K-y- -mK ',- 7ti :- H:t'-'R-"SV y v c; rI . EVENING PUBLIC EEPaER-PHlEADELPJirA, TOff SPAY, FEBRUARY 5, " 1918' t j-? ," f.'?i1r atf "ITi1' !toN, wJ T I'jfWA T f 70 Manufacturers and Merchants 3 Who Vlue the Touchstone of ldH)ertising w.?$FVFruM!wry v ; ' . 7 -: - .7;,7fi 1 & f IP l;' i III Don t depend upon old ways alone to utilize the great new forces the world is developii Don t figure on getting back to where you were figure on getting ahead. New currei have been turned on. Business is vibrant with new possibilities. Things will never agi be just like they were. Readjust your advertising before it readjusts you. T The world has been converted into a gigantic reel of brilliant, vivid pictures history in the making. We have become a nation of photo gazers -reading the lurid story from week to week in the photographic repro ductions of the news. There is no gainsaying it the picture gets across as never before. Your advertisement, showing live photographs of your goods life-like repro ductions by intaglio, in close company and in the same tint with the graphic news photographs, glows with an incandescence which literally pulls the attention. Nothing is left to the imagination; the story is told all without words. You big, national advertisers have been barred from this most effecl form of advertising because it gave you small circulations only. The Hec newspapers have put the multiplication table to the pictorial gravure sec To be able to secure advertising in such a section, with over one and a million circulation, provides such a new and powerful method of reaching public that neither you nor your advertising agent can overlook it justice to your appropriation. The Giant of Gravure Publications HEARS S r 1 f Bmr ,r HH LWWW Ek MiKxWw mE& MLwLW vim Issued weekly as a SEPARATE SECTION with The New York Sunday American t ' ' - ' The Chicago Sunday Examiner The Boston Sunday Advertiser and American Circulation Over 1,500,000 Every Sunday s FIRST ISSUE TO APPEAR SUNDAY, MARCH 3, 1918 This new gravure photographic Section will have all the pictorial resources of The International Film Service The International News Service The Hearst-Pathe Weekly and The News-Gathering Organizations of the Hearst Newspapers Pictorially, it will have no rival in this or any other country. In circu lation it stands with the very largest weekly and monthly periodicals. Because of its great circulation, advertising space in Hearst's Pictorial Gravure is being sold at less per thousand of circulation than in any gravure section ever published. The rate is much lower than that of any national periodical of equal circulation. i Newspaper readers are today more responsive to well-considered attractive advertising than ever before. Merchants in various cities hayj aireaay learnea tne special proauctiveness or tne gravure section in added attractiveness made possible by the splendid art work and the coi vincmg, life-like photographs. While we are making a special appeal to national advertisers, who mi use the entire million-and-a-half circulation, and contracts and ord from representative national users of space are coming in rapidly, it is n our purpose to exclude local merchants from the advantages of section. l. .k T H I D I . L& m I M Am m. m. mi m Im J. M. f M. - . A M- . '.. ojpate win cu&u uc auiu lur raui or ine inree cities separately at rates pr portionate to the individual circulations of the papers. The entire space is necessarily limited, and will be kept limited. Don't wait until it is all contracted for. Write for particulars and rat or tor a representative to call, or request your advertising agent to au cu nine. A. X Kobler, Advertising Manager, American Circle Building, New York i ' J. AT1 9 ,VJMB jj. VV'f . ertT-' l .Sit BMF, JLLL J t, v Tt3i t 1 f K .? 1 If t UJiiv'&riJ." JL ?Mtf- Vrtfi. ii.4.1Ka .&'iJSUJ.A,KSIk w- r cKut . j.' '"ivj ajsstfaMf' Jiisit iaj BKIa w'jyLJA r
Significant historical Pennsylvania newspapers