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353
Today advertising is a more powerful
factor than time
It is a new axiom of industrial
development that the power of
advertising is more compelling
than the power of time.
The great industries of the last
generation were built up by years
of patient struggle. The chief
factor in their development was
time.
Industries founded in the pres
ent generation, however, had to
iind a more aggressive way to
grow! They could not wait. Pitted
against competitors who were in
trenched by years of experience
and prestige, they had to develop
a new weapon.
Modern advertising is not the
product of the solicitation of pub
lishers and advertising agents. It
has been created by these manu
facturers themselves, In the past
ten years they have reshaped the
whole course of advertising. They
have fitted it to their needs, made
it more powerful, more practical
and more exact.
With it they have overcome
the advantage which their com
petitors had in point of time.
Today the balance is even.
The achievements of time have
been equaled in the achieve
ments of advertising.
Tomorrow the balance will
swing in favor of those who throw
into it the most telling weight.
The manufacturer who con
tinues to rely only upon the power
of time will fall behind.
Those who employ the power
of advertising will forge ahead.
But the greatest opportunity
of all is for those houses which
already have behind them the
power of time, and who add to it
the power of advertising.
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA
JM
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The Ladies9 Home Journal
The Saturday Evening Post
The Country Gentleman
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