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. EVENING PUBLIC EEPaER-PHlEADELPJirA, TOff SPAY, FEBRUARY 5, " 1918'
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70 Manufacturers and Merchants
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Who Vlue the Touchstone of
ldH)ertising
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Don t depend upon old ways alone to utilize the great new forces the world is developii
Don t figure on getting back to where you were figure on getting ahead. New currei
have been turned on. Business is vibrant with new possibilities. Things will never agi
be just like they were. Readjust your advertising before it readjusts you.
T The world has been converted into a gigantic reel of brilliant, vivid
pictures history in the making. We have become a nation of photo gazers
-reading the lurid story from week to week in the photographic repro
ductions of the news.
There is no gainsaying it the picture gets across as never before.
Your advertisement, showing live photographs of your goods life-like repro
ductions by intaglio, in close company and in the same tint with the graphic
news photographs, glows with an incandescence which literally pulls the
attention. Nothing is left to the imagination; the story is told all
without words.
You big, national advertisers have been barred from this most effecl
form of advertising because it gave you small circulations only. The Hec
newspapers have put the multiplication table to the pictorial gravure sec
To be able to secure advertising in such a section, with over one and a
million circulation, provides such a new and powerful method of reaching
public that neither you nor your advertising agent can overlook it
justice to your appropriation.
The Giant of Gravure Publications
HEARS
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Issued weekly as a SEPARATE SECTION with
The New York Sunday American
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The Chicago Sunday Examiner
The Boston Sunday Advertiser and American
Circulation Over 1,500,000 Every Sunday
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FIRST ISSUE TO APPEAR SUNDAY, MARCH 3, 1918
This new gravure photographic Section will have all the pictorial
resources of
The International Film Service
The International News Service
The Hearst-Pathe Weekly and
The News-Gathering Organizations
of the Hearst Newspapers
Pictorially, it will have no rival in this or any other country. In circu
lation it stands with the very largest weekly and monthly periodicals.
Because of its great circulation, advertising space in Hearst's Pictorial
Gravure is being sold at less per thousand of circulation than in any gravure
section ever published. The rate is much lower than that of any national
periodical of equal circulation. i
Newspaper readers are today more responsive to well-considered
attractive advertising than ever before. Merchants in various cities hayj
aireaay learnea tne special proauctiveness or tne gravure section in
added attractiveness made possible by the splendid art work and the coi
vincmg, life-like photographs.
While we are making a special appeal to national advertisers, who mi
use the entire million-and-a-half circulation, and contracts and ord
from representative national users of space are coming in rapidly, it is n
our purpose to exclude local merchants from the advantages of
section.
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ojpate win cu&u uc auiu lur raui or ine inree cities separately at rates pr
portionate to the individual circulations of the papers.
The entire space is necessarily limited, and will be kept limited.
Don't wait until it is all contracted for. Write for particulars and rat
or tor a representative to call, or request your advertising agent to
au cu nine.
A. X Kobler, Advertising Manager,
American Circle Building, New York
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