnd he shelled the back lines. He shelled five, ten, twenty, thirty miles hack. All through yesterday morning shHls fell In the Meaux district, thirty miles away from the front. The same performance was repeated all along the fiont. This Is taken as an Indication that the Germans have perfected a new lone-iange cannon, which, while not of the range of the gun which has bombarded Paris, Is still of gi enter innge than the other guns they have nltherto used. Put only the most Intense shelling was near the lines. From the mouths of men who went through it I heard last night what it was like. Every one who rends the war news knows that a barrage is made bv firing large numbers of shells nt one time In the form nf n curtain of steel. Beginning at midnight Sunday, the Chestnut and 12th Sts. Three Models Illustrated Attractive a n 1 1 1 u a i r..i i w m i IT Hall's n -won suits worth ffi.-ill.lllJW Hall's all-wool suits worth $45.00 DAYS A FINE VARIETY $6.75 . ; rncmy laid a creeping barraitfti sector, which went five miles t means that, beginning at thefl bank of the Marnc, succcsslve'ja of steel swept over our sector,' Intervals, anrf this went hours. Back nnd forth( fromf rear, the curtain moved over ouf The Germans had another, than killing and maiming and t our men. While this firing wa,- helglit they brought up great of cam as boats to the northern;.) of the Marne. They had tried? a times unsuccessfully to put acroafl toon bridges, but had been thwa our fire. This time they broil canvas boats estimated at tODlt front, and, protected by the heavy. rage, sent oer the members of.aa gUHrd division, twenty men In a-W This began at 3 o'clock. Titai of men was large, but by 7 o'clock." Germans had landed a force cattfi at 15,000 soldiers in the sector hW the Americans. As soon as this "I could be organized the barrage iMMii; lifted fur some distance back, krilX"a uermans aaanccd. It Is only fan say that thse troops fought bray adxanclng In waves against oufs and machine gun Are, knowing. ji' lime mai one ny one their botU. being shot full of holes behind jtH t i f Dresses r m 6.75 Mi 1 - VI 51 M .. KJIIill'lHilllltlllilllffi'lllliIiBI'Illilllllii'illllllfflMllI'lllilllilllllllllllilllllllllll'lIISIIIilllHH uiiuw'iiiiiiiiiniiiiiiii'iniiiiiiiiiMiiiuiiMiiiiiiiiiiiiiiiiiiMiiiiniiiHHiii filled with Oak Hall .u 00 kaH 71 m &- v . ' OF TROPICAL CLOT READY TO GO IN uf . pp. i-Y1 Market at J I."'. ji frm-1?. mrteV
Significant historical Pennsylvania newspapers