WKK!lKKNRNKJmMwffls JW mm&mm EVENING PUBLIC LEDGER PHILADELPHIA, FRIDAY, MAY 31, 1918 . ' - .iKin"i.7iff.'a f "V jr'lffV&SZlfJte'W " JWN-JJ' Vffl r mm-'1. kv;i c (V7 r. -53 w.r a - :&e- ' ,' ' 3; fsrilaSm. f vlil m m W m B. I WV v " V iSoi -S,'lWJfMVi!iiAfc3jir-f. " HHfb&-Wy Ill I X'fJ Sh2arttaSu 1 Ira i. a M s m 'II a & HI i ,ia 5 . A1" - 11 1 'II I l J--?fbl i I II Ifiwni el c: rf,l,ll!! K X fm&i THE GOLDEN YEAR, mm Vers aw STRAWBTRIDGE MHHMnHMBBlMH 1MB 1(11 I WWMyv "I "1 W&Mk .J Od ey & CLOTHIER This business vas founded in 1S68 by Justus C. St raw bridge and Isaac H. Clothier. Now owned and controlled solely by the sons of the Founders Morris L. Clothier, Frederic H. Straw-bridge, Robeit E. Straw blidgc, Isaac H. Clothier, Jr., Francis R. StraWbridge. , Celebration Beginning To-morrow important Economy Event in Fifty Years Dollars' Worth of Yon Are Invited to the I he Most Hundreds of Thousands of Merchandise To , Be Dispose i a Practical Profit-Sharing Basis THE ANNIVERSARY SALE beginning to-morrow will bo for our custom ers the Golden Harvest of our Golden Year -the greatest year of the half-century career of this Store, and the most important event of the year! On the first of January we told you the entire year would bo ob served as the Golden Year, each season and each day to bo marked by some specific feature of advantage to our customers. This program has been car ried out to the letter. Many thousands of dollars which might have figured in legitimate profits have been distributad among our patrons through our daily "Golden Specials" and otherwise. But the pinnacle of the year's activities, the nc plus ultra of economic service in merchandise distribution, comes in June, the month which rounds out the Store's full fifty years of service to the public. Our Anniversaries of the past ten years have been made memorable by our great June Sales so well known that the mere announcement of their recurrence has brought great throngs from far and near and our' assurance that THE GOLDEN YEAR ANNIVERSARY SALE WILL BE THE MOST IMPORTANT OF ALL SALES will attract tens of thousands to whom the opportunity to SAVE MONEY has an even stronger appeal now than in normal times. That conditions in the mercantile world are not normal is almost uni versally understood. Cost of producing merchandise of every description has increased and in most lines the increase has been more rapid in the past year than in the three preceding years. Therefore, while our policy has always been to anticipate a rising market by heavy purchases long in ad vance of actual demand, this policy has been of greater advantage to our customers this year than formerly and especially so in our preparations for this great Anniversary Sale, for which we have long been planning and buying. Every department manager has definite orders to provide a diversified assortment and large quantities of merchandise at PRICES MATERIALLY BELOW THE MARKET VALUE. When such merchandise can be pro cured in the manufacturing market at a substantial concession in price and scores of manufacturers have made such concessions we as well as our customers share the benefit. But in numerous instances we shall have to cur tail profits in order to insure the necessary variety and the necessary reduc tion in price to make this a month of EXTRAORDINARY ATTRACTIONS. Thousands of Opportunities for Saving Throughout the Store Women's Light-weight Coats Silk and Cotton Waists Cloth and Washable Skirts Misses' Suits and Dresses Girls' Summer Dresses Misses' Wash Skirts Thousands of Stylish Corsets Silk and Cotton Petticoats Dainty Dresses for Babies Women's Muslin Underwear Trimmed and Untrimmed Hats Thousands of Yards of Silk Colored Cotton Dress Goods Dainty White Dress Goods Summer Shoes and-Oxfords Thousands of Handkerchiefs Dress Linings and Trimmings All Kinds of Leather Goods Men's Shirts and Neckwear Belts and Suspenders Fans and Belts Pure Candies Leather and Fabric Gloves Women's Summer Suits Silk and Cotton Dresses Hosiery and Underwear Umbrellas and Parasols Silk and Leather Hand Bags and Strap Books Jewelry and Silverware Knitted Sports Coats Sewing Machines Wall Paper Watches and Clocks Toilet Preparations Thousands of Books Embroideries and Laces Neckwear and Ribbons Bed Spreads Automobile Supplies Stationery, Hammocks Golden Special To-morrow Five Hundred $30.00 to $40.00 Suits for Men, $23.50 Foi this Golden Year Annierary Sale vc have many ex traordinary values in eciy depaitment, and hundreds of these will be found thioughout the Stoie to-moriov, although we shall not attempt to describe any except the GOLDEN SPE CIAL for the day. This is a wonderful lot of Men's and Young Men's Spung and Summer Suits, of fine woisteds and cashi meies (including tiopical woisteds), from one of our very best manufactuicrs Regular $30 00, $35.00 and $40.00 values, at $23 50. Rcgulai sizes, 34 to 44; stout sizes, 38 to 1G; 6lender sizes, 36 to 42. 4 fittwq Golden Spccwl for the first day of our Golden Yea) Annuel sm u Sale. Mrawonutfo a. Lioimer crcunu rioor, nasi 0&?Q 05 S&8Kd! Men's Summer Suits Men's Custom-made Suits Boys' Clothing and Hats Men's and Boys' Bicycles Metal Beds and Bedding Straw and Panama Hats Photographic Supplies Household Linens Towels and Toweling Housekeeping Cottons Special Victrola Outfits Premier Phonographs Boys' Waists and Shirts Notions in Great Variety Negligees and Kimonos Woolen Dress Goods Army Sweaters, Blankets Women's House Dresses Art Needlework Supplies Rugs in Wonderful Variety Carpets, Mattings, Linoleums Curtains and Curtain Materials Dinner Sets, Miscellaneous China, Cut Glass, Art Wares Great Values in Furniture Pianos and Player-Pianos Refrigerators, Cooking Utensils, Housefurnishings Baby Coaches, Toys, Games Sheets, Pillow Cases, Muslins Blankets and Comfortables Pictures, Lamps, Shades, Mirrors Trunks and Traveling Bags Sporting Goods STRAWBRIDGE & CLOTHIER MARKET STREET EIGHTH STREET FILBERT STREET m 'fa " I ,SM5' If J'fj kSBS jr JTlJ A-. C 5i t-i.orjm .. EsG ymw 4 -ou vd . K' H" rao ." 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Significant historical Pennsylvania newspapers