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rER-PHILADELPHIA, FRIDAY, APRIL 6. 1917
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Gintbel Brothers
Store 0c;j d 5:50
Gimbel Brothers
Store Closes at 5:30
Gimbel Brothers
Friday, AprWltftf. ,
You Have Seen! Gimbel Service is Different and Beii
U3
Wave aside intention, protest-claims; wave aside anything and everything that
obscures fact.
Year in and year out the Gimbel Store persistently and consistently has led in value
giving and not through smirk posing of running a store for the love of the public. Good
service isn't born or maintained by "bein as it's you" methods.
Merchandising is applied science and a store can be driven on safe, sure lines, as well
as can be a factory or bank.
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It is a question of deciding on methods and then holding to those methods. It woul
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be as foolish to wobble as for a tight-rope walker to lose his poise.
The Gimbel Store's goal is vast volume of business and it is winning the goal b;
winning the public. And there is only one real way to win and hold your favor; to seryi
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best, in every tmng mat goes toward giving you satisraction. f
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Easter Millinery Fff prrepam"on Eter
Made Especially in Hais.at
$5 to $18.50
Flare brim hats perfectly fascinating 1 Newest sailors with
straight or upturned brims. Transparent hats. Shiny straws.
Hate in Every Popular Color
in Black in Black With Colors
Flower-trimmed hats how well the go with Flower-gay Easter !
Wing and -ribbon-trimmed hats smart as smart can be.
Hats with ostrich edgings and bandings.
At $5, $6, $7.50, $8.50, $10, $12.50, $15,
$16.50, $18.50
And a "Special" at $8.50 of Ostrich-Feather Hats
in New Shapes
When the feathers match, the brim-facing contrasts.
Gimbcls, Millinery Salons, Third floor
In the "Easter Annex" or The Thoroughfare, First Floor, Hats, $5, $7.50
J 1 At $7.50
Be Early Tomorrow for
Boys' Easter Sitits
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From the Best Three
Mills in America
Women's
Silk Stockings
at $1.15, $1.75
and $2.25
In every shoe-matching
shade and street-shade that
you'll see on the Boardwalk
Easter Sunday.
Qualities are right.
Good range of sizes.
At $1.35 and $2
Novelty styles, "drop-stitch"
styles, stripes and "fancies."
Especial preparation, besides,
at $1.15, $1.50 and $1.75
for the women who want very
good white or black silk stock
ings. Special preparation in grays,
ton and nnttv. phnmnatrne and
"Palm Beach sand" at Goc,
$1.15, $1.75 and $2.25.
At 65c Black, White
and Over Fifty Colors.
Stockings and Socks for chil
drenat 25c, 35c and 50c.
Children's silk Stockings, at
50c to $1.25.
i Gimbels, First floor.
For Easter New-Color-Touched
Crepe Collars
For Women
Fashioned of white Georgette
crepe. Back of collar decorated
in quaint designs formed of silk
threads in color-blend of blue-and-gold,
green-and-gold. and
green-and-red. Collar is hem
stitched all around; $2.
Collar-and-Cuff Sets of spor
tussah in oyster white, trim
med in cream filet lace; square
collar and new pointed cuffs. At
$1.50 a set.
Dainty Collar-and-Cuff Sets
of white net edged in two fluted
ruffles of point d'sprit. At
$1.50 a set.
Vestees of Georgette crepe;
jquare back collar hasfour wide
tucks; tiny pearl buttons trim
the front. At $2.25.
Gimbels, Neckwear Store,
First floor.
V
Women's Coats fpr Easter
Biggest Variety of Styles, Cloths,
Colors in Town
Pretty sweeping statement but here, are the coats so
that you can prove for yourself. Besides
Gimbel Values Are Greatest
Which our daily sales records prove you've found out.
At $10.75, black or navy blue wool serge coats.
At $12.75, plain velour coats, checked .velour Coats, wool
poplin Coats black or blue.
Between $15 and $16.75 Over Thirty Styles
Variously :
pine wool serges, poplins, gabardines; in black, blue,
rookie.
Plain velour Coats in gray, green, rose, magenta, Alice
blue and mustard.
Check velour Coats.
Silk poplin Coats dark blue.
And at $25, $29.75, $32.50 and $35
Latest Paris and London models reproduced in
Poiret Twill French Vcl6ur French Serge
Duvetync Suede Bolivia Gabardine.
And rich, beautiful silks.
Hundreds in This Spring's
"Dream-Colors" or Black or Blue
Gimbels, Salons of Dress, Third floor
Five New Models in Women's
Fiber Silk Sweaters, $13.50
All the wanted plain colors and some two-toned shades.
Deep sailor collars, two generous pockets and sash with tas
seled ends. Unique block designs are formed of cross-wise
stripes meeting vertical stripes.
Stunning novelty silk sweater Coats at $21.50 to $45.
"Middy" Sweaters for misses. Of fine wool in the
wanted colors, at $5.50. Gimbels, First floor
Women s Easter Pumps
Have the Prettiest "Lines"
Whether walking-pump or dress-pump.
Colonjals, too. And oxfords and the ties that are mid
way between pump and oxford.
Seventy-Five Styles at $5 to $8.50
Twenty Styles at $3.50 to $4.50
Every sort of heel from practical walking-heels, to ex
treme "Louis."
Gray, Black, Tan ana White
Variously patent leather, gun metal, glazed, mat kid and
French kid, buckskin, nubuck and canvas.
Sports Shoes at $8 and $8.50
Beautiful Slippers at $5 to $9,
She'll need both 'for the Easter visit.
Contrary to expectations of many, last-day-beforc-Eastcr
choosing of the boy's new suit (or overcoat) will prove easy
and a pleasure lor
The 'Must In" Latest Styles Await
These $10 Norfolk Suits (with extra knickerbockers) at
$7.50 pinched-back models with thrce-picco belts for ages 7 to 18
jears.
These $12.50 Norfolk suits wun
extra knickerbockers) at $10--fancy
tweeds and cassimcres either pinched
back, or yoke-back or plated-back styles,
lor ages o to i years. ; p
These Blue Serge Norfolk Suits at LXClUSWely
2J1U "noDDiest oi tnc nooDy- paicn
pocket models with three-piece belts, for
ages 8 to 17 years.
Boys' First Long-Trouser Suits,
$15
Boys' $7.50 Reefers or Top
Coats at $5
Newest models in blue serge and fancy
tweeds.
Blue serges, covert-cloths, fancy tweeds
and shepherd checks.
Gimbels, Third floor.
Young Men Are Enthusiastic About
the New "Belt Around"
Suits and Overcoats
Miffgg!Top Coats and Dresses
Will Be Prominent in the Easter Promenade
A season for top coats and dresses for the young miss
so says Paris. At Gimbels every demand of fashion is ful
filled. New Arrivals Make the Showing for Saturday
Wonderfully Varied and Complete
Spring Top Coats in a host of styles Empire effect or
full ripple; some give a fitted appearance. Collars in the
popular variations, but all are large. As to pockets, there is
no curbing them ! Of velour, checks, poplins and gabardines.
With Prices $15 to $47.50
And every conceivable shade such as taupe, gold,
shadow lawn green, robin-egg blue, mist, pearl, rose and
green. In 14 to 20-ycar sizes.
Prettiest Easter
Frocks at $10
to $59.75
Taffeta and Georgette
ciepe the favorite fab
lics in some instances
they are combined.
Straight lines arc featur
ed. Any wanted color.
Charming Confirmation
and Graduation Dresses,
at $7.50 to $55.
Smartest Tailored
Suits at $15 to $85
Suits of distinction
many are copies of im
ported models. Sports
and dress fashions. All
ih.ides.
Girls' Coats at
$5.75 to $25
Delightful Easter fash
ions for girls of 5 to 15
Girls' Coat, at $16.73. Misses' Coat, at $25 years.
Top Coats of velour checks with deep convertible collars, at
$7.95. For ages 8 to 15 years.
Coats for the little girl of 5 to 8 years, at $8.93. Of silk poplin
In semi-Empire effect. '
Dress Coats of taffeta in high colors, at $13.75.
Other models, at $5.93, $7.50 to $16.75. '
At $16.75 are smart Dress Coats of poplin with deep collars
inlaid in silk: shirred pocRcts; all-around strap belt. In navy blue,
reseda and bisque. For ages 8 to 15 years. Style as pictured.
Taffeta Dresses for Growing Girls
In Copenhagen, rose, navy blue and green. Straight lines or
waist models. Many show fancy pockets. At $10, $13.75 to $23.
For ages 10 to 16 years.
Girls' white lingerie Dresses, at $3 to $19.73.
Gimbels, Salons of Dress, Third floor.
at
Gimbels
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I Suits and
Overcoats
$20 to $40
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Exclusivity
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Society Brand
Suits and
Overcoats
at
$20 to $40
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lien's Welbrd Shoes at $6.50 to $8.50
New models.
Variously tan, gun-metal and dark brown.
Gimbels, Second floor
The Easter Veil
It may be a new Vision Veil. These in
black, brown, taupe and navy, at 50c a yard.
At 35c a yard, value 50c, arc Mesh Veil
ings in scroll and floral designs. In black,
brown and taupe. Gimbcls, First floor
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Selection at Gimbels is broadly comprehensive of the coun
try's best and, besides these two famously fine makes of
clothes, other approved makers are represented at $15, $17.50,
$20 and up'to $30 for Spring Suits and Overcoats.
A SPECIAL $25 Belt-around Overcoats at $17.50; quar
ter silk-lined; shown in flannels (blue, brown, green) ; tweeds,
cheviots, knitted fabrics, covert cloths.
I A SPECIAL Gimbel demonstration in value giv- $ 1 C
ing, in these Suits and Overcoats at X O
I Gimbels, Second floor, Ninth Street
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Men's HATS for Easter
Correct
Styles and
Colors in
"Stetson"
and "Lenox"
The military cftcct is what is sought this spring and as the military hat is the soft
hat. the soft hats have the call. But all colors are good, not necessarily the khaki-color:
bands arc narrow or wide, as you please, and the majority match the hat in color, though i
there are contrasting effects aplenty. . vH
If it's a cutaway suit you purpose wearing.the correct hat is the silk topper; $6 and $S.jJ
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stiff.
Men's Lenox Hats, at $3 and $3.50. Soft and
Stetson Hats, at $1 and $5. Soft and stiff.
The Gimbel Special, at $2.50.
The "Dcpemlo," the best $2 Hat.
Men's Caps, at 50c to $3.
Boys' Tweed Hats, at $1, $1.50 and $2.
Boys' soft felt Hats, at $2.25.
Little boys' Tarns, at $1.50 to $3.
Little boys' Straw Hats, in black, brown, blue ,
white, also combinations, a
Boys' Panamas, at $3.50 at
Boys' Caps, at 50c to $1.50
and white, also combinations, at $1 to $3.50.
Boys' I'anamas, at $3.50 and $5.
Gimbals. Men' Hat Rtnra.
Market and Ninth. First floor;
Last Call for Easter Many Brand New Arrivals
Women's : Misses' and Girls' Coats : Suits and Dresses
f I .Low prices against lovely styles
!each biff values!
Suits of taffeta, velour, serges, fine
poplins, gabardines, checks and mix
tures, at $12.95, $14.90 and $19.75.
Coats of . poplin, gabardine, velour,
serges, mixtures, tweeds and English
coatings, at $9.75, $12.75, $15 to $25.
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Ready for Easter Subway Store
TAN Shoes for Men$40
Thn Kt(r Shoel 'Nobbv last, narrow toes, low broad heels,
welted oak soles. All sizes,
Women's Boots for Easter $4.50
Dainty, refined, distinctive and at moderate price
Soft wnite Nubuck, plain toe or imitation tips; patent-leather;
erav kid with hieh tons of .cloth to match: black kid vamp with
white tops; long vamps, high and low heels. All sizes.
White Shoes for Misses and Children at $1 to $3.50
Gimbcls, Subway Store.
aasrdlB Suit
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Orcundle Suit
S.BS
1000 Confirmation Dresses and Coats for Girls
Net Dresses, also lingeries, organdies, voiles and a
great variety of lawns.
At $1, $1-50, $1.95, $2.95, $3M, $5Vp to $10
..fnr .mi 4 to 14 years and 13 to 19 years
vMour checks, plain-color velour, serges, checks, plaids, pi
mixtures and silk popjins dc nw i-wo
at $2.95, $3.95, $5, $5.95, $7M to $10S5
Gimbels Subway Store,
$2.95
Women8 New Waists of
Habutai Silk; Value $3J90, at
White and all the new shades.
1000 New Waists Special afr$l each
Gimbels, Subway Store.
Men's and Young Men's "Easter" Suits Fine
Pickings at $10, $12.50, $16
Excellent selection snappy styles and conservative
styles, correct in line and "tailored" to hold permanently.
Colors and patterns were chosen by experts; shown in
this excellent variety.
Dressy Suits, tool in serges, cassimeres and worsteds in
wanted blues, browns and grays.
. Gimbels, Subway Store.
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Gimbel Brothers
Jl MARKET j CHESTNUT : EIGHTH : NINTH
Boys' Blue Serge Nor f oik
Suits&at $5 to $6.50
All-wool, fast dye; all seams reinforced full
lined trousers, for ages 7 to 17 years.'
Boys' Dressy Norfolk Suits, $5.65-with extra
trousers full-cut and lined, for age,s 7 to 17 years,, ht
Boys' Wash Suits complete new lines, at '4
85c to $1.50.
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