w. - ; y-f V - - ." - EVENING- IteR-tlDBlferl-; TUESDAY', 'APRIL1 3, 1917 ,, "sv V.Jp . v ; r wm nvffS il 353 Today advertising is a more powerful factor than time It is a new axiom of industrial development that the power of advertising is more compelling than the power of time. The great industries of the last generation were built up by years of patient struggle. The chief factor in their development was time. Industries founded in the pres ent generation, however, had to iind a more aggressive way to grow! They could not wait. Pitted against competitors who were in trenched by years of experience and prestige, they had to develop a new weapon. Modern advertising is not the product of the solicitation of pub lishers and advertising agents. It has been created by these manu facturers themselves, In the past ten years they have reshaped the whole course of advertising. They have fitted it to their needs, made it more powerful, more practical and more exact. With it they have overcome the advantage which their com petitors had in point of time. Today the balance is even. The achievements of time have been equaled in the achieve ments of advertising. Tomorrow the balance will swing in favor of those who throw into it the most telling weight. The manufacturer who con tinues to rely only upon the power of time will fall behind. Those who employ the power of advertising will forge ahead. But the greatest opportunity of all is for those houses which already have behind them the power of time, and who add to it the power of advertising. THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA JM Will H 1 m .a m The Ladies9 Home Journal The Saturday Evening Post The Country Gentleman ? . v i te. .-'" jiL " &I" i z rt 't lift. . ?t Aj'mX ....Uwfc,. .. :ij(iM '.'l'jIii2xk&r& ilil i.vR S I- "M, .V Sj . "t f . I'm 3 r ' .
Significant historical Pennsylvania newspapers