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Philadelphia is a city of indus
tries in their second generation.
Fiity, forty, twenty-five years
ago scores of great enterprises
were born here.
The pioneers of those days
looked far ahead. They were
quick to seize upon all that was
new and better. They won their
way by modern methods
methods that were modern then.
But what was modern then is
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not modern now.
One of the greatest fallacies is
"What was good enough for our
fathers is good enough for us." ,
What was good enough for the
man who founded a business a
generation ago would not sat
isfy that same man today.
If he were at the helm today
he would be the first to swerve
from the old course and swing
out upon the new.
You who now guide these
great industries the sons and
successors of those who estab
lished them have a great"' re-
sponsibility.
You must link the future with
the past if the work your lathers
began is to go on to the greater
heights for which they planned.
Ever since early Roman days
there has been a proverb, Nan pro
gredi est regredi: (Not to progress is
to go back).
Progress in industry today de
mands that a whole nation shall
know your product.
4
The vast force of advertising
honorable, intelligent, sane adver
tising is the chief weapon of in
dustrial progress today.
You of the second generation
can use it to link the past to a
future still more brilliant.,
THE CURTIS PUBLISHING COMPANY
INDEPENDENCE SQUARE, PHILADELPHIA
I To you who link the future ;. ' I"
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The Ladies' home Journal
Th& Saturday Evening Post
The Country Gentleman
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