?3U' f. vwy, ,TV.1 ,..,. ''" ,-.'. .- , 'IWffjBV Jt71?t -.'.. ; "vh rKSTwrw It , -;rcWira Br JtlK'ft-. J, 7 . f i-nKMT JiTI nH ft- vs. ii I ;: .'..I ! T.!. 3 E K "Oral .-: .':; . iNnuH "m Advertising agents have grown with advertising The Philadelphia manufacturer who enters, upon advertising now can do so with an assurance of success greater than has ever before been possible. The pioneering has been done for him. Years of constant activity and steady progress have made every factor in ad vertising more effective, more certain. The leading publications today open up a more intensive market, with cir culations that can be traced and meas ured, with an influence that is known and established. Readers are lending a keener atten tion to the advertising pages. Merchants realize better the power of advertising and are swayed by it. Salesmen know how to grasp it and apply it to their own selling program. And the men who execute advertis ingthe advertising agents are more capable than ever. They have 'behind them years of experience. As the volume and the importance of advertising have grown, the agents have grown. The demands it has made upon them have added to their equip ment, widened their scope. The universal speeding-up of com petition has driven home to them a deeper appreciation of what must be done in order to make advertising pay. They have seen and shared in the development of huge selling campaigns in one field after another. They have faced new problems and overcome them with new methods. They have trained themselves to apply to one industry the lessons learned in another. They have concerned themselves not only w !th sales, but with every department of the modern busi ness organization. The advertising agent therefore is today in a better position than ever not only to fortify against mistakes and eliminate risk, but to render practical, constructive help in building a solid, permanent structure of commercial success. There are in Philadelphia, as in other important centers, advertising agents who are thus skilled, and through whom the Philadelphia manufacturer may command the accumulated ex perience and momentum of a generation of advertising. THE CURTIS PUBLISHING INDEPENDENCE SQUARE, PHILADELPHIA COMPANY IT Mil vi! i'm ttli U'i i K w jr iiilll H .VI kulA. The Ladies' Home Journal The Saturday Evening Post , The Country Gentleman r : f-!.' ,w v-' y M ff ru t 5 4S btirvm&v m it k,-' lr . . . -v ".. fciJ, .. V , . .. -. x ... V" ,J,. i.tari -".i-i'-M fi-m-Ktty ;t.v- HM'JS'J.kmi$iil ux.. t ai.j-mj" ,n- i iMBjtf-.'LJiAamm ;WW kjrSkV ApMIPlH9uiB!BCBV k ,:.::, wiuL - -,c:': rz, yjrj'vyAMi: S&uki .AfM-c:xz &.
Significant historical Pennsylvania newspapers