( ,1 X I te 'ff 1 K ;S v m i 4 I i? r$ t the pa Philadelphia is a city of indus tries in their second generation. Fiity, forty, twenty-five years ago scores of great enterprises were born here. The pioneers of those days looked far ahead. They were quick to seize upon all that was new and better. They won their way by modern methods methods that were modern then. But what was modern then is V not modern now. One of the greatest fallacies is "What was good enough for our fathers is good enough for us." , What was good enough for the man who founded a business a generation ago would not sat isfy that same man today. If he were at the helm today he would be the first to swerve from the old course and swing out upon the new. You who now guide these great industries the sons and successors of those who estab lished them have a great"' re- sponsibility. You must link the future with the past if the work your lathers began is to go on to the greater heights for which they planned. Ever since early Roman days there has been a proverb, Nan pro gredi est regredi: (Not to progress is to go back). Progress in industry today de mands that a whole nation shall know your product. 4 The vast force of advertising honorable, intelligent, sane adver tising is the chief weapon of in dustrial progress today. You of the second generation can use it to link the past to a future still more brilliant., THE CURTIS PUBLISHING COMPANY INDEPENDENCE SQUARE, PHILADELPHIA I To you who link the future ;. ' I" I'M ' U HI " a 1 3fJ & - r , i The Ladies' home Journal Th& Saturday Evening Post The Country Gentleman lb l- ;l n i jr m ii niMMm iiMiifm imn i rr fir.. i3sniam ,., iiiwx'.rwLS.z.a.-jtei iav f wss ..'y1'''.. . M !4r.4 &!",. 4l t. m trtll'v "& I W ,'' ' - t MS " . ' , v
Significant historical Pennsylvania newspapers