TO&MPWf . f. "'A . W -1 " '" - .' TQWKu' J - ' - I . J'.v .. if.v Ti J' V ' C' ' AT . . -WWTBbbbWTj. . F' rER-PHILADELPHIA, FRIDAY, APRIL 6. 1917 JLL EVENING . , imti 'i r-u " im Gintbel Brothers Store 0c;j d 5:50 Gimbel Brothers Store Closes at 5:30 Gimbel Brothers Friday, AprWltftf. , You Have Seen! Gimbel Service is Different and Beii U3 Wave aside intention, protest-claims; wave aside anything and everything that obscures fact. Year in and year out the Gimbel Store persistently and consistently has led in value giving and not through smirk posing of running a store for the love of the public. Good service isn't born or maintained by "bein as it's you" methods. Merchandising is applied science and a store can be driven on safe, sure lines, as well as can be a factory or bank. JVl ' 1 It is a question of deciding on methods and then holding to those methods. It woul ,, be as foolish to wobble as for a tight-rope walker to lose his poise. The Gimbel Store's goal is vast volume of business and it is winning the goal b; winning the public. And there is only one real way to win and hold your favor; to seryi I 1 i 1 1 " ' best, in every tmng mat goes toward giving you satisraction. f iir f Easter Millinery Fff prrepam"on Eter Made Especially in Hais.at $5 to $18.50 Flare brim hats perfectly fascinating 1 Newest sailors with straight or upturned brims. Transparent hats. Shiny straws. Hate in Every Popular Color in Black in Black With Colors Flower-trimmed hats how well the go with Flower-gay Easter ! Wing and -ribbon-trimmed hats smart as smart can be. Hats with ostrich edgings and bandings. At $5, $6, $7.50, $8.50, $10, $12.50, $15, $16.50, $18.50 And a "Special" at $8.50 of Ostrich-Feather Hats in New Shapes When the feathers match, the brim-facing contrasts. Gimbcls, Millinery Salons, Third floor In the "Easter Annex" or The Thoroughfare, First Floor, Hats, $5, $7.50 J 1 At $7.50 Be Early Tomorrow for Boys' Easter Sitits vvvvvvvvvvvvvvvvvvvvvvvvvvvvvvvlvvvvvvtvvvtvvMl From the Best Three Mills in America Women's Silk Stockings at $1.15, $1.75 and $2.25 In every shoe-matching shade and street-shade that you'll see on the Boardwalk Easter Sunday. Qualities are right. Good range of sizes. At $1.35 and $2 Novelty styles, "drop-stitch" styles, stripes and "fancies." Especial preparation, besides, at $1.15, $1.50 and $1.75 for the women who want very good white or black silk stock ings. Special preparation in grays, ton and nnttv. phnmnatrne and "Palm Beach sand" at Goc, $1.15, $1.75 and $2.25. At 65c Black, White and Over Fifty Colors. Stockings and Socks for chil drenat 25c, 35c and 50c. Children's silk Stockings, at 50c to $1.25. i Gimbels, First floor. For Easter New-Color-Touched Crepe Collars For Women Fashioned of white Georgette crepe. Back of collar decorated in quaint designs formed of silk threads in color-blend of blue-and-gold, green-and-gold. and green-and-red. Collar is hem stitched all around; $2. Collar-and-Cuff Sets of spor tussah in oyster white, trim med in cream filet lace; square collar and new pointed cuffs. At $1.50 a set. Dainty Collar-and-Cuff Sets of white net edged in two fluted ruffles of point d'sprit. At $1.50 a set. Vestees of Georgette crepe; jquare back collar hasfour wide tucks; tiny pearl buttons trim the front. At $2.25. Gimbels, Neckwear Store, First floor. V Women's Coats fpr Easter Biggest Variety of Styles, Cloths, Colors in Town Pretty sweeping statement but here, are the coats so that you can prove for yourself. Besides Gimbel Values Are Greatest Which our daily sales records prove you've found out. At $10.75, black or navy blue wool serge coats. At $12.75, plain velour coats, checked .velour Coats, wool poplin Coats black or blue. Between $15 and $16.75 Over Thirty Styles Variously : pine wool serges, poplins, gabardines; in black, blue, rookie. Plain velour Coats in gray, green, rose, magenta, Alice blue and mustard. Check velour Coats. Silk poplin Coats dark blue. And at $25, $29.75, $32.50 and $35 Latest Paris and London models reproduced in Poiret Twill French Vcl6ur French Serge Duvetync Suede Bolivia Gabardine. And rich, beautiful silks. Hundreds in This Spring's "Dream-Colors" or Black or Blue Gimbels, Salons of Dress, Third floor Five New Models in Women's Fiber Silk Sweaters, $13.50 All the wanted plain colors and some two-toned shades. Deep sailor collars, two generous pockets and sash with tas seled ends. Unique block designs are formed of cross-wise stripes meeting vertical stripes. Stunning novelty silk sweater Coats at $21.50 to $45. "Middy" Sweaters for misses. Of fine wool in the wanted colors, at $5.50. Gimbels, First floor Women s Easter Pumps Have the Prettiest "Lines" Whether walking-pump or dress-pump. Colonjals, too. And oxfords and the ties that are mid way between pump and oxford. Seventy-Five Styles at $5 to $8.50 Twenty Styles at $3.50 to $4.50 Every sort of heel from practical walking-heels, to ex treme "Louis." Gray, Black, Tan ana White Variously patent leather, gun metal, glazed, mat kid and French kid, buckskin, nubuck and canvas. Sports Shoes at $8 and $8.50 Beautiful Slippers at $5 to $9, She'll need both 'for the Easter visit. Contrary to expectations of many, last-day-beforc-Eastcr choosing of the boy's new suit (or overcoat) will prove easy and a pleasure lor The 'Must In" Latest Styles Await These $10 Norfolk Suits (with extra knickerbockers) at $7.50 pinched-back models with thrce-picco belts for ages 7 to 18 jears. These $12.50 Norfolk suits wun extra knickerbockers) at $10--fancy tweeds and cassimcres either pinched back, or yoke-back or plated-back styles, lor ages o to i years. ; p These Blue Serge Norfolk Suits at LXClUSWely 2J1U "noDDiest oi tnc nooDy- paicn pocket models with three-piece belts, for ages 8 to 17 years. Boys' First Long-Trouser Suits, $15 Boys' $7.50 Reefers or Top Coats at $5 Newest models in blue serge and fancy tweeds. Blue serges, covert-cloths, fancy tweeds and shepherd checks. Gimbels, Third floor. Young Men Are Enthusiastic About the New "Belt Around" Suits and Overcoats Miffgg!Top Coats and Dresses Will Be Prominent in the Easter Promenade A season for top coats and dresses for the young miss so says Paris. At Gimbels every demand of fashion is ful filled. New Arrivals Make the Showing for Saturday Wonderfully Varied and Complete Spring Top Coats in a host of styles Empire effect or full ripple; some give a fitted appearance. Collars in the popular variations, but all are large. As to pockets, there is no curbing them ! Of velour, checks, poplins and gabardines. With Prices $15 to $47.50 And every conceivable shade such as taupe, gold, shadow lawn green, robin-egg blue, mist, pearl, rose and green. In 14 to 20-ycar sizes. Prettiest Easter Frocks at $10 to $59.75 Taffeta and Georgette ciepe the favorite fab lics in some instances they are combined. Straight lines arc featur ed. Any wanted color. Charming Confirmation and Graduation Dresses, at $7.50 to $55. Smartest Tailored Suits at $15 to $85 Suits of distinction many are copies of im ported models. Sports and dress fashions. All ih.ides. Girls' Coats at $5.75 to $25 Delightful Easter fash ions for girls of 5 to 15 Girls' Coat, at $16.73. Misses' Coat, at $25 years. Top Coats of velour checks with deep convertible collars, at $7.95. For ages 8 to 15 years. Coats for the little girl of 5 to 8 years, at $8.93. Of silk poplin In semi-Empire effect. ' Dress Coats of taffeta in high colors, at $13.75. Other models, at $5.93, $7.50 to $16.75. ' At $16.75 are smart Dress Coats of poplin with deep collars inlaid in silk: shirred pocRcts; all-around strap belt. In navy blue, reseda and bisque. For ages 8 to 15 years. Style as pictured. Taffeta Dresses for Growing Girls In Copenhagen, rose, navy blue and green. Straight lines or waist models. Many show fancy pockets. At $10, $13.75 to $23. For ages 10 to 16 years. Girls' white lingerie Dresses, at $3 to $19.73. Gimbels, Salons of Dress, Third floor. at Gimbels in Jit ;Kuppenheimer I Suits and Overcoats $20 to $40 flmL GlflllM Exclusivity at Gimbth in t ,'.-j I Society Brand Suits and Overcoats at $20 to $40 A H ft sil ,i'i K4 t ' iivy wc , i J$$ tottifty Irani nxn ,"tf m Tfc ,'fr i. "M lien's Welbrd Shoes at $6.50 to $8.50 New models. Variously tan, gun-metal and dark brown. Gimbels, Second floor The Easter Veil It may be a new Vision Veil. These in black, brown, taupe and navy, at 50c a yard. At 35c a yard, value 50c, arc Mesh Veil ings in scroll and floral designs. In black, brown and taupe. Gimbcls, First floor J i Selection at Gimbels is broadly comprehensive of the coun try's best and, besides these two famously fine makes of clothes, other approved makers are represented at $15, $17.50, $20 and up'to $30 for Spring Suits and Overcoats. A SPECIAL $25 Belt-around Overcoats at $17.50; quar ter silk-lined; shown in flannels (blue, brown, green) ; tweeds, cheviots, knitted fabrics, covert cloths. I A SPECIAL Gimbel demonstration in value giv- $ 1 C ing, in these Suits and Overcoats at X O I Gimbels, Second floor, Ninth Street l vvvvvvvvvvvvwvvvvvvvvvvvvvvvvvvvvvvvvvvvvt Men's HATS for Easter Correct Styles and Colors in "Stetson" and "Lenox" The military cftcct is what is sought this spring and as the military hat is the soft hat. the soft hats have the call. But all colors are good, not necessarily the khaki-color: bands arc narrow or wide, as you please, and the majority match the hat in color, though i there are contrasting effects aplenty. . vH If it's a cutaway suit you purpose wearing.the correct hat is the silk topper; $6 and $S.jJ fi rJtri J-JL-J1 c-ETr))- W It'-?! stiff. Men's Lenox Hats, at $3 and $3.50. Soft and Stetson Hats, at $1 and $5. Soft and stiff. The Gimbel Special, at $2.50. The "Dcpemlo," the best $2 Hat. Men's Caps, at 50c to $3. Boys' Tweed Hats, at $1, $1.50 and $2. Boys' soft felt Hats, at $2.25. Little boys' Tarns, at $1.50 to $3. Little boys' Straw Hats, in black, brown, blue , white, also combinations, a Boys' Panamas, at $3.50 at Boys' Caps, at 50c to $1.50 and white, also combinations, at $1 to $3.50. Boys' I'anamas, at $3.50 and $5. Gimbals. Men' Hat Rtnra. Market and Ninth. First floor; Last Call for Easter Many Brand New Arrivals Women's : Misses' and Girls' Coats : Suits and Dresses f I .Low prices against lovely styles !each biff values! Suits of taffeta, velour, serges, fine poplins, gabardines, checks and mix tures, at $12.95, $14.90 and $19.75. Coats of . poplin, gabardine, velour, serges, mixtures, tweeds and English coatings, at $9.75, $12.75, $15 to $25. A.xtEVvf'iifcAik.l (A L w m-" - "l V - II k 1 Ready for Easter Subway Store TAN Shoes for Men$40 Thn Kt(r Shoel 'Nobbv last, narrow toes, low broad heels, welted oak soles. All sizes, Women's Boots for Easter $4.50 Dainty, refined, distinctive and at moderate price Soft wnite Nubuck, plain toe or imitation tips; patent-leather; erav kid with hieh tons of .cloth to match: black kid vamp with white tops; long vamps, high and low heels. All sizes. White Shoes for Misses and Children at $1 to $3.50 Gimbcls, Subway Store. aasrdlB Suit H.M f-Cfl Orcundle Suit S.BS 1000 Confirmation Dresses and Coats for Girls Net Dresses, also lingeries, organdies, voiles and a great variety of lawns. At $1, $1-50, $1.95, $2.95, $3M, $5Vp to $10 ..fnr .mi 4 to 14 years and 13 to 19 years vMour checks, plain-color velour, serges, checks, plaids, pi mixtures and silk popjins dc nw i-wo at $2.95, $3.95, $5, $5.95, $7M to $10S5 Gimbels Subway Store, $2.95 Women8 New Waists of Habutai Silk; Value $3J90, at White and all the new shades. 1000 New Waists Special afr$l each Gimbels, Subway Store. Men's and Young Men's "Easter" Suits Fine Pickings at $10, $12.50, $16 Excellent selection snappy styles and conservative styles, correct in line and "tailored" to hold permanently. Colors and patterns were chosen by experts; shown in this excellent variety. Dressy Suits, tool in serges, cassimeres and worsteds in wanted blues, browns and grays. . Gimbels, Subway Store. i .-- ? : Gimbel Brothers Jl MARKET j CHESTNUT : EIGHTH : NINTH Boys' Blue Serge Nor f oik Suits&at $5 to $6.50 All-wool, fast dye; all seams reinforced full lined trousers, for ages 7 to 17 years.' Boys' Dressy Norfolk Suits, $5.65-with extra trousers full-cut and lined, for age,s 7 to 17 years,, ht Boys' Wash Suits complete new lines, at '4 85c to $1.50. T-UMHMCli OW9W7 aWWIli rf V' . T If J rt I !--- IbCbbbbl i Ua& itTltBIIH aaaiiiiiim nmiiiii&. m l iT'j $Am ftfi IC 1. . f. wm m MM JSJlSKi .-& iiiv.f V mmmm--.mmmtmm . I. y JU ft , I 4. "'" ' " hi' I lllliilllWT1lfr'Be"ai,MM saailaasasaanaM ft 'iX '" ', it1 N- ' aVA,' 4-'' . .AwiK'ni .- it' -r'. JX .AKkk. i t V: 42J JalKlSbMBBBBBBil . bmi
Significant historical Pennsylvania newspapers