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EVENING PUBLIC LEDGER PHILADELPHIA, FRIDAY, MAY 31, 1918
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THE GOLDEN YEAR,
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STRAWBTRIDGE
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& CLOTHIER
This business vas founded in 1S68 by Justus C. St raw bridge and Isaac H. Clothier. Now owned and controlled solely by the sons of the Founders Morris L. Clothier, Frederic H. Straw-bridge,
Robeit E. Straw blidgc, Isaac H. Clothier, Jr., Francis R. StraWbridge. ,
Celebration Beginning To-morrow
important Economy Event in Fifty Years
Dollars' Worth of
Yon Are Invited to the
I he
Most
Hundreds of Thousands of
Merchandise
To , Be Dispose
i
a Practical Profit-Sharing Basis
THE ANNIVERSARY SALE beginning to-morrow will bo for our custom
ers the Golden Harvest of our Golden Year -the greatest year of the
half-century career of this Store, and the most important event of the
year! On the first of January we told you the entire year would bo ob
served as the Golden Year, each season and each day to bo marked by some
specific feature of advantage to our customers. This program has been car
ried out to the letter. Many thousands of dollars which might have figured in
legitimate profits have been distributad among our patrons through our daily
"Golden Specials" and otherwise.
But the pinnacle of the year's activities, the nc plus ultra of economic
service in merchandise distribution, comes in June, the month which rounds
out the Store's full fifty years of service to the public. Our Anniversaries of
the past ten years have been made memorable by our great June Sales so
well known that the mere announcement of their recurrence has brought
great throngs from far and near and our' assurance that THE GOLDEN
YEAR ANNIVERSARY SALE WILL BE THE MOST IMPORTANT OF
ALL SALES will attract tens of thousands to whom the opportunity to SAVE
MONEY has an even stronger appeal now than in normal times.
That conditions in the mercantile world are not normal is almost uni
versally understood. Cost of producing merchandise of every description
has increased and in most lines the increase has been more rapid in the past
year than in the three preceding years. Therefore, while our policy has
always been to anticipate a rising market by heavy purchases long in ad
vance of actual demand, this policy has been of greater advantage to our
customers this year than formerly and especially so in our preparations
for this great Anniversary Sale, for which we have long been planning and
buying.
Every department manager has definite orders to provide a diversified
assortment and large quantities of merchandise at PRICES MATERIALLY
BELOW THE MARKET VALUE. When such merchandise can be pro
cured in the manufacturing market at a substantial concession in price
and scores of manufacturers have made such concessions we as well as our
customers share the benefit. But in numerous instances we shall have to cur
tail profits in order to insure the necessary variety and the necessary reduc
tion in price to make this a month of EXTRAORDINARY ATTRACTIONS.
Thousands of Opportunities for Saving Throughout the Store
Women's Light-weight Coats
Silk and Cotton Waists
Cloth and Washable Skirts
Misses' Suits and Dresses
Girls' Summer Dresses
Misses' Wash Skirts
Thousands of Stylish Corsets
Silk and Cotton Petticoats
Dainty Dresses for Babies
Women's Muslin Underwear
Trimmed and Untrimmed Hats
Thousands of Yards of Silk
Colored Cotton Dress Goods
Dainty White Dress Goods
Summer Shoes and-Oxfords
Thousands of Handkerchiefs
Dress Linings and Trimmings
All Kinds of Leather Goods
Men's Shirts and Neckwear
Belts and Suspenders
Fans and Belts
Pure Candies
Leather and Fabric Gloves
Women's Summer Suits
Silk and Cotton Dresses
Hosiery and Underwear
Umbrellas and Parasols
Silk and Leather Hand
Bags and Strap Books
Jewelry and Silverware
Knitted Sports Coats
Sewing Machines
Wall Paper
Watches and Clocks
Toilet Preparations
Thousands of Books
Embroideries and Laces
Neckwear and Ribbons
Bed Spreads
Automobile Supplies
Stationery, Hammocks
Golden Special To-morrow
Five Hundred $30.00 to $40.00
Suits for Men, $23.50
Foi this Golden Year Annierary Sale vc have many ex
traordinary values in eciy depaitment, and hundreds of these
will be found thioughout the Stoie to-moriov, although we
shall not attempt to describe any except the GOLDEN SPE
CIAL for the day. This is a wonderful lot of Men's and Young
Men's Spung and Summer Suits, of fine woisteds and cashi
meies (including tiopical woisteds), from one of our very best
manufactuicrs Regular $30 00, $35.00 and $40.00 values, at
$23 50. Rcgulai sizes, 34 to 44; stout sizes, 38 to 1G; 6lender
sizes, 36 to 42. 4 fittwq Golden Spccwl for the first day of our
Golden Yea) Annuel sm u Sale.
Mrawonutfo a. Lioimer crcunu rioor, nasi
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Men's Summer Suits
Men's Custom-made Suits
Boys' Clothing and Hats
Men's and Boys' Bicycles
Metal Beds and Bedding
Straw and Panama Hats
Photographic Supplies
Household Linens
Towels and Toweling
Housekeeping Cottons
Special Victrola Outfits
Premier Phonographs
Boys' Waists and Shirts
Notions in Great Variety
Negligees and Kimonos
Woolen Dress Goods
Army Sweaters, Blankets
Women's House Dresses
Art Needlework Supplies
Rugs in Wonderful Variety
Carpets, Mattings, Linoleums
Curtains and Curtain Materials
Dinner Sets, Miscellaneous China,
Cut Glass, Art Wares
Great Values in Furniture
Pianos and Player-Pianos
Refrigerators, Cooking Utensils,
Housefurnishings
Baby Coaches, Toys, Games
Sheets, Pillow Cases, Muslins
Blankets and Comfortables
Pictures, Lamps, Shades, Mirrors
Trunks and Traveling Bags
Sporting Goods
STRAWBRIDGE & CLOTHIER
MARKET STREET
EIGHTH STREET
FILBERT STREET
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