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Advertising agents have
grown with advertising
The Philadelphia manufacturer who
enters, upon advertising now can do so
with an assurance of success greater
than has ever before been possible.
The pioneering has been done for
him.
Years of constant activity and steady
progress have made every factor in ad
vertising more effective, more certain.
The leading publications today open
up a more intensive market, with cir
culations that can be traced and meas
ured, with an influence that is known
and established.
Readers are lending a keener atten
tion to the advertising pages.
Merchants realize better the power
of advertising and are swayed by it.
Salesmen know how to grasp it and
apply it to their own selling program.
And the men who execute advertis
ingthe advertising agents are more
capable than ever.
They have 'behind them years of
experience.
As the volume and the importance
of advertising have grown, the agents
have grown. The demands it has made
upon them have added to their equip
ment, widened their scope.
The universal speeding-up of com
petition has driven home to them a
deeper appreciation of what must be
done in order to make advertising pay.
They have seen and shared in the
development of huge selling campaigns
in one field after another. They have
faced new problems and overcome them
with new methods.
They have trained themselves to
apply to one industry the lessons learned
in another. They have concerned
themselves not only w !th sales, but with
every department of the modern busi
ness organization.
The advertising agent therefore is
today in a better position than ever not
only to fortify against mistakes and
eliminate risk, but to render practical,
constructive help in building a solid,
permanent structure of commercial
success.
There are in Philadelphia, as in
other important centers, advertising
agents who are thus skilled, and through
whom the Philadelphia manufacturer
may command the accumulated ex
perience and momentum of a generation
of advertising.
THE CURTIS PUBLISHING
INDEPENDENCE SQUARE, PHILADELPHIA
COMPANY
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The Ladies' Home Journal
The Saturday Evening Post
, The Country Gentleman
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