814-Lincast»r Farming, Saturday, September 23, 2000
Milk Mous
LOU ANN GOOD
Lancaster Farming Staff
LEBANON (Lebanon Co.)
Not only do those catchy milk
moustache ads get Lori Sheetz
drinking more milk but also pre
cipitated her unusual hobby.
The 14-year-old collects the
celebrity-moustached ads found
in magazines and newspapers.
She has accumulated at least 700
ads with 110-115 different varia
tions and is still counting. A
self-described “computer junk
ie,” Lori also created a website
about the ads.
“I’m really proud that 13,000
people have visited my site since
it was posted on Yaihoo,” Lori
said.
Her site includes 30 pages of
information and fun activities
connected to the milk moustache
ads. Lori’s website is
www.geocities.com/thatlorigirl/
milk.html
Lori said that her unusual
hobby began two years ago when
she was staying at her grand
mother’s house during the sum
mer months. While flipping
through magazines, she came
across the milk ads.
“I thought they were interest
ing, so I tore them out,” Lori
said. She remembers the first one
she collected was of singer Amy
Grant.
When Lori returned to her
parents’ (Gary’s and Ruth’s)
home, she perused their maga
zines and was delighted to find
more milk moustache ads.
“Some ads use the same pic
ture but have different slogans
with it,” Lori said. She’s sort of a
history buff on the evolvement of
the ads, which she said, started
out with the slogan, “Milk
What a Surprise” then “Milk -
Where’s Your Mustache” to “got
milk?”
She started ripping out the ads
and saving them. Soon she dis
covered variations of the ad in
baseball caps, milk cartons, bro
chures, bumper stickers, book
covers, mugs, t-shirts, and other
Lori has accumulated more than 700 ads and an assortment of milk cartons, book
covers, and novelties with the “got milk” message.
Lori entered this picture of her mom and her sporting milk moustaches in a recent
contest. It’s Lori’s dream to appear in a milk moustache ad.
novelty items. She added these to lar pastime for the high school the ad. The ads also have helped
her collection. Knowing of her freshman. her recognize famous people and
affinity for the “milk mous- “I don’t really have a favorite, movie stars by sight. The most
tache,” friends and family mem- I think they’re all pretty cool,” ads featuring one person is Mark
bers gave her items they discov- Lori said of her collection. McGuire. “He’s everywhere. I
ered along the way. She’s delighted to have attain- have 20-30 of his ads,” Lori said.
It seemed only natural to re- ed several glossy manufactured Lori knows of at least 20-30
6 6 They got me drinking more milk. People always want to do what
celebrities are doing. The ads are a cute way to get a message
across. 9 5
sort to the internet to find more ads from milk promotions,
ads. To her delight, she found Recently Lori placed most of
many other soulmates who her ads in several different pro
shared her passion for the catchy tective binders and arranged the
ads. Swapping ads known as ads alphabetically by the first
on-line trading —is now a regu- name of the person appearing on
ector
tablishes Related Website
ads that she does not have but
would like. “Some of those early
ads sell for $6-$7 on E-bay,” Lori
said. She likes to haunt places
with old magazines to search for
LEBANON (Lebanon Co.) A $5 donation is requested for
Bone Up On Osteoporosis, part the session taught by Dr. David
of a series of women’s work- Trostle. He will address risks,
shops sponsosored by Lebanon detection, protection, and treat-
Family Health Services, is sched- m ?J t £ osteoporosis.
, . / „ n , , , _ Make check payable to LFHS,
uled for Tues., Oct. 24, from 7 j Cumberland St, Lebanon, PA
P-m. to 8 p.m. 17042. Call (717) 273-6741.
Registration Deadline Oct. 2
JOHNSTOWN (Cambria Co.) Make It Yourself With Wool
Registrants for The Make It Pennsylvania Competition.
Yourself With Wool Pennsylva
nia Contest Saturday, Oct. 14,
here at the Galleria Mall should
meet the registration deadline by
Oct. 2. Forms may be obtained
from state directors Jodell An
tram or Peggy Black.
Antram’s telephone number is
(814) 443-3189 or e-mail da
veandjodell@cs.com or reach
Black at (814) 629-6865.
Judging of garments both on
and off contestants in five cat
egories will be followed by a
fashion show on the Boscov’s
stage. The categories this year
are more open than ever with a
Made for Others division,
according to An tram.
Made for Others means both
the maker and person the gar
ment was made for must attend
Lori Sheetz
14-year-old collector
Bone Up On
Osteoporosis
Make It With Wool
ads that she’s missing.
“Certain ads appeared only
one time. And, some of the ads
appear in magazines that few
people have ever heard about.
Some of these include magazines
such as American Cheerleader
and Progressive Grocer. Lori has
made calls to supermarkets, doc
tors, and dentists to request is
sues of trade magazines. She also
has a few Spanish versions.
The purpose of the ads, of
course, isn’t to promote collect
ing the ads but to encourage peo
ple to drink more milk.
According to Lori, the ads do
exactly that. She said, “They got
me drinking more milk. And,
people always want to do what
celebrities are doing. The ads are
a cute way to get a message
across. The promoters always use
well respected celebrities in their
ads.”
Not all ads feature celebrities.
Some use ordinary people. Lori’s
dream come true would be to ap
pear in an ad. She has found a
few contests where non-celeb
rities are selected for the ads, and
she faithfully enters the contests.
“I don’t understand why peo
ple collect rocks and stamps, but
collecting these (milk ads) is a
constant challenge,” Lori said of
finding them in unexpected
places.
Her latest birthday cake fea
tured the “got milk” logo. And,
friends and family often give her
milk-related gifts.
Despite a hobby that Lori said
grew “sort of out-of-hand,” she
doesn’t focus on only one thing
but has lots of other interests.
Some of her career possibilities
include acting, accounting, ar
cheology, and teaching.
But right now, what she would
really like is to appear in a milk
moustache ad.
“Someone bid $1,500 just to go
to see a milk moustache photo
shoot,” Lori said of a benefit
fundraiser for the Big Brother
and Big Sister program.
It’s an opportunity Lori would
love to have.
“We are doing it to get more
people interested,” Antram said
of the annual affair that
promotes the versatility of wool
and adaptability as an all season
fiber. “A grandmother may not
like to model, but she enjoys
making clothes for her grand
children. We would like to tap
into that group.”
Winners in the senior and jun
ior divisions of the state Make It
Yourself With Wool will be eligi
ble to enter the National Make It
With Wool Competition Jan.
25-27, in Sparks, Nev.
Otherwise, preteen is 12 years
of age and under, junior is 13-16,
senior is 17-24, and adult is 25
and older. Age guidelines are as
of Dec. 31,2000.