814-Lincast»r Farming, Saturday, September 23, 2000 Milk Mous LOU ANN GOOD Lancaster Farming Staff LEBANON (Lebanon Co.) Not only do those catchy milk moustache ads get Lori Sheetz drinking more milk but also pre cipitated her unusual hobby. The 14-year-old collects the celebrity-moustached ads found in magazines and newspapers. She has accumulated at least 700 ads with 110-115 different varia tions and is still counting. A self-described “computer junk ie,” Lori also created a website about the ads. “I’m really proud that 13,000 people have visited my site since it was posted on Yaihoo,” Lori said. Her site includes 30 pages of information and fun activities connected to the milk moustache ads. Lori’s website is www.geocities.com/thatlorigirl/ milk.html Lori said that her unusual hobby began two years ago when she was staying at her grand mother’s house during the sum mer months. While flipping through magazines, she came across the milk ads. “I thought they were interest ing, so I tore them out,” Lori said. She remembers the first one she collected was of singer Amy Grant. When Lori returned to her parents’ (Gary’s and Ruth’s) home, she perused their maga zines and was delighted to find more milk moustache ads. “Some ads use the same pic ture but have different slogans with it,” Lori said. She’s sort of a history buff on the evolvement of the ads, which she said, started out with the slogan, “Milk What a Surprise” then “Milk - Where’s Your Mustache” to “got milk?” She started ripping out the ads and saving them. Soon she dis covered variations of the ad in baseball caps, milk cartons, bro chures, bumper stickers, book covers, mugs, t-shirts, and other Lori has accumulated more than 700 ads and an assortment of milk cartons, book covers, and novelties with the “got milk” message. Lori entered this picture of her mom and her sporting milk moustaches in a recent contest. It’s Lori’s dream to appear in a milk moustache ad. novelty items. She added these to lar pastime for the high school the ad. The ads also have helped her collection. Knowing of her freshman. her recognize famous people and affinity for the “milk mous- “I don’t really have a favorite, movie stars by sight. The most tache,” friends and family mem- I think they’re all pretty cool,” ads featuring one person is Mark bers gave her items they discov- Lori said of her collection. McGuire. “He’s everywhere. I ered along the way. She’s delighted to have attain- have 20-30 of his ads,” Lori said. It seemed only natural to re- ed several glossy manufactured Lori knows of at least 20-30 6 6 They got me drinking more milk. People always want to do what celebrities are doing. The ads are a cute way to get a message across. 9 5 sort to the internet to find more ads from milk promotions, ads. To her delight, she found Recently Lori placed most of many other soulmates who her ads in several different pro shared her passion for the catchy tective binders and arranged the ads. Swapping ads known as ads alphabetically by the first on-line trading —is now a regu- name of the person appearing on ector tablishes Related Website ads that she does not have but would like. “Some of those early ads sell for $6-$7 on E-bay,” Lori said. She likes to haunt places with old magazines to search for LEBANON (Lebanon Co.) A $5 donation is requested for Bone Up On Osteoporosis, part the session taught by Dr. David of a series of women’s work- Trostle. He will address risks, shops sponsosored by Lebanon detection, protection, and treat- Family Health Services, is sched- m ?J t £ osteoporosis. , . / „ n , , , _ Make check payable to LFHS, uled for Tues., Oct. 24, from 7 j Cumberland St, Lebanon, PA P-m. to 8 p.m. 17042. Call (717) 273-6741. Registration Deadline Oct. 2 JOHNSTOWN (Cambria Co.) Make It Yourself With Wool Registrants for The Make It Pennsylvania Competition. Yourself With Wool Pennsylva nia Contest Saturday, Oct. 14, here at the Galleria Mall should meet the registration deadline by Oct. 2. Forms may be obtained from state directors Jodell An tram or Peggy Black. Antram’s telephone number is (814) 443-3189 or e-mail da veandjodell@cs.com or reach Black at (814) 629-6865. Judging of garments both on and off contestants in five cat egories will be followed by a fashion show on the Boscov’s stage. The categories this year are more open than ever with a Made for Others division, according to An tram. Made for Others means both the maker and person the gar ment was made for must attend Lori Sheetz 14-year-old collector Bone Up On Osteoporosis Make It With Wool ads that she’s missing. “Certain ads appeared only one time. And, some of the ads appear in magazines that few people have ever heard about. Some of these include magazines such as American Cheerleader and Progressive Grocer. Lori has made calls to supermarkets, doc tors, and dentists to request is sues of trade magazines. She also has a few Spanish versions. The purpose of the ads, of course, isn’t to promote collect ing the ads but to encourage peo ple to drink more milk. According to Lori, the ads do exactly that. She said, “They got me drinking more milk. And, people always want to do what celebrities are doing. The ads are a cute way to get a message across. The promoters always use well respected celebrities in their ads.” Not all ads feature celebrities. Some use ordinary people. Lori’s dream come true would be to ap pear in an ad. She has found a few contests where non-celeb rities are selected for the ads, and she faithfully enters the contests. “I don’t understand why peo ple collect rocks and stamps, but collecting these (milk ads) is a constant challenge,” Lori said of finding them in unexpected places. Her latest birthday cake fea tured the “got milk” logo. And, friends and family often give her milk-related gifts. Despite a hobby that Lori said grew “sort of out-of-hand,” she doesn’t focus on only one thing but has lots of other interests. Some of her career possibilities include acting, accounting, ar cheology, and teaching. But right now, what she would really like is to appear in a milk moustache ad. “Someone bid $1,500 just to go to see a milk moustache photo shoot,” Lori said of a benefit fundraiser for the Big Brother and Big Sister program. It’s an opportunity Lori would love to have. “We are doing it to get more people interested,” Antram said of the annual affair that promotes the versatility of wool and adaptability as an all season fiber. “A grandmother may not like to model, but she enjoys making clothes for her grand children. We would like to tap into that group.” Winners in the senior and jun ior divisions of the state Make It Yourself With Wool will be eligi ble to enter the National Make It With Wool Competition Jan. 25-27, in Sparks, Nev. Otherwise, preteen is 12 years of age and under, junior is 13-16, senior is 17-24, and adult is 25 and older. Age guidelines are as of Dec. 31,2000.
Significant historical Pennsylvania newspapers